Adweek
MARCH 7, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.
Seth Godin
MARCH 7, 2024
Long after people forget the details, they’ll remember your kindness. There are many forms of hospitality, but resilience, goodwill and gratitude are often the ones that matter. PS here’s a short ebook I published almost a decade ago.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 7, 2024
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and December. The affected staff were notified of the layoffs via email rather than direct conversations due to the volume of impacted employees, according to.
Martech
MARCH 7, 2024
The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 7, 2024
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of #TheFaceof10 campaign from Dove as the brand continues to address the ills of social media head-on, specifically the TikTok trend that.
The Ad Tech Blog
MARCH 7, 2024
To meet GLB Act requirements, startups must first understand the Act’s mandates on data privacy and security. This involves crafting a data protection plan that incorporates risk assessment, the implementation of data security measures , and regular monitoring and updating of these measures. The plan should not only safeguard customer information but also ensure compliance with the Act’s provisions on data privacy and security.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 7, 2024
Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Deprecation has been postponed again and again. It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 billion default users have already been permitted to opt out.
Adweek
MARCH 7, 2024
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the job. Destigmatizing discussion around male groin grooming, however, still takes a little finesse. Looking to expand the conversation with humor, male grooming company.
Martech
MARCH 7, 2024
The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.
Adweek
MARCH 7, 2024
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. "On March 10th, Hollywood's biggest night returns, and we couldn't be more excited, along with our incredible brand.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
MARCH 7, 2024
Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.
Adweek
MARCH 7, 2024
It's a lovely day for Aquaman star Jason Momoa as he receives some good news that needs to be celebrated, in Guinness' latest campaign and the actor's directorial debut. The director's cut of the 2-minute and 34-second spot, named "A Lovely Day," sees the longtime Guinness drinker Momoa sitting at a bar waiting pensively for.
AdExchanger
MARCH 7, 2024
Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their solutions using cloud infrastructure – namely Amazon Web Services (AWS), the Google Cloud Platform (GCP), Snowflake and Microsoft Azure. This trend has given rise to technologies such as data clean rooms and CDPs, and for […] The post Cloud-Based Collaboration Is Ad Tech’s Post-Cookie Lifeline – But Will It Last?
Adweek
MARCH 7, 2024
There's been a murder, but this time the victim is streaming ratings. Peacock's The Traitors--an Alan Cumming-hosted competition series where reality stars called "faithfuls" try to banish the "traitors" among them before being murdered themselves--was already a hit in Season 1, even winning the Emmy Award for Outstanding Casting for a Reality Program.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 7, 2024
The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” She did commend its guardrail functions. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument.
Adweek
MARCH 7, 2024
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWAMedia Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story follows Midnight, a taxi driver who can see the near future, as.
AdExchanger
MARCH 7, 2024
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on Wednesday. “Pay close attention to Kochava.” The case against mobile attribution company Kochava is a case in point. It makes the commission’s stance on data collection perfectly clear – and highlights what should be a […] The post The FTC’s Broad Definition Of Sensitive Data Should Be A Major Wake-Up Call For Ad Tech appeared first on AdExchanger.
VideoWeek
MARCH 7, 2024
A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. But as the space matures, we’re also seeing companies emerge which are targeting new types of demand which have been inaccessible to traditional TV – some of which are very sizeable.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MARCH 7, 2024
Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […] The post Google’s Privacy Sandbox Isn’t As Bad As Critics Claim appeared first on AdExchanger.
MNTN
MARCH 7, 2024
What’s the latest in the streaming-vs-cable battle for TV viewers? According to eMarketer, Connected TV has officially passed the tipping point and taken the lead. Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. There’s a very good reason for this shift — 43% of Americans say they’re spending more time with steaming because that’s where their favorite content lives.
AdExchanger
MARCH 7, 2024
AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14. The post Must-See Sessions At CTV Connect appeared first on AdExchanger.
Ad Badger
MARCH 7, 2024
SUBSCRIBE Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They’ll show. Read More How to Launch Your First Sponsored Products Campaign on Amazon? [The PPC Den Podcast] The post How to Launch Your First Sponsored Products Campaign on Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 7, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TCF? As In, “The ClusterFu…” IAB Europe’s Transparency & Consent Framework, a mechanism for collecting (ostensibly compliant) consent under GDPR, has ping-ponged through European courts for more than two years. The TCF, which is used by the majority of European publishers, was found […] The post The TCF Is Under Fire – But When Is It Not?
Digiday
MARCH 7, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to social media marketing on behalf of their clients, agencies see the value in Instagram much more so than its Meta sibling Facebook — and that’s especially clear in how agency clients are spending on each platform. This is a member-exclusive article from Digiday.
AdExchanger
MARCH 7, 2024
For years, publishers and advertisers have been urged to test, test, test cookieless solutions. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox. And the results are not pretty. When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger.
Exchange Wire
MARCH 7, 2024
Kevel, the API led ad serving company, is announcing it has raised USD$23m (£18m) in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby [.] The post Kevel Secures Series C Funding & Names Puja Rios as President/COO Expanding its C-Suite Team appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 7, 2024
As brands and marketers become more familiar with esports, they’re less likely to be wowed by the sector’s flashy productions and high viewership. To keep sponsors interested, esports companies are leaning into soft metrics such as community engagement over viewership and the other traditional forms of measurement — for better or worse. Esports companies might be struggling to turn a profit in 2024 — but esports, as a form of entertainment, is still growing steadily.
AdExchanger
MARCH 7, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: New Cable appeared first on AdExchanger.
Digiday
MARCH 7, 2024
Among the variety of topics addressed at the two Town Hall discussions at Digiday’s Media Buying Summit in Nashville on March 4 and 5 — including measurement challenges, AI’s looming presence, brand safety concerns and misalignment with client needs/demands — the internal-facing topic of talent and talent retention dominated the second day. Put simply, agencies struggle with a number of obstacles when it comes to the issue of colleagues, bosses and subordinates in the same agency.
Exchange Wire
MARCH 7, 2024
On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers National security concerns in the US have led to the introduction of a [.] The post TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
359 
Let's personalize your content