Seth Godin

MAY 26, 2024

Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Everyone gets an opportunity to participate, from the very beginning Leave your campsite cleaner than you found it Take responsibility for the effects and side effects of your work Don’t seek monopoly power The long-term is the point Show your work and bring transparency to the market Don’t be a jerk Give others the benefit of the d

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Fashion Entertainment Media Marketing 136

AdExchanger

MAY 26, 2024

Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011. The post Comic: The Cookie Pool appeared first on AdExchanger.

Cookies 111

Cookies First-Party Cookies 111

Digiday

MAY 26, 2024

TikTok last week launched another creator program as social platforms continue battling over creators — and media agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times. “Gen Z has a deep connection to impactful advocacy, and the associated content seems to make waves with other demographics on the platform as well,” said Nickey Rautenberg, director of content performance at influencer agency HireInfluence.

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Media Agency 96

Digiday

MAY 26, 2024

The ad agency world knows it may have a problem on its hands if the Association of National Advertisers issues a report about some practice those agencies are using. The latest iteration of that reality came out earlier in May when the ANA published the report, “The Acceleration of Principal Media (What Marketers Need to Know),” which tackled the growing practice among agencies of investing in media at non-disclosed prices to then resell to their clients, presumably at a markup to the agency.

Media 94

Media Non-Profit Agency Marketing 94

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

MAY 26, 2024

WPP’s integration of Anthropic’s Claude 3 model to the holding company’s AI platform is another example of in the evolution of how agencies are thinking about interoperability of various AI models. Choosing which AI models to use has been a key factor for companies as they develop AI strategies for marketing and other applications. By adding Claude 3 into WPP Open, Anthropic joins other rival models from OpenAI, Google’s and Stability AI.

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Agency Media Marketing 94