Seth Godin
AUGUST 25, 2024
If you have a series of tasks to do, it’s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project , a bigger mission that involves making a change happen, it’s much more productive to accept help. When we have a project, part of the work is to enlist others in figuring out how to make the change we seek.
AdExchanger
AUGUST 25, 2024
Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their own comprehensive data privacy laws. The International Association of Privacy Professionals diligently maintains an incredibly useful US state privacy legislation tracker, which I make sure to check every couple of weeks. But remembering the nuances […] The post Don’t Sleep On Maryland’s Strict New Data Privacy Law appeared first on AdExchanger.
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Digiday
AUGUST 25, 2024
Large language models powering AI search platforms like ChatGPT and Perplexity are still largely a black box, but some CRM and SEO providers are looking to give marketers more info about how brands appear on the inside — even from the outside. Hubspot, for example, recently debuted a free new tool called AI Search Grader, which offers a way to test how brands are perceived by large language models — starting with OpenAI’s GPT-4o model.
AdExchanger
AUGUST 25, 2024
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem? appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
AUGUST 25, 2024
Back in the first quarter of the year, Netflix’s new ad chief, Amy Reinhard, was wrapping up her European ad industry meet and greet in London. While there, she met with executives from GroupM to hear how they prefer to work with Netflix and, more crucially, their expectations. It was during this chat that she got a key piece of intel: GroupM’s London office serves as the gateway to its global operations.
AdExchanger
AUGUST 25, 2024
For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media, said Hannah Buitekant, commercial director at Mail Metro Media, […] The post How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
AUGUST 25, 2024
I attempt to share a curated list new creative ads almost every week. But I wasn’t much enthused about any of the new work I came across recently. So I dug into my archive of ads and picked a list of ads which won awards at Eurobest or Epica Awards more than a decade ago. [.] The post From the archives: 24 creative ads from Europe appeared first on Bhatnaturally.
Digiday
AUGUST 25, 2024
Creators may increasingly find themselves with more options for full-time gigs at influencer agencies. Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients.
Chief Martech
AUGUST 25, 2024
For 13 years of the ever-expanding martech landscape , conventional wisdom has predicted that our industry would consolidate. That conventional wisdom has failed spectacularly. Or more accurately, the conventional wisdom of the software industry from 10, 20, 30 years ago has been disrupted by new dynamics, in a new environment. The barriers to creating software are a fraction of what they once were — and are rapidly shrinking further with AI.
Digiday
AUGUST 25, 2024
This story was first published on sister site , Modern Retail. To say that the language learning app Duolingo relies a lot on its green owl mascot — also known as Duo — is something of an understatement. The fluffy bird is plastered all over the company’s merchandise, from plushies and t-shirts to beanies and backpacks. On TikTok, all of Duolingo’s posts feature Duo, and often the content riffs on memes about Duo guilt-tripping people when they skip a language lesson.
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