Adweek
NOVEMBER 16, 2023
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks.
AdExchanger
NOVEMBER 16, 2023
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic. But when will advertisers investigate CTV, since many accept […] The post OpenX Volunteers Itself As Head Of The CTV Cleanup Crew appeared first on AdExchanger.
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Adweek
NOVEMBER 16, 2023
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University's Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion.
AdExchanger
NOVEMBER 16, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: State Privacy Law Lab appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 16, 2023
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron's, MarketWatch brands, among others, has selected three new agency partners--Mother, Mediahub and TBWA Worldwide subsidiary EG+-following a review it launched in March. The review spanned all Dow Jones' consumer brands, plus its business intelligence assets, including Factiva, Risk & Compliance and OPIS.
Martech
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 16, 2023
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums. Incrementality testing helps attribute conversions to TV and audio ads by isolating two audiences – a treatment group that receives the brand’s ad and a control that doesn’t – and comparing […] The post Setting Up Effective Incrementality Testing For TV and Radio Campaigns appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2023
To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the condiment through an AR Snapchat Lens. The "X" symbol is typically used by brands in crossover promotions. Beginning Nov. 18 at 2.
AdExchanger
NOVEMBER 16, 2023
Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year: markdowns, huge discounts and major sales deals. See what I did there? Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers.
Adweek
NOVEMBER 16, 2023
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will resign at the end of the year. Garbe's marketing role will not be directly replaced, the company confirmed. Instead, U.S. chief commercial officer Kyle Norrington will oversee marketing for the country moving forward. His departure.
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Martech
NOVEMBER 16, 2023
ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.
Adweek
NOVEMBER 16, 2023
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future. Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between the traditional television.
Martech
NOVEMBER 16, 2023
We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.
Adweek
NOVEMBER 16, 2023
One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 16, 2023
At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).
Adweek
NOVEMBER 16, 2023
As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors and Vegas hotels are adding to the excitement with experiential marketing and unmissable out-of-home activity. Title sponsor Heineken is taking advantage of the Sphere opening to advertisers by turning the massive orb into a disco ball with the help of.
Martech
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
Adweek
NOVEMBER 16, 2023
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10's AR Mirror is part of Macy's launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […] The post Paying For Time In The Mobile Arcade; You Think A Person Wrote This?
Adweek
NOVEMBER 16, 2023
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that allows people to create augmented reality filters within the TikTok app. The mobile effect editor allows users to experiment with more than 2,000 assets to create.
AdExchanger
NOVEMBER 16, 2023
ClashTV, an online and mobile livestreaming platform, wants to be a home for high-action, clippable sports such as streetball (a type of basketball played outdoors) and mixed martial arts. The post Yet Another Streaming Platform Wants To Monetize Live Sports appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2023
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half hours a day on Spotify's platform," Grace Kao, global head of business marketing at Spotify, said on stage at Adweek's NexTech event this week. "It's a great.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
MNTN
NOVEMBER 16, 2023
In the ever-evolving landscape of streaming, as streaming services continue to raise their prices, consumers are starting to search for alternatives to those pricey ad-free tiers. According to a survey from Aluma Insights, 32% of viewers have said they reduced their time with subscription video-on-demand (SVOD) services in 2023. Instead, they’re opting to spend more quality time with free ad-supported streaming TV (FAST) — 40% of US adults have extended their time spent on these platforms in the
Single Grain
NOVEMBER 16, 2023
Updated November 2023. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Software as a service products often involve complex technologies and solutions. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.
AdExchanger
NOVEMBER 16, 2023
How can a startup DSP grow when all the growth in the category seemingly goes to the big three: Google, Amazon and The Trade Desk? By building up a deep expertise and account roster in one particular category, where a smaller company can outcompete a much larger incumbent. We looked at DSPs that specialize in […] The post The Big Story: The Specialists Are Back appeared first on AdExchanger.
Digiday
NOVEMBER 16, 2023
For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Exchange Wire
NOVEMBER 16, 2023
SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Andrea Mason as its new global advertising sales director. Mason joins with extensive experience in developing advertising strategy and client relationships in the media [.] The post SmartFrame Technologies Appoints Andrea Mason as Global Advertising Sales Director appeared first on ExchangeWire.com.
Digiday
NOVEMBER 16, 2023
During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies and their scraping of publishers’ content without permission or payment. Publishers have taken a few different protective measures to protect their content from those companies, from one-off revenue share deals (like the Associated Press’ licensing deal with ChatGPT creator OpenAI) to coalitions negotiating for payments (such as a consortium of publishers led by IA
Seth Godin
NOVEMBER 16, 2023
That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up) is a learnable skill.
Digiday
NOVEMBER 16, 2023
Amazon Web Services (AWS) and the NFL are hoping a new game will resonate with Gen Z, winning them over with generative AI-powered stats. In a joint effort, the two companies created “Playbook Pass Rush,” an online game that can be downloaded from the app store or on its website, allows players to create plays for offense and defense based on real-time NFL data, using a predictive functionality called pressure probability.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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