Adweek
JUNE 5, 2024
United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising. In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home the need for immediate action.
The Ad Tech Blog
JUNE 5, 2024
Understanding Augmented Reality (AR) Key Points Enhanced Engagement: AR advertising significantly increases consumer engagement by providing immersive and interactive experiences. Improved Recall: Studies show that AR experiences, due to their interactive nature, lead to better recall of product features and brand messages. Personalization: AR allows for personalized marketing experiences, tailoring content to individual consumer preferences and behaviors.
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Adweek
JUNE 5, 2024
Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. "This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".
Marketing Tech News
JUNE 5, 2024
Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 5, 2024
Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do some things that I love," Bosworth told ADWEEK, adding that he will be retiring from the.
AdExchanger
JUNE 5, 2024
Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […] The post Marketecture Buys AdTechGod (No, Really) appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 5, 2024
This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this question, the contributions add up, the connections are solidified and better is possible.
Adweek
JUNE 5, 2024
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of a $76 billion, 11-year media deal that would give NBC the largest stake ($2.5 billion per year for roughly 100 games, half.
Martech
JUNE 5, 2024
With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.
Adweek
JUNE 5, 2024
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple's cheeky back-to-school campaign. Emmy-winning commercial director Tony Kuntz and Oscar-winning Oppenheimer cinematographer Hoyte Van Hoytema produced three 30-second spots for the campaign by agency TBWAMedia Arts Lab.
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Martech
JUNE 5, 2024
AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.
Ad Monsters
JUNE 5, 2024
The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.
Martech
JUNE 5, 2024
In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising. “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” Jared Moscow, director of product, privacy & addressability, IAB Tech Lab, said in a release. “The Data Deletion Request Framewo
Oko
JUNE 5, 2024
Google makes periodic tweaks and changes to improve their user experience — but that can have a huge ripple effect for everything online. In this blog post, we explain what the 2024 “Core Update” did, and how it changes things. When you’re writing content online — content like this blog, for example — it’s important […] The post How Google’s 2024 “Core Update” Changes Things For Publishers appeared first on OKO Digital.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 5, 2024
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away managing data infrastructure and building ETL pipelines into data warehouses, data clouds and data lakes. Meanwhile, most marketers don’t know what the heck that means and just want to use customer data to create personalized […] The post Twilio Is Building A Bridge For Marketers Between Data Warehouses And Its Segment CDP appeared first on AdExchanger.
Exchange Wire
JUNE 5, 2024
Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie deprecation is no longer imminent. When Google announced [.] The post Privacy Sandbox: What Happens Next? appeared first on ExchangeWire.com.
AdExchanger
JUNE 5, 2024
A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […] The post Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs appeared first on AdExchanger.
Digiday
JUNE 5, 2024
Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain largely unperturbed by the entry of Saudi Arabian investors into the space. In spite of potential brand safety challenges, most esports companies’ partnership businesses have been boosted, not hurt, by the infusion of Saudi cash. It’s no secret that Saudi Arabian money has fueled esports in recent years.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 5, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path optimization (SPO) means and why it’s useful. Except, wait, what does SPO mean? “‘SPO’ – perhaps already a bigger buzzword than MFA. Every definition of SPO is different,” tweets Jud Spencer, engineering leader at The […] The post Figuring Out SPO; A Good Omen For Ad Spend appeared first on AdExchanger.
Digiday
JUNE 5, 2024
The company that owns the “DIY.com” domain is taking a DIY approach to building generative AI solutions. Kingfisher is the parent company behind U.K. retailers B&Q, Screwfix and French brand Castorama. Back in November, it created an AI chatbot assistant in-house on the Castorama’s website, in a trial use of the technology. Seven months later, the company’s digital team believes it’s been enough of a success that they plan to roll out the application to its other businesses
VideoWeek
JUNE 5, 2024
The ad industry is heading into the second half of the year with bright expectations, with US ad revenues projected to approach $400 billion in 2024, according to the latest forecast from Brian Wieser, principal of consultancy Madison and Wall. The projection represents 6.3 percent YoY growth, excluding political advertising, revised upwards from Wieser’s previous forecast of 5.6 percent.
Digiday
JUNE 5, 2024
Las campañas bilingües le vienen funcionando a varias marcas, particularmente aquellas en la industria automotriz, siendo Hyundai una de las empresas que se benefician de las estrategias multiculturales, reportando recientemente un aumento del 12% en ventas con respecto al año anterior. “Atraer al público latino, sobre todo a la generación más joven, es algo más que reconocimiento.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 5, 2024
Publicis in the US has hired Renato Fernandez from Omnicom’s TBWAChiatDay as its first CCO across all its creative agencies. He will report to Susie Nam, CEO of Publicis Creative US who joined earlier from Droga5 (both below.) Fernandez says: “What Publicis is building got me incredibly excited. What they did with Marcel, then Le … The post Publicis lures Fernandez from TBWA as CCO of re-engineered US creative first appeared on More About Advertising.
Digiday
JUNE 5, 2024
Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings. Media agencies are increasing their use of digital out of home channels in new ways as different data engagement and emerging technologies become a part of their arsenal, making the space increasingly attractive to maturing and legacy brands alike to think beyond traditional billboards.
More About Advertising
JUNE 5, 2024
TimeTo is teaming with Cannes Lions to stamp out sexual harassment at the forthcoming festival, producing a guide and a campaign by Lucky Generals on space donated by JCDecaux. TimeTo chair Pippa Glucklich, CEO of Electric Glue, says: “TimeTo’s collaboration with Cannes Lions cements the shared commitment of both organisations to ensure the Cannes Lions … The post TimeTo fires warning shot about Cannes Lions antics first appeared on More About Advertising.
Digiday
JUNE 5, 2024
La escudería McLaren tiene en la mira el Grand Prix de Canadá a disputarse este próximo de 9 de junio, con el piloto Lando Norris detrás del volante en su reciente victoria en Miami, la marca ha aprovechado su apogeo en EE.UU. acelerando a fondo su asociación con Google. El engranaje de los avances tecnológicos del motor de búsqueda para conseguir records en las pistas, es una de las estrategias del equipo británico para subirse al podio.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
JUNE 5, 2024
Robin Bonn recently talked to me about what I’d learned about diversity from having lived in so many countries. To be honest, I was quite apprehensive to do it as I wouldn’t want to suggest I have all the answers or I’m doing it well … however the issue of talent diversity, or more specifically, hiring, championing and elevating People of Colour is no where as prominent as it was – or it should be – which is why I agreed to do it.
Basis
JUNE 5, 2024
Derek Zolner is Basis Technologies’ General Counsel. Here, he offers insights into the draft APRA legislation and its potential impact on digital advertising. Since its introduction in early April, the American Privacy Rights Act (APRA) has generated significant buzz due to its potential implications for the digital advertising industry in the United States.
Digiday
JUNE 5, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Rese
Marketing Tech News
JUNE 5, 2024
Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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