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ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields. Summing up the upheaval facing many creative professionals, Geneva Robertson-Dworet and Graham Wagner, creators of hit.
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our email box and mailbox are filled with schemes and manipulations.
The creators and celebrities honored here are influencing culture and using their platforms to challenge norms. Ayo Edebiri, Actor, writer, producer Notable trophies on the mantel: Ayo Edebiri skyrocketed to fame as chef Sydney Adamu in FX's critically acclaimed comedy-drama The Bear, picking up a Golden Globe Award, a Screen Actors Guild Award, Critics Choice.
Overview of Consumer Confidence Index and Digital Ad Spend Key Points Consumer confidence directly impacts digital ad spend allocation. Understanding consumer behavior helps in optimizing ad campaigns. Economic indicators can guide media planning strategies. Adapting to changes in consumer confidence can improve ROI. Data-driven insights are crucial for effective marketing.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV). According to Jamie Power, the senior vice president of addressable sales at Disney, the products fall into two broad buckets: advergames and shoppable ads. "It is our goal to push.
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.
Whether penning newsletters, developing memorable shows and podcasts, or standing apart in the cluttered streaming landscape, these media innovators confronted the changing tides and mastered the art of storytelling. Barrie Gruner, Executive vice president, Hulu marketing and publicity Bridging brands: Barrie Gruner enjoys working closely with Disney+ colleagues in the streamer's partnership with Hulu.
Whether penning newsletters, developing memorable shows and podcasts, or standing apart in the cluttered streaming landscape, these media innovators confronted the changing tides and mastered the art of storytelling. Barrie Gruner, Executive vice president, Hulu marketing and publicity Bridging brands: Barrie Gruner enjoys working closely with Disney+ colleagues in the streamer's partnership with Hulu.
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.
Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max. "The key difference with Performance+ campaigns from traditional campaigns is the setup is optimized to drive the maximum performance possible for advertisers on Pinterest with significantly less effort," Pinterest's CRO, Bill Watkins told ADWEEK.
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience. The post What Advertisers Miss In Their Quest To Reach Hispanic Audiences appeared first on AdExchanger.
It's the middle of the night, and a woman is struggling to get her baby to sleep. At a low moment, she walks into her kitchen and finds a group of other mothers who are also awake and ready to offer encouragement. "You're doing great. Trust me," one mom says. "Mine literally only sleeps to.
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Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the first implementation of IAB Tech Lab’s Ad Creative ID Framework (ACIF). “We applaud the IAB Tech Lab for moving the Ad Creative Identification Framework forward and we are thrilled to partner with AD-ID to drive adoption at scale, making it seamless for brands and publishers to trac
The shape of an agency is changing and has been for some time. These leaders set the bar high for the industry and fight for great creativity. In some cases, they are reimagining what an agency could be. Avinash Baliga, Executive creative director, Tombras Building an agency: Avinash Baliga joined Tombras from Maximum Effort, where.
Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a toothbrush with AI? The fine folks at Oral-B think so and have unleashed the Genius X to see if they’re right. For an MSRP of $219, you get “a revolutionary Artificial Intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day.
Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started by former client-side marketing executives, is offering direct access to top-level strategic thinkers to help brands uncover their needs and jump-start their efforts.
AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet advertising professionals and consumers hold contrasting perspectives on AI. A Yahoo and Publicis Media study found that 77% of advertisers hold a positive […] The post Harnessing AI: Transforming Creative Development In Advertising appeared first on AdExchanger.
These up-and-coming creatives were behind some of this year's best work. Remember their names, because they could be the leaders of tomorrow. Mike Alfaro, Founder, creative director, Millennial Loteria Game night: After leaving his full-time agency job, Mike Alfaro took his wildly successful Millennial Loteria--a humorous take on the popular Mexican bingo-like game loteria--to new.
Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so it helps to hear from Pega customers about use cases. Some of the world’s largest telcos were talking about Pega’s role in their stacks at this week’s PegaWorld conference.
These individuals are building brands with creativity at the heart, challenging their categories and inspiring other marketers to do the same. Lynsey Atkin, Executive creative director, 4Creative More public art than advertising: Last year, Lynsey Atkin spearheaded the remake of Channel 4's idents, sweeping numerous industry awards. The project was "a huge undertaking with massive.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Sheryl Daija, creator of BRIDGE, shares insights on operationalizing inclusion as a business practice, the impact of BRIDGE IMAX, a tool for measuring inclusion maturity, and the importance of authenticity in diversity and inclusion efforts. We are living in a time when some consider elevating diversity a lost cause, but organizations like BRIDGE help to keep DEI&B alive.
Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. "I have a very, very clear ambition, and that is to make Rocket one of America's most culturally significant brands over the next five years," Mildenhall told ADWEEK. Mirimar.
It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.) The post Comic: Data Breaching In Cannes appeared first on AdExchanger.
The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000 top-performing spots, finding common themes that broke through. In a blog post today, Anne Marie Nelson-Bogle, vice president of YouTube ads.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to the role, according to an announcement on Thursday. Vermeulen served as advisor to PilotDesk for the past several months as it raised a […] The post PilotDesk’s New President Dishes On Its Strategy In Ad Ops appeared first on AdExchanger.
The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff's move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may (finally) be all in on streaming TV, Notus reports. And it’s terrible news for viewers hoping for a respite. During the 2020 election, MiQ analyzed broadcast TV data in Arizona to identify 82,000 homes that […] The post Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy appeared first on AdExchanger.
Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. "When you take a step back and.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
As AI-generated content platforms continue rolling out new AI models and features, Getty Images has made another data licensing partnership with another player in AI image generation. The stock image giant has signed a new deal with Picsart, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content.
Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink owner United Talent Agency is set to enter arbitration in November. Kassan exclusively told ADWEEK all about his plans during a sit-down interview at.
For soccer fans watching tonight’s opening UEFA European Championship soccer game between Scotland and Germany in Munich, it’s not just about the scoreline but the storyline. The big moments include retiring German midfielder Toni Kroos’ swan song on home soil, a rare chance for Premier League players Scott McTominay and Andy Robertson to prove themselves in international competition, and the battle between a once-imperial German side and a Scotland team keen to prove they’re a team worthy
Paramount is having another shakeup behind the scenes. Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief John Halley noted that Lawenda will stay on through September in a transitional.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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