Adweek
SEPTEMBER 15, 2024
The 76th Emmys on Sunday solidified just how much the industry is changing. It's been nine months since the last iteration of the awards ceremony, which was delayed due to last year's Hollywood strikes. Things are somewhat getting back to "normal" in Tinseltown--whatever that means in the new TV and streaming landscape, which includes streamers.
Seth Godin
SEPTEMBER 15, 2024
The AI driven voice mail system said, “I’m sorry, I didn’t understand you.” Of course, there is no “I” and by most definitions of sorry, it’s not. But it made me feel better. The overworked and slightly bitter front desk person who was the frontline flotsam in a poorly designed system couldn’t be bothered.
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Adweek
SEPTEMBER 15, 2024
When it comes to the Emmys, Ebon Moss-Bachrach has his priorities straight--or rather, he has them on the rocks. At Sunday night's 76th Emmys on ABC, Moss-Bachrach, who earlier won an Emmy for Supporting Actor in a Comedy Series, prepared to present the award for Outstanding Writing in a Limited Series by hanging out at.
AdExchanger
SEPTEMBER 15, 2024
With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has led to ineffective tracking of ads across platforms, creating a major barrier to successful cross-platform advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
SEPTEMBER 15, 2024
The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise. Ultimately — this case matters, just maybe not to Google’s bottom line right away. Its ad tech arm isn’t the golden goose it once was, so even if it’s forced to break it up, it won’t topple the Google ad empire overnight.
AdExchanger
SEPTEMBER 15, 2024
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health. The post Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
SEPTEMBER 15, 2024
… then sit back, read this and try not to p**s yourself laughing. It’s also a good reminder that the best stories are out there. Waiting to be discovered. All you have to do is put a little effort into it … something that your frameworks, ecosystems and optimisation processes can never come close to delivering. See, suddenly Monday ain’t so bad.
Digiday
SEPTEMBER 15, 2024
X’s pitch to advertisers has been a wild ride since Elon Musk took the reins, but their latest pitch is starting to sound like déjà vu. According to a recent pitch deck it has shared with advertisers, the social network is going back to its roots, pushing real-time conversations — and more importantly advertisers’ ability to target the ones they deem suitable.
Bhatnaturally
SEPTEMBER 15, 2024
My weekly compilation of creative ads is a small tribute to the efforts of marketing & advertising teams everywhere. Aside from the ads, it takes innovative thinking to come up branding efforts like Lego McLaren and Apple Intelligence, which feature in this week’s list. PayPal: Everywhere Sometimes, an idea might sound silly on paper, but [.
Digiday
SEPTEMBER 15, 2024
The largest company in online advertising is in the dock on several fronts. The Department of Justice’s latest antitrust case, which targets Google’s ad tech suite, has many thinking substantial changes are on the horizon. Related Insights Google on Trial DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly Read More But, then again, some are a bit more hard-bitten, believing little will change despite the forensic efforts to shine a light on the
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Ad Monsters
SEPTEMBER 15, 2024
As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats. Out-of-home (OOH) and digital out-of-home (DOOH) advertising are gaining momentum, especially as part of omnichannel marketing strategies.
Digiday
SEPTEMBER 15, 2024
The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season. According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of 2023 might be over — at least for now.
Digiday
SEPTEMBER 15, 2024
Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to the U.S. government’s early evidence in the ongoing adtech antitrust trial. That’s the conclusion observers of the current case could arrive at following a week of courtroom drama where items showcased by the Justice Department pointed to Google’s desire to “crush” any competitors, plus dissenting voices were either ridiculed or
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