Adweek
JUNE 3, 2024
Direct-to-consumer brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by letting them buy cheap ads to reach new audiences.
Martech
JUNE 3, 2024
The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.
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Adweek
JUNE 3, 2024
At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories include the Fidget Cube, "slow news" platform Tortoise and Issa Rae's Awkward Black Girl series. To mark its anniversary and showcase its role in culture, the brand invested in its first out-of-home campaign designed to.
Martech
JUNE 3, 2024
As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 3, 2024
There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative agency CEO has a new perspective. Eight years ago, Lally co-founded Highdive, an independent shop known for creating fan-favorite Super Bowl.
The Ad Tech Blog
JUNE 3, 2024
Understanding Real-time AI Monitoring for Ad Fraud Key Points Real-time AI monitoring utilizes advanced algorithms to detect and prevent ad fraud as it happens, enhancing the security and efficiency of digital advertising campaigns. By analyzing data patterns and user behavior in real time, AI systems can identify irregularities that may indicate fraudulent activities, such as bot interactions or spoofed locations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 3, 2024
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video. The post Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming appeared first on AdExchanger.
Adweek
JUNE 3, 2024
CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes down to two types of movement. The first is when CEOs and boardrooms are preoccupied with KPIs that don't necessarily.
Seth Godin
JUNE 3, 2024
In order to have a best ever, hearing this is part of the deal. Each thing is not going to top everything that came before it. Progress is rarely smooth.
Adweek
JUNE 3, 2024
Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG's first major foray into the U.S. market since acquiring Betches in October for $24 million. As part of the agreement, LBG and Betches will drive engagement to Peacock's unscripted television programming through social media, digital.
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Martech
JUNE 3, 2024
Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personaliz
Adweek
JUNE 3, 2024
In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative.
AdExchanger
JUNE 3, 2024
The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties. The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer […] The post How Future Plans To Elevate Publisher-Provided Ad Tech appeared first on AdExchanger.
Adweek
JUNE 3, 2024
It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League Baseball player Chase Utley. The show's running joke has since developed in real life, with Utley and McElhenney becoming friends through the show. But that could all come to an end if Mac chooses a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 3, 2024
“We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. It is what many expect to continue to do in response to the end of third-party cookies, the growth of privacy regulations and the rise of generative AI.
Ad Monsters
JUNE 3, 2024
“If cookie mismatches indicate fraud, then all SSPs are committing fraud. All SSPs are NOT committing fraud, and all SSPs HAVE cookie mismatches.” — Dr. Augustine Fou There’s been a lot of name-calling when it comes to Colossus SSP lately, they’ve been called a witch practicing black magic , and a big man strutting around on campus , among other names.
AdExchanger
JUNE 3, 2024
Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?” Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. We know that viewing is rapidly migrating from linear […] The post With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach appeared first on AdExchanger.
Digiday
JUNE 3, 2024
Over the past few months, the ad industry has seen more and more interest in retail media networks (RMNs). But given their solid, but limited access to consumer data, financial institutions’ ears pricked up as they started to see a way for them to carve themselves a hefty piece of the ad spending pie. Enter: financial media networks. But what are they, why are they important and why would marketers even care?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Playwire
JUNE 3, 2024
Key Takeaways In the past, more demand sources typically meant greater competition and ultimately higher CPMs, however, the ad tech landscape is shifting drastically toward a more quality-over-quantity approach. Building the infrastructure internally to integrate and manage demand sources that also prioritize brand safety is highly cost-prohibitive for most publishers.
Digiday
JUNE 3, 2024
Everyone’s mad at independent ad tech’s heavyweight, The Trade Desk. But let’s be honest, it’s par for the course. When you’re a giant in the industry, ruffling feathers left and right is just another day at the office. That’s why the latest uproar over The Trade Desk’s list of the top 100 sites it buys from wasn’t surprising.
AdExchanger
JUNE 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Etsy’s Unwinnable Hand Etsy, the handmade and vintage product marketplace, is in a bind. Chinese manufacturers of super-cheap plastic and clothes (namely, Temu and Shein) are hoovering up paid media shopping traffic across the major online funnels (namely, Meta, Google and Apple).
Digiday
JUNE 3, 2024
This story was first published by Digiday sibling WorkLife New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with younger generations particularly vulnerable to sophisticated AI-powered attacks. Experts emphasize the need for engaging and tailored training programs and a culture of cyber awareness to combat evolving threats.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 3, 2024
Advertising is a world full of b t, which is why I love elections. Because elections are a moment where reality rocks up and coldly mutilates everyone’s precious hypotheticals. Perhaps this is why so much of adland prefers to leave political marketing to specialist consultancies? In half a century of elections we’ve had maybe five good … The post James Appleby of Isobel: why important elections need agencies first appeared on More About Advertising.
Digiday
JUNE 3, 2024
Are you even a large digital publisher if you haven’t signed a deal with OpenAI? Last week, the generative AI tech company announced content licensing and tech development agreements with Vox Media and The Atlantic. This comes after deals were recently announced between OpenAI and IAC’s Dotdash Meredith, as well as The Wall Street Journal’s parent company News Corp — following deals with The Financial Times, Axel Springer and The Associated Press.
Rob Campbell
JUNE 3, 2024
Yes I’m back. No, I can’t tell you what I did. Or who for. Or even where I went. And I won’t ask if you missed me because I wouldn’t hear a response. Not because I don’t allow comments anymore, but because no one reads this blog anymore. If they ever did anyway, given any visitor was here to either insult me or read the insults.
Digiday
JUNE 3, 2024
Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JUNE 3, 2024
A Paramount Global board committee has recommended accepting the latest offer from Skydance Media, potentially heralding the endgame of a six-month negotiation period for the media giant’s assets. Paramount’s board is expected to vote on the Skydance deal at its annual meeting on Tuesday. Shari Redstone, owner of Paramount’s parent company National Amusements, has reportedly favoured Skydance during the bidding process, entering exclusive talks with the Hollywood studio in April.
MNTN
JUNE 3, 2024
Building your brand through digital marketing efforts is a process that requires balance and precision. You’ll need to leverage multiple tactics at once, all while ensuring you don’t ignore any key segments of your customer base. One of the key challenges you’ll face involves finding a happy medium between two particular practices: growth marketing vs. demand generation.
AdExchanger
JUNE 3, 2024
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video. The post Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming appeared first on AdExchanger.
MNTN
JUNE 3, 2024
Building your brand through digital marketing efforts is a process that requires balance and precision. You’ll need to leverage multiple tactics at once, all while ensuring you don’t ignore any key segments of your customer base. One of the key challenges you’ll face involves finding a happy medium between two particular practices: growth marketing vs. demand generation.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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