Adweek
MARCH 25, 2024
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics Opening Ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine carrying all the athletes from over 200 countries. NBCU states this is the first time the Summer Olympic opening.
Ad Rants
MARCH 25, 2024
In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. As businesses vie for attention in this dynamic metropolis, harnessing the power of SEO services in New York becomes important. In this article, we'll explore the essential role of a New York SEO company in propelling your brand to the top results, steering clear of detours, and reaching your online destination efficiently.
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Adweek
MARCH 25, 2024
On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos. With excitement like that on offer, how many visitors notice the billboards? Hard to say, but the.
Martech
MARCH 25, 2024
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 25, 2024
It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work. The agency has launched "Get Comfortable," a bold new campaign for the U.K's largest toilet roll manufacturer that wants to encourage.
Ad Rants
MARCH 25, 2024
Over a website, you may occasionally come across an intriguing page that calls to you. You navigate across it by scrolling. Suddenly, a link to carry on engaging with that particular page appears. This is the page that lands here. This amazing website feature is often created by advertisers to accomplish a particular objective. They design it so that it attracts consumer interest.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
MARCH 25, 2024
Common pitfalls in data privacy include lack of consent, inadequate data protection measures, over-reliance on automated systems, and neglecting transparency. These issues can lead to breaches of trust, legal penalties, and damage to a brand’s reputation. How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes.
Adweek
MARCH 25, 2024
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega.
Seth Godin
MARCH 25, 2024
The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen. And action is the result of tension, status or affiliation, and these are based on trust. There are many ways to build that trust, and an instruction manual, a powerpoint deck and a set of bullets aren’t the only ones.
Adweek
MARCH 25, 2024
As the world continues to feel the financial pressures of high interest rates, IAG Loyalty (IAGL), which owns the global loyalty currency Avios, highlights its commitment to supporting customer savings with its first above-the-line campaign in 11 years. "Everyday," by Uncommon Creative Studio, features the unique sight of 35 e-foil surfers from around the world.
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Martech
MARCH 25, 2024
As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing ecosystem. CMOs consistently name this one of the biggest barriers to smooth marketing operations and achieving desired results. However, the solution isn’t just better communication or coordination between isolated teams and roles.
Adweek
MARCH 25, 2024
Manoj Bhargava, the billionaire founder of 5-Hour Energy, has only one piece of furniture in his office: a five-shelf bookcase cluttered with rival energy drink brands, many of which no longer exist, a reminder of the competitors he has bested and a testament to his single-minded pursuit of commercial dominance. A copy of Sports Illustrated.
Martech
MARCH 25, 2024
In September 2023, the E.U. designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The deadline for compliance passed earlier this month and Alphabet, Apple and Meta have been identified as subjects of the first probes for non-compliance. Asked about the speed with which the E.U. is acting, commissioner for internal market Thierry Breton said: “The law is the law.
Adweek
MARCH 25, 2024
CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MARCH 25, 2024
After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is a spellbinding film showing people gliding serenely above the water on e-foils as they go about their everyday business. The dreamy ride sends the simple message that booking fights isn’t the only way to rack … The post Uncommon walks on water in new ‘Everyday’ film for Avios first appeared on More About Advertising.
Adweek
MARCH 25, 2024
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women's college basketball, a sport historically eclipsed by its men's counterpart.
AdExchanger
MARCH 25, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and The Trade Desk’s DSPs, Digiday reports. With […] The post Can’t Everyone Love The Amazon DSP Already?
Martech
MARCH 25, 2024
Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day S
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 25, 2024
VCCP has won the Hovis account and will bring the brand back onto TV in a £2 million campaign later this week. The work will retain the familiar “As good today as it’s always been” strapline and will include a voiceover from Salford-born Christopher Eccleston, the former Dr Who actor who recently co-starred with Jodie … The post Hovis returns to TV with new agencies VCCP and Medialab first appeared on More About Advertising.
Digiday
MARCH 25, 2024
Marc Pritchard, the marketer with the keys to Procter & Gamble’s $8 billion ad budget in the U.S., is calling for more transparency from digital platforms. You know what that means — it’s that special time of year when marketers dust off their soapboxes and preach about the virtues of honesty and clarity in advertising. No sooner had Pritchard, P&G’s chief brand officer, dropped those remarks at the Association of National Advertisers’ Media Conference last week,
AdExchanger
MARCH 25, 2024
Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit with the New York State Supreme Court on March 11 against native ad platform Outbrain. The suit claims traffic Nubai […] The post Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots appeared first on AdExchanger.
Digiday
MARCH 25, 2024
As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult , with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having to do more with less , with every dollar working harder — and some are even expected to exceed these higher expectations of the job despite being frac
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
MARCH 25, 2024
Artificial intelligence is transforming the world of social media advertising—and fast. But when it comes to a channel where backlash can be particularly swift and unforgiving, just how fast should brands adopt these new technologies? Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise.
Digiday
MARCH 25, 2024
Google AdMob is officially serving in-game ads, showing the ongoing growth and mainstream acceptance of the format. But while this might be good news for in-game ads as a concept, it’s not necessarily a cause for celebration for the companies already operating in the space. AdMob announced its expansion into in-game ads via a blog post on March 12. Like other in-game ad companies, AdMob’s offerings are immersive, taking the form of traditional digital banner ads overlaid on in-game objects such
Martech
MARCH 25, 2024
There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.
Digiday
MARCH 25, 2024
B2B marketers are adding influencer marketing to the toolbox. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer marketing shops say they are seeing notable increases in request for proposals and interest from B2B marketers over the last year. Often the B2B marketers are seeking support to from influencer agencies to help find influencers or potential influencers within their B2B niche — everything from auto tech
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 25, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [.] The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0 appeared first on ExchangeWire.com.
Digiday
MARCH 25, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. A pesar de la creciente atención prestada en los últimos años a las desigualdades en la financiación, la mayor parte de esos fondos siguen llegando a marcas con al menos un fundador hombre o anglosajón. Según datos recopilados en enero por Crunchbase, en 2023 los fundadores afroamericanos recaudaron menos de la mitad del total de los fondos de riesgo emitidos en Estados Unidos, lo que supone u
VideoWeek
MARCH 25, 2024
Connected TV is set to amass $20 billion in US ad revenues this year, according to the latest forecast from Brian Wieser, principal of consultancy Madison and Wall. The economist projects 18 percent growth for CTV in 2024, and the same rate of growth during the first quarter. Wieser defines CTV as digital extensions of traditional media and other professionally produced content which is primarily viewed in the living room, as opposed to on a phone or PC.
Digiday
MARCH 25, 2024
La comunidad hispana representa una cuarta parte de la población en Estados Unidos, por eso es imperativo que las empresas de productos de consumo reconozcan la evolución de los demográficos y tomen cartas en el asunto desde ya. Según un informe reciente de la firma Claritas los hispanos representan el 22,6% y el 25,65% de la Generación Z y Millenials respectivamente, siendo el segundo grupo más numeroso en estos dos segmentos.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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