Adweek
OCTOBER 10, 2024
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon's ad businesses. PayPal is pitching aggregated transaction.
Martech
OCTOBER 10, 2024
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 10, 2024
Days out from the inaugural event, Blackweek's organizers already have a long-term vision. "We want this to be the Black Davos," Walter T. Geer III, Blackweek co-founder and VML's chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg.
Martech
OCTOBER 10, 2024
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 10, 2024
Hulu wants to immerse audiences into the world of Mexican boxing. La Maquina, starring Gael Garcia Bernal and Diego Luna, premiered on Hulu this week, marking the streaming service's first Spanish language-produced original series. Searchlight Television brought the idea to Hulu, according to Jordan Helman, executive vice president, drama, Hulu Originals and ABC Entertainment.
Ad Rants
OCTOBER 10, 2024
In today's fast-moving digital world, where people are flooded with information, businesses must grab and hold attention. Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
OCTOBER 10, 2024
Modern consumers are digitally literate, savvy shoppers who prefer buying online. This sentiment is echoed by The World Advertising Research Center (WARC), which shows that 56% of shoppers prefer buying on the web. A robust website can improve your brand exposure and drive engagement, too. Such engagement is crucial -- three in five Gen-Z shoppers say they prefer surfing the web when looking for a new service or product.
Adweek
OCTOBER 10, 2024
Today, on the last day of Advertising Week, DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. When it launches, MyFree DirecTV will give viewers direct access to curated FAST channel content and an extensive on-demand library, with additional channels slated to join the MyFree DirecTV.
Ad Rants
OCTOBER 10, 2024
In the ever-evolving world of social media marketing, Instagram Reels has emerged as a powerful tool for brands looking to engage their audience and expand their reach. With its short, engaging video format, Reels offers a unique opportunity to showcase your brand's personality, products, and values. This article explores effective strategies to leverage Instagram Reels to grow your brand, even if you're just starting out or want to enhance your existing presence.
Adweek
OCTOBER 10, 2024
Domino's is fueling gaming sessions and solving beauty emergencies with a novel buy one, get one free offer in the second flight of its "Emergency Pizza" campaign from agency of record WorkInProgress. Domino's Rewards members who spend $7.99 or more through Jan. 19 will receive an offer in their account for a free medium, two-topping.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
OCTOBER 10, 2024
When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? This is something we must work on right now, and tomorrow, and every single day until the meeting happens.
Adweek
OCTOBER 10, 2024
Talk about luxury upgrades. Former Dawson's Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14 million viewers joined the maiden voyage of ABC's shipboard medical procedural across linear and digital platforms within three days of its Sept. 26 launch--a sizeable passenger.
Ad Monsters
OCTOBER 10, 2024
Jon Schultz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge. Fresh out of college as a computer science student, Jon Schultz knew that he wanted to be a marketer, and from day one of his 12-year stint at Ford, he did just that.
Adweek
OCTOBER 10, 2024
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn't want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 10, 2024
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism. The post Is The Trade Desk A Hero Or Villain To Independent Ad Tech? appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Allen Media-owned station KADN in Lafayette and Acadiana, Louisiana has laid off staff due to "economic challenges." The Fox and NBC affiliate will also drop their morning and noon newscasts. The Advocate said a source told them, "the cuts include the faces of its morning show, Good Day Acadiana -- reporter Al Hebert, co-anchors Alex.
Martech
OCTOBER 10, 2024
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.
Adweek
OCTOBER 10, 2024
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 10, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Missing Link appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Several broadcast meteorologists tell Rolling Stone, they're spending more time trying to fight the increasing flow of misinformation whenever there's a major weather event. Some say they are also being threatened while doing it. "People are just so far gone, it's honestly making me lose all faith in humanity," said Washington D.C.-based meteorologist Matthew Cappucci.
AdExchanger
OCTOBER 10, 2024
News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. On Wednesday, publisher advisory firm Prohaska Consulting debuted the ProNews Collective, a private marketplace (PMP) of […] The post News Publishers Are Banding Together To Beat Brand Safety Blocking appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
When teachers at a Los Angeles high school called their on-site lounge "sad," "basic," and "antiquated," they were being charitable. In truth, the room likely hadn't been remodeled since the '80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators. Coffee Mate, via its recently named.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 10, 2024
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand. The post It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
"Empowered" is out, and "inpowered" is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem Etre, which matches girls with women in leadership roles, on "#GirlsAreInpower," a print and digital campaign kicking off Thursday. "#GirlsAreInpower" will be featured in The.
Martech
OCTOBER 10, 2024
It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution.
Adweek
OCTOBER 10, 2024
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
OCTOBER 10, 2024
As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. Publishers and advertisers work with treasure troves of data that require working in the weeds. But sometimes, working too deep can give you tunnel vision and cause people to miss the bigger picture.
Adweek
OCTOBER 10, 2024
Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News since 2019 and previously reported on the 2020 and 2022 elections, the COVID-19 pandemic, and nationwide protests around racial injustice. "Blayne Alexander is an.
AdExchanger
OCTOBER 10, 2024
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed. The post Why The Paramount And Nielsen Spat Matters In TV Measurement Land appeared first on AdExchanger.
Adweek
OCTOBER 10, 2024
Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, Mike Hayes, president of Hearst Television, said Wednesday.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
340 
Let's personalize your content