Adweek
JANUARY 23, 2025
Infinite Reality, an augmented reality-focused startup, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality's $3 billion funding round, announced Jan. 8, which puts the company's valuation at an estimated $12.25 billion, according to Infinite Reality.
Seth Godin
JANUARY 23, 2025
“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods for creativity, strategy or marketing, even though they will help me get unstuck.
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Adweek
JANUARY 23, 2025
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's.
Martech
JANUARY 23, 2025
Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 23, 2025
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on.
Martech
JANUARY 23, 2025
Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 23, 2025
Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.
Adweek
JANUARY 23, 2025
It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news with a revised weekday schedule for its domestic linear product that sees prominent anchors taking on new assignments--and time.
Ad Monsters
JANUARY 23, 2025
FAST channels are booming, with viewership up 55% as consumers seek free, high-quality content. TMBs Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift. The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services.
Adweek
JANUARY 23, 2025
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S. The 2024 revenue alone more than quadruples the sales Newsweek.
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illumin
JANUARY 23, 2025
In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat
Adweek
JANUARY 23, 2025
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.
Martech
JANUARY 23, 2025
B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.
Adweek
JANUARY 23, 2025
CNN has announced that it will be shedding 6% of its staff as part of the network's long-planned pivot from a linear to digital strategy. CNN chairman and CEO Mark Thompson announced the layoffs, which impacts roughly 200 people, on Thursday. While most of CNN's on-air talent escaped the axe, the cuts are anticipated to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JANUARY 23, 2025
Chatter about AI agents is suddenly everywhere from Silicon Valley to the ski slopes of Davos but just how will they impact Madison Avenue? Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making restaurant reservations and buying groceries. Early brand partners across e-commerce and travel include eBay, Etsy, Uber, Instacart, Reuters, AP, Priceline, Target and StubHub.
Adweek
JANUARY 23, 2025
Like many brands, Ikea is jumping on viral trends--but it's about 10 years late to the party. The retail giant's latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a.
Ad Badger
JANUARY 23, 2025
Back in 2016, Amazon made PPC campaign management a thousand times easier by introducingBulk Operations. Bulk operations on Amazon allow. Read More How to Use Amazon Ads Bulk Operations to Crush Your Competition The post How to Use Amazon Ads Bulk Operations to Crush Your Competition appeared first on Ad Badger.
Adweek
JANUARY 23, 2025
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
JANUARY 23, 2025
The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. However, at their core, they remain quite simple. On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts.
Adweek
JANUARY 23, 2025
Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the round are investors including UpHonest Capital, Fusion Fund, Maynard Webb, NEO, and a roster of angel investors. "Internet has been a great boom for.
AdvertiseMint
JANUARY 23, 2025
Selling on Walmart Marketplace presents a remarkable opportunity for e-commerce businesses aiming to enhance their reach and revenue. However, diving into this space requires meeting Walmart’s stringent seller requirements, along with the implementation of strategic practices to sustain success. Many businesses utilize a Walmart Marketplace Agency to help brands understand how to advertise on Walmart marketplace , manage the tasks and ensure the products maintain sales growth.
Adweek
JANUARY 23, 2025
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Rob Campbell
JANUARY 23, 2025
Over the years, I’ve introduced a number of behaviours and/or rituals into the places I’ve worked. Some have been serious … like the cultural research studies and books I’ve done, such as Dream Small or America in the Raw [ to name but two ] and some have been errrrrrm, less serious, like the pie-making competitions. I say less serious, but people don’t act that way.
Adweek
JANUARY 23, 2025
As winter takes a tighter grip on the nation, all three evening newscasts experienced a ratings chill. The week of Jan. 13 saw across the board declines in both total viewers and the Adults 25-54 demo. Those declines could be attributed to a slower news week, especially compared to the week prior when the L.A.
AdExchanger
JANUARY 23, 2025
TikTok was granted a 75-day stay of execution this week. We discuss whats next for the social media platform, why it was classified as a threat to national security and how advertisers are responding. The post TikTok On The Clock appeared first on AdExchanger.
Adweek
JANUARY 23, 2025
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and reviewed by ADWEEK, TikTok stated that the app is available to "the majority of U.S. users" but warned of "temporary instability" that could affect.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 23, 2025
In light of T-Mobiles plans to buy Vistar Media, Atmosphere TVs business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards. The post Atmosphere TV Is Capitalizing On The Sorta CTV Trend appeared first on AdExchanger.
Adweek
JANUARY 23, 2025
Christine Noel has joined Denver Fox affiliate KDVR as an evening co-anchor. "Denver, I'm (finally) baaack!" she wrote on social media. "I'm thrilled to announce I've joined the incredible team at @fox31denver -- starting Jan 22nd, you can catch me alongside the incomparable @jeremyhubbard on Fox31 News at 5,9 & 10pm." Noel worked at KUSA.
Playwire
JANUARY 23, 2025
Key Points Traditional viewability metrics alone no longer provide a complete picture of ad performance Advanced engagement metrics like scroll depth and time-in-view are becoming crucial KPIs for sophisticated publishers Publishers need to understand and optimize for new buyer-focused metrics to maintain competitive CPMs Machine learning and AI are enabling more sophisticated measurement of user engagement and ad effectiveness
Adweek
JANUARY 23, 2025
Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company's brands in 175 markets, with an aim to drive emotional resonance. Kimberly-Clark owns brands including Huggies, Kleenex, and Cottonelle.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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