Everyone wants to be connected
Seth Godin
JANUARY 13, 2024
But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity.
Sat.Jan 13, 2024
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Consent Strings to Revenue Threads: Unlocking CPM with a CMP
InMobi
JANUARY 13, 2024
Every day, mobile apps are leaving revenue on the table. Whether it's fine-tuning in-app purchase offers, ad placements, or something else, there's no single route to optimizing app monetization. However, there is one aspect of monetization that every publisher should pay attention to: properly collecting, maintaining, protecting, and passing user consent strings.
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