Adweek
JUNE 5, 2024
Automotive media company Motorsport Network has recently unveiled a number of new expansion initiatives after being acquired last June by billionaire Gary Fegel, part of a broader bid from the organization to capitalize on the growing global interest in autosports. Since February, the company has hired a new president, chief operating officer, senior vice president.
Seth Godin
JUNE 5, 2024
This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this question, the contributions add up, the connections are solidified and better is possible.
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Adweek
JUNE 5, 2024
United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising. In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home the need for immediate action.
AdExchanger
JUNE 5, 2024
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […] The post Marketecture Buys AdTechGod (No, Really) appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 5, 2024
Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. "This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".
The Ad Tech Blog
JUNE 5, 2024
Understanding Augmented Reality (AR) Key Points Enhanced Engagement: AR advertising significantly increases consumer engagement by providing immersive and interactive experiences. Improved Recall: Studies show that AR experiences, due to their interactive nature, lead to better recall of product features and brand messages. Personalization: AR allows for personalized marketing experiences, tailoring content to individual consumer preferences and behaviors.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 5, 2024
AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.
Adweek
JUNE 5, 2024
Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do some things that I love," Bosworth told ADWEEK, adding that he will be retiring from the.
Martech
JUNE 5, 2024
With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.
Adweek
JUNE 5, 2024
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple's cheeky back-to-school campaign. Emmy-winning commercial director Tony Kuntz and Oscar-winning Oppenheimer cinematographer Hoyte Van Hoytema produced three 30-second spots for the campaign by agency TBWAMedia Arts Lab.
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Martech
JUNE 5, 2024
In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising. “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” Jared Moscow, director of product, privacy & addressability, IAB Tech Lab, said in a release. “The Data Deletion Request Framewo
Ad Monsters
JUNE 5, 2024
The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.
Martech
JUNE 5, 2024
This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. These updates continue HubSpot’s commitment to optimizing user experiences and driving operational efficiencies across sales, service and marketing platforms.
Oko
JUNE 5, 2024
Google makes periodic tweaks and changes to improve their user experience — but that can have a huge ripple effect for everything online. In this blog post, we explain what the 2024 “Core Update” did, and how it changes things. When you’re writing content online — content like this blog, for example — it’s important […] The post How Google’s 2024 “Core Update” Changes Things For Publishers appeared first on OKO Digital.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Tech News
JUNE 5, 2024
Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.
AdExchanger
JUNE 5, 2024
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away managing data infrastructure and building ETL pipelines into data warehouses, data clouds and data lakes. Meanwhile, most marketers don’t know what the heck that means and just want to use customer data to create personalized […] The post Twilio Is Building A Bridge For Marketers Between Data Warehouses And Its Segment CDP appeared first on AdExchanger.
Digiday
JUNE 5, 2024
Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain largely unperturbed by the entry of Saudi Arabian investors into the space. In spite of potential brand safety challenges, most esports companies’ partnership businesses have been boosted, not hurt, by the infusion of Saudi cash. It’s no secret that Saudi Arabian money has fueled esports in recent years.
AdExchanger
JUNE 5, 2024
A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […] The post Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JUNE 5, 2024
The company that owns the “DIY.com” domain is taking a DIY approach to building generative AI solutions. Kingfisher is the parent company behind U.K. retailers B&Q, Screwfix and French brand Castorama. Back in November, it created an AI chatbot assistant in-house on the Castorama’s website, in a trial use of the technology. Seven months later, the company’s digital team believes it’s been enough of a success that they plan to roll out the application to its other businesses
AdExchanger
JUNE 5, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path optimization (SPO) means and why it’s useful. Except, wait, what does SPO mean? “‘SPO’ – perhaps already a bigger buzzword than MFA. Every definition of SPO is different,” tweets Jud Spencer, engineering leader at The […] The post Figuring Out SPO; A Good Omen For Ad Spend appeared first on AdExchanger.
Digiday
JUNE 5, 2024
Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings. Media agencies are increasing their use of digital out of home channels in new ways as different data engagement and emerging technologies become a part of their arsenal, making the space increasingly attractive to maturing and legacy brands alike to think beyond traditional billboards.
Exchange Wire
JUNE 5, 2024
Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie deprecation is no longer imminent. When Google announced [.] The post Privacy Sandbox: What Happens Next? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 5, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Rese
Basis
JUNE 5, 2024
Derek Zolner is Basis Technologies’ General Counsel. Here, he offers insights into the draft APRA legislation and its potential impact on digital advertising. Since its introduction in early April, the American Privacy Rights Act (APRA) has generated significant buzz due to its potential implications for the digital advertising industry in the United States.
Digiday
JUNE 5, 2024
Las campañas bilingües le vienen funcionando a varias marcas, particularmente aquellas en la industria automotriz, siendo Hyundai una de las empresas que se benefician de las estrategias multiculturales, reportando recientemente un aumento del 12% en ventas con respecto al año anterior. “Atraer al público latino, sobre todo a la generación más joven, es algo más que reconocimiento.
VideoWeek
JUNE 5, 2024
The ad industry is heading into the second half of the year with bright expectations, with US ad revenues projected to approach $400 billion in 2024, according to the latest forecast from Brian Wieser, principal of consultancy Madison and Wall. The projection represents 6.3 percent YoY growth, excluding political advertising, revised upwards from Wieser’s previous forecast of 5.6 percent.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 5, 2024
La escudería McLaren tiene en la mira el Grand Prix de Canadá a disputarse este próximo de 9 de junio, con el piloto Lando Norris detrás del volante en su reciente victoria en Miami, la marca ha aprovechado su apogeo en EE.UU. acelerando a fondo su asociación con Google. El engranaje de los avances tecnológicos del motor de búsqueda para conseguir records en las pistas, es una de las estrategias del equipo británico para subirse al podio.
More About Advertising
JUNE 5, 2024
Publicis in the US has hired Renato Fernandez from Omnicom’s TBWAChiatDay as its first CCO across all its creative agencies. He will report to Susie Nam, CEO of Publicis Creative US who joined earlier from Droga5 (both below.) Fernandez says: “What Publicis is building got me incredibly excited. What they did with Marcel, then Le … The post Publicis lures Fernandez from TBWA as CCO of re-engineered US creative first appeared on More About Advertising.
Digiday
JUNE 5, 2024
Building business on social video With referral traffic from social platforms becoming less reliable , publishers are looking for ways to make the content posted on their social media channels more lucrative. However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like Meta pulled the plug on Instant Articles.
More About Advertising
JUNE 5, 2024
TimeTo is teaming with Cannes Lions to stamp out sexual harassment at the forthcoming festival, producing a guide and a campaign by Lucky Generals on space donated by JCDecaux. TimeTo chair Pippa Glucklich, CEO of Electric Glue, says: “TimeTo’s collaboration with Cannes Lions cements the shared commitment of both organisations to ensure the Cannes Lions … The post TimeTo fires warning shot about Cannes Lions antics first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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