Adweek
JULY 15, 2024
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had). But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification.
The Ad Tech Blog
JULY 15, 2024
Privacy-preserving GANs offer a promising solution for protecting user data while enabling effective digital marketing. This article explores how these advanced techniques can safeguard user privacy without compromising the utility of data for marketing purposes. Understanding Privacy-Preserving GANs Key Points Privacy-preserving GANs generate synthetic data to protect user privacy.
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Adweek
JULY 15, 2024
In April, whistleblower Sam Salehpour--a 17-year quality engineer for Boeing--took a seat before the Senate Committee on Homeland Security & Governmental Affairs. The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.
AdExchanger
JULY 15, 2024
TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […] The post TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 15, 2024
When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap.
Martech
JULY 15, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 15, 2024
Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.
Adweek
JULY 15, 2024
After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated "Shot on iPhone" campaign on a world tour with a surreal adventure set in Mexico. "Suerte!" ("luck" in English), by agency TBWAMedia Arts Lab Latam, follows Musica Mexicana singer/songwriter Ivan Cornejo as he travels from California to Mexico.
AdExchanger
JULY 15, 2024
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers. The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail appeared first on AdExchanger.
Adweek
JULY 15, 2024
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans.
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AdExchanger
JULY 15, 2024
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both. The post This AI Startup Is Using LLMs To Autogenerate ‘High Conversion Rate’ Ad Copy appeared first on AdExchanger.
Adweek
JULY 15, 2024
The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you've cheered the pilot's flawless touchdown. Dr. Rick is so disappointed in you. "No clapping," says the exasperated yet ever-patient character in a new Progressive Insurance ad. "It's the end of a flight, not.
Ad Monsters
JULY 15, 2024
Video advertising, once a safe haven in the digital space, is now under siege by malvertising attacks, demanding immediate action from publishers, SSPs, and video platforms to secure their technology stacks. Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free. Because it’s threat-free, AdOps teams don’t need to spend a lot of time scanning for scams.
Martech
JULY 15, 2024
CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
JULY 15, 2024
Time passes. And humans have always kept track. Distribution and technology combined to create a few decades where the tear off daily calendar was nearly ubiquitous (read on for details on my new one, a collaboration with Debbie Millman). First, the industry needed to efficiently produce a block of 365 pages, each being easy to tear off. And then it needed a culture that would be attracted to a long tail of cartoons, brands, hobbies and personalities.
Martech
JULY 15, 2024
PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.
AdExchanger
JULY 15, 2024
CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to "de-risk" its business as it prepares for a potential TikTok ban in the US. The post How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban appeared first on AdExchanger.
Digiday
JULY 15, 2024
Matthew Ball is a metaverse OG. The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to that, he had written about the topic on his blog as early as 2019.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 15, 2024
Samsung, seemingly undeterred that its South Korea workers have called an indefinite strike, is still busily launching allegedly better phones and this campaign by BBH US for the A1 at least seems to have some benefits. Namely, instant translation which means (here) that you can get out more on your skateboard and join in football … The post Samsung switches from tech to people with translation offer first appeared on More About Advertising.
Digiday
JULY 15, 2024
Client expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers.
Rob Campbell
JULY 15, 2024
A lot of companies think ad agencies lack business credibility. We’re self-indulgent, selfish, and should serve … not challenge. To be fair, there are some agencies that prove that but – and it’s a big but – you can point the finger of failings the other way around. Nestle have recently proved that size doesn’t equate to smarts. Having seen the impact of Tony’s Chocolonely – both in terms of sales, share and corporate responsibility – they have come to the party by creating their own product.
Digiday
JULY 15, 2024
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there was a focus on brand purpose in marketing. There was a popular belief that brands had to stand for something beyond what they were selling. Consumers, especially those desirable young Gen-Z consumers, supposedly wanted more from brands.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
JULY 15, 2024
You’ve created a Shopify store and made meaningful progress toward your revenue and sales goals. Nice work! But in order to keep the momentum going, you’ll need to take advantage of the platform’s application integrations. Admittedly, it can be tough to narrow your focus to just a handful of the best apps for Shopify , seeing as it’s such a diverse platform.
AdPushup
JULY 15, 2024
Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently. AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there [.
MNTN
JULY 15, 2024
Getting noticed online requires a multifaceted approach, especially when applying a holistic marketing strategy. One such tactic, growth marketing , leverages a data-centric approach to digital brand building. Using a combination of organic and paid content, growth marketing drives long-term growth, nurtures feelings of loyalty, and helps brands achieve sustainable revenue.
More About Advertising
JULY 15, 2024
Streaming services tend to start with a bang in ad terms and then go strangely quiet as the business of making money takes over (it’s daunting.) Rupert Murdoch’s Fox Corporation isn’t afraid of taking a punt (a fair few haven’t worked) and free streamer Tubi is launching in the UK. And in the agency chair … The post US hot shop Mischief launches free streamer Tubi in UK first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
JULY 15, 2024
Getting noticed online requires a multifaceted approach, especially when applying a holistic marketing strategy. One such tactic, growth marketing, leverages a data-centric approach to digital brand building. Using a combination of organic and paid content, growth marketing drives long-term growth, nurtures feelings of loyalty, and helps brands achieve sustainable revenue.
Aronson Ads
JULY 15, 2024
In early June 2024, the air was filled with the deafening buzz of cicadas. Amidst their unwelcome symphony, the Aronson Advertising company gathered to kick off the start of summer at the annual summer picnic. While the picnic had originally been scheduled to take place at Busse Woods in Schaumburg, IL, the venue was changed due to the relentless cacophony of the local cicada population.
MNTN
JULY 15, 2024
You’ve created a Shopify store and made meaningful progress toward your revenue and sales goals. Nice work! But in order to keep the momentum going, you’ll need to take advantage of the platform’s application integrations. Admittedly, it can be tough to narrow your focus to just a handful of the best apps for Shopify , seeing as it’s such a diverse platform.
VideoWeek
JULY 15, 2024
Amid industry discussion of the evolution of the major agency holding groups and the efficiency of their sprawling structures, it’s important to remember that their size still brings them a number of major advantages. While many programmatic platforms offer self-serve capabilities which advertisers can use directly, major agencies usually get better rates on these tools thanks to their size and spending power.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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