Sat.Oct 26, 2024

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Boring to who?

Seth Godin

Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their stuff before. They think everyone else has too. So they bury the lede, look for new laughs and most of all, try to avoid boring themselves. Which often leads to confusion or controversy or, most of all, a muddy message. You’re not speaking up to entertain yourself.