Adweek
JULY 15, 2024
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had). But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification.
Martech
JULY 15, 2024
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Adweek
JULY 15, 2024
When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap.
Martech
JULY 15, 2024
CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 15, 2024
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its "Watch What You Actually Want to Watch" campaign that focuses on British viewers. Nicole Parlapiano, Tubi's CMO, told ADWEEK that the concept.
The Ad Tech Blog
JULY 15, 2024
Privacy-preserving GANs offer a promising solution for protecting user data while enabling effective digital marketing. This article explores how these advanced techniques can safeguard user privacy without compromising the utility of data for marketing purposes. Understanding Privacy-Preserving GANs Key Points Privacy-preserving GANs generate synthetic data to protect user privacy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 15, 2024
TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […] The post TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory appeared first on AdExchanger.
Adweek
JULY 15, 2024
After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated "Shot on iPhone" campaign on a world tour with a surreal adventure set in Mexico. "Suerte!" ("luck" in English), by agency TBWAMedia Arts Lab Latam, follows Musica Mexicana singer/songwriter Ivan Cornejo as he travels from California to Mexico.
Seth Godin
JULY 15, 2024
Time passes. And humans have always kept track. Distribution and technology combined to create a few decades where the tear off daily calendar was nearly ubiquitous (read on for details on my new one, a collaboration with Debbie Millman). First, the industry needed to efficiently produce a block of 365 pages, each being easy to tear off. And then it needed a culture that would be attracted to a long tail of cartoons, brands, hobbies and personalities.
Adweek
JULY 15, 2024
The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you've cheered the pilot's flawless touchdown. Dr. Rick is so disappointed in you. "No clapping," says the exasperated yet ever-patient character in a new Progressive Insurance ad. "It's the end of a flight, not.
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AdExchanger
JULY 15, 2024
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers. The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail appeared first on AdExchanger.
Adweek
JULY 15, 2024
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans.
AdExchanger
JULY 15, 2024
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both. The post This AI Startup Is Using LLMs To Autogenerate ‘High Conversion Rate’ Ad Copy appeared first on AdExchanger.
Ad Monsters
JULY 15, 2024
Video advertising, once a safe haven in the digital space, is now under siege by malvertising attacks, demanding immediate action from publishers, SSPs, and video platforms to secure their technology stacks. Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free. Because it’s threat-free, AdOps teams don’t need to spend a lot of time scanning for scams.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JULY 15, 2024
CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to "de-risk" its business as it prepares for a potential TikTok ban in the US. The post How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban appeared first on AdExchanger.
Digiday
JULY 15, 2024
Client expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers.
Aronson Ads
JULY 15, 2024
In early June 2024, the air was filled with the deafening buzz of cicadas. Amidst their unwelcome symphony, the Aronson Advertising company gathered to kick off the start of summer at the annual summer picnic. While the picnic had originally been scheduled to take place at Busse Woods in Schaumburg, IL, the venue was changed due to the relentless cacophony of the local cicada population.
Digiday
JULY 15, 2024
Matthew Ball is a metaverse OG. The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to that, he had written about the topic on his blog as early as 2019.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
JULY 15, 2024
We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. The detrimental impact of third-party cookies on consumer privacy has been a hot industry topic for some time now, and with the deadline for cookie depreciation continuously being pushed back, more and more publishers are shrugging their shoulders to the end of cookies.
Digiday
JULY 15, 2024
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there was a focus on brand purpose in marketing. There was a popular belief that brands had to stand for something beyond what they were selling. Consumers, especially those desirable young Gen-Z consumers, supposedly wanted more from brands.
More About Advertising
JULY 15, 2024
Samsung, seemingly undeterred that its South Korea workers have called an indefinite strike, is still busily launching allegedly better phones and this campaign by BBH US for the A1 at least seems to have some benefits. Namely, instant translation which means (here) that you can get out more on your skateboard and join in football … The post Samsung switches from tech to people with translation offer first appeared on More About Advertising.
Rob Campbell
JULY 15, 2024
A lot of companies think ad agencies lack business credibility. We’re self-indulgent, selfish, and should serve … not challenge. To be fair, there are some agencies that prove that but – and it’s a big but – you can point the finger of failings the other way around. Nestle have recently proved that size doesn’t equate to smarts. Having seen the impact of Tony’s Chocolonely – both in terms of sales, share and corporate responsibility – they have come to the party by creating their own product.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN
JULY 15, 2024
Getting noticed online requires a multifaceted approach, especially when applying a holistic marketing strategy. One such tactic, growth marketing , leverages a data-centric approach to digital brand building. Using a combination of organic and paid content, growth marketing drives long-term growth, nurtures feelings of loyalty, and helps brands achieve sustainable revenue.
AdPushup
JULY 15, 2024
Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently. AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there [.
More About Advertising
JULY 15, 2024
Streaming services tend to start with a bang in ad terms and then go strangely quiet as the business of making money takes over (it’s daunting.) Rupert Murdoch’s Fox Corporation isn’t afraid of taking a punt (a fair few haven’t worked) and free streamer Tubi is launching in the UK. And in the agency chair … The post US hot shop Mischief launches free streamer Tubi in UK first appeared on More About Advertising.
MNTN
JULY 15, 2024
Getting noticed online requires a multifaceted approach, especially when applying a holistic marketing strategy. One such tactic, growth marketing, leverages a data-centric approach to digital brand building. Using a combination of organic and paid content, growth marketing drives long-term growth, nurtures feelings of loyalty, and helps brands achieve sustainable revenue.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JULY 15, 2024
Amid industry discussion of the evolution of the major agency holding groups and the efficiency of their sprawling structures, it’s important to remember that their size still brings them a number of major advantages. While many programmatic platforms offer self-serve capabilities which advertisers can use directly, major agencies usually get better rates on these tools thanks to their size and spending power.
Exchange Wire
JULY 15, 2024
Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all the discussions on La Croisette, two key themes stood out [.] The post Fighting AI with AI: Is This The Future Of Brand Safety? appeared first on ExchangeWire.com.
More About Advertising
JULY 15, 2024
Are football clubs finally waking up to the power of branding? Tottenham Hotspur have teamed up with Mother’s Run Deep sports agency, and now Uncommon Creative Studio has been brought in to revamp Chelsea FC. This “We burn blue” campaign launches the new season Nike home shirt and rebrands the club as CFC LDN, in … The post Uncommon brands Chelsea FC with fire for new kit launch first appeared on More About Advertising.
Exchange Wire
JULY 15, 2024
On today’s news digest: Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EC Antitrust Probe to a Close; ITV’s New ReLoved eBay Marketplace Chief Executive of Axel Springer, Mathias Döpfner is in talks with private equity [.] The post Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EU Antitrust Probe to a Close; ITV’s New ReLoved eBay Marketplace appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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