Adweek
JULY 1, 2024
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber.
Seth Godin
JULY 1, 2024
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more important than catches Devote a significant amount of time to honing your craft Consistently add incremental challenges Frantic leads to more frantic.
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Adweek
JULY 1, 2024
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in Barkley, which then merged with OKRP.
Martech
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 1, 2024
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced.
AdExchanger
JULY 1, 2024
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […] The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
Adweek
JULY 1, 2024
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared to the first half of 2023, according to senior associate Michael DeMarseilles. More specific data isn't available until.
More About Advertising
JULY 1, 2024
This is Jeremy Clarkson’s ad for his Hawkstone lager, torpedoed by the lawyers (he says) – for reasons which will become obvious. Our Jeremy certainly knows how to get publicity though, for Diddly Squat farm, his beer, lager and cider and, now, his new pub. The Sunday Times is doing what Channel 4 has done … The post Jeremy Clarkson’s Hawkstone ad that never ran (except here) first appeared on More About Advertising.
Exchange Wire
JULY 1, 2024
L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [.] The post Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali appeared first on ExchangeWire.com.
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AdExchanger
JULY 1, 2024
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations. The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat appeared first on AdExchanger.
More About Advertising
JULY 1, 2024
All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends about $330m on media globally. IPG Mediabrand agency Initiative, which repitched, has been Lego’s media agency since 2017. Publicis is setting up a new bespoke agency Publicis One to handle Lego (the name gives it lots of room for … The post Lego global media goes to new Publicis One first appeared on More About Advertising.
AdExchanger
JULY 1, 2024
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […] The post Inside The Fall Of Oracle’s Advertising Business appeared first on AdExchanger.
Exchange Wire
JULY 1, 2024
On today’s news digest: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days” GroupM has announced a partnership with Tesco Media and Insight Platform. The media group’s partnership with one of [.] The post GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days” appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
Bhatnaturally
JULY 1, 2024
As with every week (well, almost) I present a short compilation of ads which caught my eye. This week: more moment marketing, quirky ad for Visit Oslo among others. Visit Oslo: is it even a city? Selling a destination – be it a city or country is not comparable to selling a consume product or [.] The post Visit Oslo, Nike’s moment marketing and more: creative ads of the week appeared first on Bhatnaturally.
Martech
JULY 1, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Digiday
JULY 1, 2024
CMOs have long been pressured to do more with less. The push for that efficiency continues — despite squeezed budgets, an evermore fragmented media landscape and an evolution of the CMO role that’s made it more difficult. How CMOs are posturing themselves to the industry was clear in how the showed up at Cannes. It’s easy to see how the pitch of generative AI tools to help brands do more with less could be appealing to marketers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 1, 2024
With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’
VideoWeek
JULY 1, 2024
After a year that saw content spending depressed by falling share prices and Hollywood strikes, the SVOD giants appear to have reclaimed their throne as the biggest hitters in original content. According to research from Ampere Analysis, Netflix and Amazon Prime Video accounted for more than half (53 percent) of global streaming commissions in the first quarter of 2024.
More About Advertising
JULY 1, 2024
Anyone who thinks football is just a game these days has been asleep. It’s the recurring centrepiece of a million marketing initiatives, a driver of ad revenues for the likes of ITV and the (hoped for) salvation for Britain’s struggling pub trade as they try to lure in thirsty (desperate) England supporters. Another dismal “let’s … The post Hey Jude rescues a million marketing initiatives (and the UK pub trade) first appeared on More About Advertising.
Digiday
JULY 1, 2024
Connected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel — more for performance than anything else. Over the last year, the restaurant chain has increased its CTV spend from 15% of its budget in 2023 to 20% of its budget this year.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 1, 2024
We can expect to see and hear much more from the French and about the French as this summer develops: the Paris Olympics, their football team in the Euros if they can stop playing like England and, more importantly, Macron’s mad election which has just seen Marine Le Pen’s right-wing Rassemblement National win the first … The post Fold7 enters the brioche wars for St.
Exchange Wire
JULY 1, 2024
Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [.] The post Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution appeared first on ExchangeWire.com.
More About Advertising
JULY 1, 2024
Voting Counts, an organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The Unheard Third in a new integrated campaign from Brave Spark ahead of this week’s UK General Election. ‘The Unheard Third’ is supposedly a new party for disengaged voters – a party that doesn’t want people … The post Don’t vote for us says Brave Spark for the Unheard Third party first appeared on More About Advertising.
Exchange Wire
JULY 1, 2024
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe." With [.] The post IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 1, 2024
AI-generated ads are coming thick and fast and here’s Motorola’s AI-only effort, deploying fashion models via the dreaded new tech for its new Razr 50 folding smartphone. Mind you, it apparently took four months and nine AI tools – Krea.ai, Midjourney, Comfy UI, Hypic, Magnific.ai, ClipDrop, Firefly, Luma and Udio – to create, which rather … The post Motorola launches (somewhat painstaking) AI-only campaign first appeared on More About Advertising.
Exchange Wire
JULY 1, 2024
ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has [.] The post ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership appeared first on ExchangeWire.com.
Basis
JULY 1, 2024
Let’s start with this: Burnout is real. Though it’s not a medical condition, burnout is nevertheless a very real, very definable occupational phenomenon that can tax a worker’s physical and mental health. Mayo Clinic defines job-related burnout as special type of stress related to work—specifically, one that “includes being worn out physically or emotionally” and “may involve feeling useless, powerless, and empty.
Rob Campbell
JULY 1, 2024
We all love recognition. Whether a compliment from a colleague or an award from your industry … recognition is a wonderful reward for your efforts. Not that it is always done with that objective or intent, but if feels good and – in certain circumstances – can lead to a whole host of opportunities, from relationships to promotions.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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