Adweek

APRIL 6, 2025

Brainlabs lands its first NGO win, taking on full-service media duties for UNICEF USA after a nine-month pitch.

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AdExchanger

APRIL 6, 2025

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Unlike the large social platforms, […] The post Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies appeared first on AdExchanger.

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Adweek

APRIL 6, 2025

Markets are developing distinct "digital cultures" that transcend traditional geographic boundaries.

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AdExchanger

APRIL 6, 2025

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of. The post A Look Inside Aquila, The ANAs Still-Cooking, Cross-Media Measurement Platform appeared first on AdExchanger.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 6, 2025

Privacy is no longer the sole driverit's also about the value exchange.

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Seth Godin

APRIL 6, 2025

You might be fortunate enough to have a hobby. Something you are focused on and passionate about. You might read the journals, develop your skills, collect, connect with others in the field, and commit to getting better at it… Time spent on a hobby feels like time well spent. Obstacles and setbacks aren’t a tragedy, they’re simply part of journey, the things that make it interesting.

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AdExchanger

APRIL 6, 2025

Everything is (or becomes) an ad network. And then it gets ruined. Plus, theres something the Trump administration has in common with the ad tech world. The post How Ad Networks Ruin Everything; The Challenges Of Government Data Governance appeared first on AdExchanger.

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Digiday

APRIL 6, 2025

On March 31, YouTube changed how it counts views for short-form videos. So far, brands and agencies are celebrating but creators reactions range from indifferent to openly skeptical. The update which means YouTube now counts every time a Short starts to play or replay as a view, with no minimum time requirement has caused some cheer among creators, like Dkdynamite and The Rich Nobody , who have seen their view counts spike as a result.

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Digiday

APRIL 6, 2025

For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel eulogized as trust and safety, enforced by a mix of algorithmic blunt force and human discretion, and backed by sprawling bureaucracies tasked with adjudicating whether a buttock or a stray word crosses the invisible line. Substack, the subscription publishing platform, is taking a different tack.

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Digiday

APRIL 6, 2025

Publishers are perpetually staring down an armada of obstacles. But the challenges they contend with are constantly changing. During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today. Continue reading this article on digiday.com.

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Digiday

APRIL 6, 2025

Subscribe: Apple Podcasts • Spotify For working moms, the rising cost of raising a family isnt just a financial burden its a daily source of stress that impacts careers, well-being, and the ability to plan for the future. In this episode, we dive into the rising financial pressures facing working parents today. From the skyrocketing costs of childcare, school supplies, summer camps, and college tuition to the everyday expenses of raising a family the financial burden has never been highe

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