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European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber.
The best jugglers don’t seem to be trying very hard. That’s because they understand what the work involves, and they don’t confuse effort with results. Some approaches to keep in mind: Focus on the work at hand Don’t take on more than you can handle Establish a spec, and ignore perfection Throws are far more important than catches Devote a significant amount of time to honing your craft Consistently add incremental challenges Frantic leads to more frantic.
Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […] The post Inside The Fall Of Oracle’s Advertising Business appeared first on AdExchanger.
The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG's Initiative. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker's media budget, which is estimated to be worth over $410 million annually per COMvergence.
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […] The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.
Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […] The post How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales appeared first on AdExchanger.
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared to the first half of 2023, according to senior associate Michael DeMarseilles. More specific data isn't available until.
With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in Barkley, which then merged with OKRP.
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends about $330m on media globally. IPG Mediabrand agency Initiative, which repitched, has been Lego’s media agency since 2017. Publicis is setting up a new bespoke agency Publicis One to handle Lego (the name gives it lots of room for … The post Lego global media goes to new Publicis One first appeared on More About Advertising.
On today’s news digest: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days” GroupM has announced a partnership with Tesco Media and Insight Platform. The media group’s partnership with one of [.] The post GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days” appeared first on ExchangeWire.com.
This is Jeremy Clarkson’s ad for his Hawkstone lager, torpedoed by the lawyers (he says) – for reasons which will become obvious. Our Jeremy certainly knows how to get publicity though, for Diddly Squat farm, his beer, lager and cider and, now, his new pub. The Sunday Times is doing what Channel 4 has done … The post Jeremy Clarkson’s Hawkstone ad that never ran (except here) first appeared on More About Advertising.
L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [.] The post Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali appeared first on ExchangeWire.com.
Connected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel — more for performance than anything else. Over the last year, the restaurant chain has increased its CTV spend from 15% of its budget in 2023 to 20% of its budget this year.
Let’s start with this: Burnout is real. Though it’s not a medical condition, burnout is nevertheless a very real, very definable occupational phenomenon that can tax a worker’s physical and mental health. Mayo Clinic defines job-related burnout as special type of stress related to work—specifically, one that “includes being worn out physically or emotionally” and “may involve feeling useless, powerless, and empty.
CMOs have long been pressured to do more with less. The push for that efficiency continues — despite squeezed budgets, an evermore fragmented media landscape and an evolution of the CMO role that’s made it more difficult. How CMOs are posturing themselves to the industry was clear in how the showed up at Cannes. It’s easy to see how the pitch of generative AI tools to help brands do more with less could be appealing to marketers.
As with every week (well, almost) I present a short compilation of ads which caught my eye. This week: more moment marketing, quirky ad for Visit Oslo among others. Visit Oslo: is it even a city? Selling a destination – be it a city or country is not comparable to selling a consume product or [.] The post Visit Oslo, Nike’s moment marketing and more: creative ads of the week appeared first on Bhatnaturally.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
For its first several decades, the upfront marketplace — the selling season in which billions of dollars are placed ahead of the upcoming TV season — was in some ways based on relationships between TV sellers and agency buyers. Now, however, there’s a new participant that’s quietly made its presence felt in the upfront — this year more than ever: programmatic investment.
Anyone who thinks football is just a game these days has been asleep. It’s the recurring centrepiece of a million marketing initiatives, a driver of ad revenues for the likes of ITV and the (hoped for) salvation for Britain’s struggling pub trade as they try to lure in thirsty (desperate) England supporters. Another dismal “let’s … The post Hey Jude rescues a million marketing initiatives (and the UK pub trade) first appeared on More About Advertising.
Subscribe: Apple Podcasts • Stitcher • Spotify As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to be inclusive of everything from college athletes under the name, image and likeness (NIL) policy change in 2021 to the latest crop of virtual influencers, springing up alongside generative AI advancements.
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe." With [.] The post IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term appeared first on ExchangeWire.com.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are finding the digital landscape to be a complicated one lately, what with the blurring of Google’s phase-out of the third-party cookie and the proliferation of made-for-advertising sites , among other issues. So, believe it or not, many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their rev
We can expect to see and hear much more from the French and about the French as this summer develops: the Paris Olympics, their football team in the Euros if they can stop playing like England and, more importantly, Macron’s mad election which has just seen Marine Le Pen’s right-wing Rassemblement National win the first … The post Fold7 enters the brioche wars for St.
Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [.] The post Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution appeared first on ExchangeWire.com.
Voting Counts, an organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The Unheard Third in a new integrated campaign from Brave Spark ahead of this week’s UK General Election. ‘The Unheard Third’ is supposedly a new party for disengaged voters – a party that doesn’t want people … The post Don’t vote for us says Brave Spark for the Unheard Third party first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has [.] The post ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership appeared first on ExchangeWire.com.
AI-generated ads are coming thick and fast and here’s Motorola’s AI-only effort, deploying fashion models via the dreaded new tech for its new Razr 50 folding smartphone. Mind you, it apparently took four months and nine AI tools – Krea.ai, Midjourney, Comfy UI, Hypic, Magnific.ai, ClipDrop, Firefly, Luma and Udio – to create, which rather … The post Motorola launches (somewhat painstaking) AI-only campaign first appeared on More About Advertising.
We all love recognition. Whether a compliment from a colleague or an award from your industry … recognition is a wonderful reward for your efforts. Not that it is always done with that objective or intent, but if feels good and – in certain circumstances – can lead to a whole host of opportunities, from relationships to promotions.
Imagine a world where every advertisement speaks directly to your interests and needs. This is the promise of retail media in Australia, a rapidly evolving field that offers huge opportunities for both advertisers and retailers. A Win / Win Retail media allows advertisers to engage with shoppers at a critical point in their purchasing journey, leading to higher engagement and response rates.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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