Adweek
NOVEMBER 14, 2024
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is.
Ad Monsters
NOVEMBER 14, 2024
Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line.
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Adweek
NOVEMBER 14, 2024
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.
Ad Monsters
NOVEMBER 14, 2024
Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. On Monday, at Publisher Forum Scottsdale, I joined a buzzing roundtable of media leaders, eager to unpack strategies for amplifying their audience value in a world under siege from dwindling audience signals and declining traffic.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 14, 2024
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon.
Martech
NOVEMBER 14, 2024
Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 14, 2024
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on Tuesday. Viant did not disclose the terms of the deal. A common complaint among advertisers is their lack of transparency […] The post Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2024
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than.
AdExchanger
NOVEMBER 14, 2024
Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers. […] The post Wendy Clark Says, ‘Do Your Homework’ appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2024
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice a resemblance between Kris and a certain red-suited, bearded figure, that's intentional. Target introduced the character.
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Digital Remedy
NOVEMBER 14, 2024
The health and wellness industry is rapidly evolving. In 2024, understanding how to effectively market in this sector is crucial. Many consumers are placing more importance on health and wellness—incorporating it into their daily lives more seamlessly than they have in the past (and it’s more top of mind). Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strat
Adweek
NOVEMBER 14, 2024
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles--creative producer, interactive producer, executive producer, account manager, project manager, client partner, product manager. But a recent study by creative consultancy NoCo.
Exchange Wire
NOVEMBER 14, 2024
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [.] The post Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC appeared first on ExchangeWire.com.
Adweek
NOVEMBER 14, 2024
Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye international expansion on the heels of acquiring Argentina shop Nina in August. In addition, Milla Stolte.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
NOVEMBER 14, 2024
ProSiebenSat.1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The announcement came as part of ProSieben’s nine-month results, which saw Group revenues increase by 3 percent year-on-year, despite a weaker third quarter where revenues declined by 1 percent YoY.
Adweek
NOVEMBER 14, 2024
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in Lexington. "Don't worry, you will still see stories from Eastern Kentucky-based reporters and news from the area. That won't change," said the station. "What is.
More About Advertising
NOVEMBER 14, 2024
Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. UDG, which employs 350 people, is intended to be one of the foundations of a pan-European CX and tech operation, evnetually rolled out into North America too. MSQ recently bought US agency SPCSHP (formerly Big Spaceship.) UDG, headquartered in Hamburg with an … The post MSQ buys 350-strong German CX agency UDG first appeared on More About Advertising.
Adweek
NOVEMBER 14, 2024
Today's New Hire: NBC News has announced Craig Melvin as Today's new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her co-anchoring duties. "I am beyond excited and grateful," Melvin told his co-hosts while sitting on the famed Today couch. "I've enjoyed just a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
illumin
NOVEMBER 14, 2024
In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides.
Adweek
NOVEMBER 14, 2024
WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last day on-air will be December 13th, so you have a little more time to put up with me," he.
Exchange Wire
NOVEMBER 14, 2024
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [.] The post ‘A game-changing opportunity for brands and retailers’: Q&A with Martin Jensen, Nexta appeared first on ExchangeWire.com.
Adweek
NOVEMBER 14, 2024
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and Latin America.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 14, 2024
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2024
There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on Band-Aid" debuted on national TV. The spot featured two unknown actors singing a tune by an unknown composer. They.
More About Advertising
NOVEMBER 14, 2024
I guess you know you’ve made it when Nespresso comes calling and it’s that man again (David Beckham) this time sharing a coffee* with a snowman. Maybe George was busy. Becks says: “I had a great time making this festive film with Nespresso – I love this time of year, being with friends and family, … The post Now Beckham shoots for Nespresso first appeared on More About Advertising.
Adweek
NOVEMBER 14, 2024
Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye international expansion on the heels of acquiring Argentina shop Nina in August. In addition, Milla Stolte.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 14, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Remote Possibilities appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2024
Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If the industry aims to be customer-centric, why are we purchasing media in an agency-centric way? Your.
AdExchanger
NOVEMBER 14, 2024
During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4, The post ESPN+ Content Is Coming To Disney+ This Winter appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2024
Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I remember looking around thinking, 'Something is happening that's important,'" recalled Greenberg, chief creative officer at Philadelphia's Brownstein Group agency.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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