Adweek
JULY 12, 2024
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the.
The Ad Tech Blog
JULY 12, 2024
Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs. Overview of Advanced Consumer Behavior Modeling Key Points Consumer behavior analytics helps understand customer actions and preferences.
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Adweek
JULY 12, 2024
The media company Bustle Digital Group laid off nine staff--including the editors in chief of Romper and The Zoe Report--and consolidated its parenting and lifestyle publishers into centralized units on Monday, according to five people familiar with the matter and a memo obtained by ADWEEK. BDG founder and chief executive Bryan Goldberg confirmed the news.
Martech
JULY 12, 2024
Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 12, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its.
Martech
JULY 12, 2024
Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing statistics. Men do better than women, white men do better than Black men, they both do better than Black women, and if you’re a Black woman who openly identifies as lesbian or queer, you’re likely at the bottom of the pile.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Oko
JULY 12, 2024
So, you’ve got ads running on your website, but you’re ready to take things to the next level. Here are five ways to kick your revenue up a notch. “Sucking at something is the first step towards being sorta good at something.” – Jake the Dog, Adventure Time Most things we do can be separated […] The post 5 Advanced Monetization Strategies for Online Publishers appeared first on OKO Digital.
Martech
JULY 12, 2024
LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.
Seth Godin
JULY 12, 2024
Big football at colleges in the US costs more than $5 billion a year. And none of these programs has a student acting as a coach. The same analysis, at a much smaller scale, applies to school theater directors and producers, conductors of the jazz band or orchestra and even the coach of the chess team. We learn by doing, not by winning. What happens if we embrace this and make education about learning?
Martech
JULY 12, 2024
Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Here’s a recap of what’s new with Salesforce this season. Activate and publish a store without a custom domain B2B Commerce Lightning Web Runtime (LWR) previously required you to purchase and configure a custom co
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More About Advertising
JULY 12, 2024
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of awards to prove it. But the Superhumans have been benched for this year’s coverage of the Paris Paralympics, the result (in part) of research showing 59% of people say they watch the Paralympic Games to … The post MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes first appeared on More About Advertising.
Martech
JULY 12, 2024
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN and MarTech for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting.
Oko
JULY 12, 2024
So, you’ve got ads running on your website, but you’re ready to take things to the next level. Here are five ways to kick your revenue up a notch. “Sucking at something is the first step towards being sorta good at something.” – Jake the Dog, Adventure Time Most things we do can be separated into categories: beginners and experts. This divide reflects the varying skill levels, familiarity, and understanding within any given pursuit.
More About Advertising
JULY 12, 2024
The nation is on a feel good binge ahead of England’s Euros final against Spain on Sunday, and brands are taking the opportunity to connect with fans’ rare mood of optimism amid a year of crisis and a grey British summer. As well as Walkers and Budweiser, Habitat is getting in on the action … The post Brands and agencies gear up – and shut down – for the Euros final first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
JULY 12, 2024
In this week’s Week in Review: Axel Springer is in talks about breaking up its business, TF1 signs new media deals for TF1+, and Omnicom launches a new AI tool. Top Stories Axel Springer Mulls Breaking Up its Media Business European media giant Axel Springer is in talks with private equity group KKR about breaking up its business, the Financial Times reported this week.
Exchange Wire
JULY 12, 2024
What does Labour’s victory in the UK general election mean for ad tech? With the change of government, what can the industry expect? Labour won a landslide victory in the UK general election last week, closing the door on 14 years [.] The post New Government – New Era for Ad Tech? appeared first on ExchangeWire.com.
Martech
JULY 12, 2024
The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.
Exchange Wire
JULY 12, 2024
This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast This week, Skydance Media and Paramount Global finally reached a definitive agreement which [.] The post The Stack: New Paramount Created; Xandr Accused of Breaching GDPR appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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