Adweek
OCTOBER 10, 2024
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon's ad businesses. PayPal is pitching aggregated transaction.
Ad Rants
OCTOBER 10, 2024
Modern consumers are digitally literate, savvy shoppers who prefer buying online. This sentiment is echoed by The World Advertising Research Center (WARC), which shows that 56% of shoppers prefer buying on the web. A robust website can improve your brand exposure and drive engagement, too. Such engagement is crucial -- three in five Gen-Z shoppers say they prefer surfing the web when looking for a new service or product.
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Adweek
OCTOBER 10, 2024
Hulu wants to immerse audiences into the world of Mexican boxing. La Maquina, starring Gael Garcia Bernal and Diego Luna, premiered on Hulu this week, marking the streaming service's first Spanish language-produced original series. Searchlight Television brought the idea to Hulu, according to Jordan Helman, executive vice president, drama, Hulu Originals and ABC Entertainment.
Ad Rants
OCTOBER 10, 2024
In the ever-evolving world of social media marketing, Instagram Reels has emerged as a powerful tool for brands looking to engage their audience and expand their reach. With its short, engaging video format, Reels offers a unique opportunity to showcase your brand's personality, products, and values. This article explores effective strategies to leverage Instagram Reels to grow your brand, even if you're just starting out or want to enhance your existing presence.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 10, 2024
Talk about luxury upgrades. Former Dawson's Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14 million viewers joined the maiden voyage of ABC's shipboard medical procedural across linear and digital platforms within three days of its Sept. 26 launch--a sizeable passenger.
Martech
OCTOBER 10, 2024
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
OCTOBER 10, 2024
This week on The Stack: Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India Another week passes with Google in the spotlight. The latest to come from the case regarding its search engine monopoly is the DOJ weighing [.] The post Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India appeared first on ExchangeWire.com.
Adweek
OCTOBER 10, 2024
Allen Media-owned station KADN in Lafayette and Acadiana, Louisiana has laid off staff due to "economic challenges." The Fox and NBC affiliate will also drop their morning and noon newscasts. The Advocate said a source told them, "the cuts include the faces of its morning show, Good Day Acadiana -- reporter Al Hebert, co-anchors Alex.
AdExchanger
OCTOBER 10, 2024
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. On Wednesday, publisher advisory firm Prohaska Consulting debuted the ProNews Collective, a private marketplace (PMP) of […] The post News Publishers Are Banding Together To Beat Brand Safety Blocking appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Days out from the inaugural event, Blackweek's organizers already have a long-term vision. "We want this to be the Black Davos," Walter T. Geer III, Blackweek co-founder and VML's chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg.
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AdExchanger
OCTOBER 10, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Missing Link appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced.
AdExchanger
OCTOBER 10, 2024
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism. The post Is The Trade Desk A Hero Or Villain To Independent Ad Tech? appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Several broadcast meteorologists tell Rolling Stone, they're spending more time trying to fight the increasing flow of misinformation whenever there's a major weather event. Some say they are also being threatened while doing it. "People are just so far gone, it's honestly making me lose all faith in humanity," said Washington D.C.-based meteorologist Matthew Cappucci.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 10, 2024
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand. The post It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify.
AdExchanger
OCTOBER 10, 2024
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” The post PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Domino's is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the second flight of its "Emergency Pizza" campaign from agency of record WorkInProgress. Domino's Rewards members who spend $7.99 or more through Jan. 19 will receive an offer in their account for a free medium, two-topping.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PubMatic
OCTOBER 10, 2024
Publishers stand at a pivotal crossroads in today’s political landscape in the face of brand safety concerns and misinformation. With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. After all, with 2024 political ad spending projected to reach $12+ billion , publishers cannot afford to leave political ad dollars on the table.
Adweek
OCTOBER 10, 2024
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams.
Ad Badger
OCTOBER 10, 2024
SUBSCRIBE In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make. Read More Profit Reset on an Aggressive Amazon Brand: A Strategy Shift [The PPC Den Podcast] The post Profit Reset on an Aggressive Amazon Brand: A Strategy Shift [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
OCTOBER 10, 2024
"Empowered" is out, and "inpowered" is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem Etre, which matches girls with women in leadership roles, on "#GirlsAreInpower," a print and digital campaign kicking off Thursday. "#GirlsAreInpower" will be featured in The.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
OCTOBER 10, 2024
Jon Schultz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge. Fresh out of college as a computer science student, Jon Schultz knew that he wanted to be a marketer, and from day one of his 12-year stint at Ford, he did just that.
Adweek
OCTOBER 10, 2024
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality.
AdExchanger
OCTOBER 10, 2024
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed. The post Why The Paramount And Nielsen Spat Matters In TV Measurement Land appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News since 2019 and previously reported on the 2020 and 2022 elections, the COVID-19 pandemic, and nationwide protests around racial injustice. "Blayne Alexander is an.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
OCTOBER 10, 2024
There are now 280 cities being organized. You can find the list and all the details by clicking here. It’s free, and it works better when you become a part of it. Find the others. Connect, inspire and lead. It’s a great excuse to organize some friends and colleagues and have a conversation that can make a difference. The site we’re working with has upgraded the software and it’s easier to use now.
Adweek
OCTOBER 10, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand.
Ad Monsters
OCTOBER 10, 2024
As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. Publishers and advertisers work with treasure troves of data that require working in the weeds. But sometimes, working too deep can give you tunnel vision and cause people to miss the bigger picture.
Adweek
OCTOBER 10, 2024
When teachers at a Los Angeles high school called their on-site lounge "sad," "basic," and "antiquated," they were being charitable. In truth, the room likely hadn't been remodeled since the '80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators. Coffee Mate, via its recently named.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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