Adweek
DECEMBER 6, 2023
Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network (SPN). This network includes publishers who use Google's search interfaces on.
Seth Godin
DECEMBER 6, 2023
They’re not the same thing. Hope can fuel us. Hope can be refilled. Hope opens the door to possibility. Expectations, on the other hand, are a trap. They make us brittle and lead to disappointment. When we raise our hopes and lower our expectations, we establish a resilient way forward.
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Adweek
DECEMBER 6, 2023
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.
Martech
DECEMBER 6, 2023
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 6, 2023
As 2023 draws to a close, Adweek's annual roundup of the year's best ads is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it, the days that feel like drudgery--and how remarkable it feels to break through. When we looked back on the work.
AdExchanger
DECEMBER 6, 2023
As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the internet and social/mobile media. History tends to repeat itself, and as a tech “veteran” old enough to have worked through both, I’ve seen the risks of companies going all-in on the hype before the tech […] The post Business Transformation Via Augmented Intelligence appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Adweek
DECEMBER 6, 2023
The last 12 months have been eventful for brands and those who create, build and nurture them. Some hits and some misses, though the misses have been on unexpectedly large scales. A few questions are on the table as we look toward next year: Is the CMO role obsolete? What about the CBO? Can they.
AdExchanger
DECEMBER 6, 2023
In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the office: “No Co.” Ruiz, now TikTok’s global head of marketing science, got the moniker because whenever his colleagues would bring him their work to assess its impact, he would say, “No correlation.” Understanding the relationship […] The post Taking The Measure Of Measurement On TikTok appeared first on AdExchanger.
Adweek
DECEMBER 6, 2023
Media company Bustle Digital Group (BDG), home to a portfolio of lifestyle publishers including Nylon, Bustle and Fatherly, is on pace to generate between $136 million and $144 million in revenue this year, according to three people familiar with its commercial health. The revenue range represents a 10% to 15% decline from 2022, when the.
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AdExchanger
DECEMBER 6, 2023
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men's sexual health brands have a much easier time with advertising. The post Women’s Sexual Wellness Brands Still Struggle With Ad Censorship appeared first on AdExchanger.
Adweek
DECEMBER 6, 2023
Ever-increasing scrutiny of brands' sustainability practices and a more challenging economic environment are prompting brands to find better solutions for one of the biggest problems in online shopping: returns. And with the holiday season in full swing, retailers are gearing up for the busiest returns season of the year.
Martech
DECEMBER 6, 2023
We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.
Adweek
DECEMBER 6, 2023
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone unfilled since Doug Rozen exited the company in August. Annette Warring also joins as the region's chief client officer, and Ryan McHardy as.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
DECEMBER 6, 2023
Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.
Adweek
DECEMBER 6, 2023
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants globally to 50,000 while maximizing its marketing and improving its customer experience online, within restaurants and in delivery. Under president and chief executive Chris Kempczinski, the.
Martech
DECEMBER 6, 2023
Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.
Adweek
DECEMBER 6, 2023
With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes. Created by Media.Monks, the "mAI colpevoli" (Never Guilty) campaign focuses on three women telling their stories directly to the audience.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
DECEMBER 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […] The post Google’s Temporary Opt-Out; Finding Your Fans appeared first on AdExchanger.
Adweek
DECEMBER 6, 2023
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation. Last week, Claire Wyatt, vp of business strategy and marketing science.
Martech
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.
Adweek
DECEMBER 6, 2023
Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in November, marketing data firm WARC predicted that advertising spending would rise by 8.2% in 2024 from a modest 4.4% in 2023. However, two new reports.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Martech
DECEMBER 6, 2023
Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.
Ad Monsters
DECEMBER 6, 2023
If ad tech innovation were being redefined for 2023, Yahoo would be listed at the top of that entry. After shutting down its SPP earlier this year, the legacy brand has been on a tear rolling out new features for the buy side to drive better results from their ad spend. Yahoo Blueprint — the latest tool emerging out of the house of Yahoo Advertising — is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. “What sets our AI su
AdExchanger
DECEMBER 6, 2023
Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. If you think your Q4 is busy, just imagine operating a gift guide and shopping recommendation site right now. “This […] The post The Web Is Reanimating Its Affiliate Networks appeared first on AdExchanger.
VideoWeek
DECEMBER 6, 2023
Marketers are looking to increase their video investments in 2024, according to a new report from WARC, with short-form video platforms positioned as chief beneficiaries of marketing spend. The annual survey of more than 1,400 marketing professionals found that budgets will continue their migration to digital channels next year. The majority of respondents expect to up their spending on YouTube (net 56 percent) and TikTok (55 percent), followed by Meta’s Instagram (47 percent).
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Brid.tv
DECEMBER 6, 2023
Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Yet, that’s just the beginning. The online digital community is gearing up for an exciting year – the boom of CTV advertising, AI personalization, immersive videos, and more.
Digiday
DECEMBER 6, 2023
While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality. Even with the culmination and convergence of these trends, it doesn’t mean that the ever-accelerating rate of change within digital marketing is going to grind to a halt — far fro
Exchange Wire
DECEMBER 6, 2023
Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [.] The post Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability appeared first on ExchangeWire.com.
Digiday
DECEMBER 6, 2023
The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And that growth isn’t yet slowing down anytime soon, according to Kelly Leger, managing director, advertising, marketing and commerce for Deloitte Digital, who said on stage at the Digiday Programmatic Marketing Summit in New Orleans this week that the firm is tracking roughly 45 retail media ad networks based in the U.S. and approximately 80 globally with more
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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