Adweek
JANUARY 3, 2024
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
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Adweek
JANUARY 3, 2024
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.
AdExchanger
JANUARY 3, 2024
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will really dive in. Today, marketing leaders are either implementing (29%) or piloting (7%) generative AI in their organizations, according to Nicole Greene, a VP analyst at Gartner. In the next six to 12 months, however, […] The post Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 3, 2024
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye up lucrative deals to elevate their large language models and capabilities. However, more lawsuits are coming down the pike in 2024, potentially overshadowing the influence of.
AdExchanger
JANUARY 3, 2024
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 3, 2024
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still “plays second fiddle” to direct deals, more advertisers turn to programmatic because it’s a cost-effective way to target and attribute ads without sacrificing scale, said […] The post Programmatic CTV Will Hit Puberty In 2024 appeared first on AdExchanger.
Adweek
JANUARY 3, 2024
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024. Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 11th episode of TechMagic, the show that dives deep into today's tech news and explores.
AdExchanger
JANUARY 3, 2024
Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark corner of the native advertising universe: MFA articles placed in the so-called “chumboxes” that appear in the footers of premium news sites.
Martech
JANUARY 3, 2024
Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., which seems increasingly likely. I recently spoke with a professional colleague who worked in the ad space for years.
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Seth Godin
JANUARY 3, 2024
We need you. But only if you need us. Purple.space is six months old, and there are about a thousand of us now. It was an experiment, now it’s a useful tool. The initiative hat is often ill-fitting. We rush to take it off and get back to doing chores. And that’s why a community of practice is so powerful. When we belong to a group that sees us, respects and is counting on us, the best sort of peer pressure arises.
More About Advertising
JANUARY 3, 2024
While we’re waiting for AI to destroy the world (well some people think it might) it’s oddly reassuring to see an enterprising agency making some money from it (probably quite a lot) in the meantime. Spanish agency Clueless has shown itself anything but by inventing model/influencer Aitana Lopez who’s already followed by 200,000 on Instagram. … The post Building your own influencer is the new business opportunity – Aitana shows the way first appeared on More About Adverti
Martech
JANUARY 3, 2024
Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.
AdExchanger
JANUARY 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […] The post Can Podcast Advertising Find Second Gear?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JANUARY 3, 2024
Starting today (Jan. 4), Google kicks off the trial run of its new Tracking Protection feature, set to eventually clamp down on website access to third-party cookies by default. Initially, this change will touch just a sliver of Chrome users — a mere one percent globally — serving as a glimpse into a third-party, cookieless future for online browsing.
AdExchanger
JANUARY 3, 2024
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning […] The post The Year Ad Tech Went To The Cloud appeared first on AdExchanger.
Digiday
JANUARY 3, 2024
After a year of widely reported challenges, executives in the esports industry are striking a cautiously optimistic tone going into the new year. In spite of the industry’s financial struggles over the past year, competitive gaming is not going anywhere. As long as people enjoy playing video games, they’ll also be interested in watching them played at the highest levels — and esports companies still believe there is money to be made in that white space.
Brid.tv
JANUARY 3, 2024
Following IAB Europe’s updated Transparency and Consent Framework, which took place earlier this year, Google has also updated its consent management platform requirements for publishers who serve ads to users located in the EEU and the UK. Learn more about what these new requirements include, as well as which steps publishers should take to ensure compliance.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JANUARY 3, 2024
Media execs are setting their ad revenue goals for 2024 with an abundance of caution as they wait and see just how much of the ad market’s volatility in 2023 will persist in the new year. Between the unknowns of how CMOs will be executing ad budgets and what a major election year will do to advertisers’ appetites for showing up next to election coverage, 2024 is looking like it’ll be another year that’s too hard to predict.
AdExchanger
JANUARY 3, 2024
Ad planning and activation platform FullThrottle unveiled SafeMatch to make it easier for advertisers to connect outcomes to streaming TV ads. The post Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution appeared first on AdExchanger.
Digiday
JANUARY 3, 2024
Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue to accelerate. Social and influencer agencies anticipate the emergence of more niche social platforms, artificial intelligence experimentation and paid media investments to continue increasing in the new year. It makes sense given the developing industry: The global creator economy is projected to have grown to $127 billion in 2023 and is forecasted to reach $528 billion
Exchange Wire
JANUARY 3, 2024
On today’s ExchangeWire digest: Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit… As we welcome in the New Year, changes are afoot. Last week, Amazon announced it will be introducing ads to [.] The post Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
JANUARY 3, 2024
This is a good time to be a niche publisher. The days of splashy, big-budget launches fueled by venture capital are behind us. Instead, the steady, organic growth is the new favorite, leaving behind the flashy spectacles. After all, nobody wants to be the next Vice. That’s why Mundial’s journey is so intriguing. To keep it brief, the football publisher weathered the pandemic, albeit with some battle scars.
Basis
JANUARY 3, 2024
When you’re online looking for crowdsourced recommendations from passionate people, where and how do you look? With so much product recommendation content out there these days, we can’t be the only ones adding “Reddit” at the end of our searches (à la “best vacuum cleaner reddit”) in search of honest recommendations and reviews. In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+
Digiday
JANUARY 3, 2024
El artista colombiano J Balvin dio un paso adelante en 2024 con el lanzamiento de una nueva colaboración con Nike, las nuevas Jordan Rio 3 inspiradas en su hijo, unas zapatillas deportivas que según reportes de prensa se estima tendrán un valor de alrededor de $250 dólares. “Empecemos el año con pie derecho Río Jordan 3s. Basado en la luz que me da mi hijo( osea en la suela que representa la luz cuando está oscuro ) por eso este año está lleno de LUZ 2024!
VideoWeek
JANUARY 3, 2024
EX.CO, a video technology company, today launched a new vertical video player for mobile and desktop. The product is designed to play video on publishers’ websites, with the aim of monetising their content in mobile environments. The format is based on the popularity of vertical video on social media platforms, such as TikTok and Instagram. It is built to play video with a 10:16 aspect ratio, according to EX.CO, enabling vertical video consumption without the need to rotate the screen.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
JANUARY 3, 2024
This week’s Media Briefing takes a look and the alternative revenue streams that publishers are eyeing in 2024. The other pieces of the revenue pie Publishers’ continued fight to protect IP from generative AI Cheddar News is sold, CNN’s chief digital officer departs and more The other pieces of the revenue pie Media executives are well aware that 2024 will bring anything but clarity when it comes to how advertising revenue will flow.
AdvertiseMint
JANUARY 3, 2024
Would you like to learn about driving website traffic through Facebook? If you run a website for your business, you can boost its growth with a strong social media presence. One powerful technique that can help you achieve this is driving website traffic through Facebook. With billions of Facebook users worldwide, the platform provides a massive platform to drive traffic to your website and engage with potential customers.
Digiday
JANUARY 3, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research.
Playwire
JANUARY 3, 2024
Key Points SEO as the Foundation : Emphasize SEO before monetization to ensure a solid foundation for sustainable online growth. The Perils of Rushed Monetization : Prioritizing ad revenue prematurely by overloading your site with ads can degrade the user experience, resulting in lower Google search rankings and diminished audience trust. User Experience is Key : A positive user experience, fostered by balanced SEO practices, is crucial for maintaining high engagement rates that will not only sa
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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