Adweek
JUNE 25, 2024
To bring in a knowledgeable women's soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women's Soccer League (NWSL) coverage on Saturday nights, and to do so it's teaming up with Ally and RE--INC, a lifestyle brand co-founded.
The Ad Tech Blog
JUNE 25, 2024
Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists.
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Adweek
JUNE 25, 2024
Taking advice from the "Prince of Darkness" could be either the best or worst decision ever--but for a new Liquid Death campaign, Ozzy Osbourne preaches the kind of restraint he was never known for during the heyday of his career. Hyping the brand's latest product, called Death Dust, Osbourne rolls up in a luxury car.
VideoWeek
JUNE 25, 2024
The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments. Dealing with multiple retail media networks becomes resource intensive for the buy-side, while reporting from the sell-side often lacks the transparency that advertisers need to compare sales across the different networks.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 25, 2024
Sweden's weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror from its catalogue to reflect light onto shady areas and maximize time in the sun. The billboard, created by agency.
Seth Godin
JUNE 25, 2024
It’s a pretty simple calculation. How much value per dollar does a freelancer produce for you? What’s the psychic reward for the time you put into your favorite hobby? That machine that takes time and money to set up and run… what does it create when it’s operating? Not everything can or should be evaluated on a return on effort basis, but when we’re comparing two alternatives, it’s a fine place to start.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 25, 2024
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.
Adweek
JUNE 25, 2024
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions International Festival of Creativity. It was the first time a CFO spoke on stage in the event's 70-year history. Rajamannar compared Mehra's appearance at the festival to.
illumin
JUNE 25, 2024
Pride is here once again and so are some amazing ad campaigns. This year’s lineup has everything from classic rainbow imagery to heartfelt messages. If you find the time between events, take a look at this year’s stellar lineup. Pride exists for a reason LGBTQIA+ community members gather and celebrate this time of year for a reason. Pride wasn’t born out of a love to party, it was born out of a need to protest, to be visible, and to build acceptance.
Adweek
JUNE 25, 2024
Rihanna's American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps into this trend with a campaign created in collaboration with the British Deaf Association.
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Martech
JUNE 25, 2024
Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B companies. It’s a popular tactic among SaaS vendors, in particular, especially smaller vendors that lack a sizable advertising budget. Their BDRs and SDRs — or agencies they hire to fill that role — run cold outbound plays using phone calls, email and social media (usually LinkedIn), most often with the goal of booking demos or
Adweek
JUNE 25, 2024
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and Amy Benford, vice president and general manager of integrated marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes.
Martech
JUNE 25, 2024
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14 years. Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity).
Adweek
JUNE 25, 2024
CANNES, France--The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of Young Lions came away with invaluable learnings and advice to the industry about elevating young creatives. The contest sent 10 U.S.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 25, 2024
The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that challenges both these perspectives. Composability, it turns out, isn’t just a buzzword or a strategy — it’s the actual practice of successful companies navigating the complex world of marketing technology.
Adweek
JUNE 25, 2024
Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape.
AdExchanger
JUNE 25, 2024
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices makes choosing or developing a solution difficult. Many vendors in the marketplace offer standalone flooring-as-a-service products. The most widely used flooring tool is likely […] The post Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue appeared first on AdExchanger
Digiday
JUNE 25, 2024
The term “social media” has evolved over the years, as advertisers jumped at a chance to better target audiences, at a low cost, with measurement tools that those who dabbled in linear TV could only dream of having. Marketers moved their budgets accordingly. And the landscape looks different even now — the channels are fragmented, making reach less defined.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
illumin
JUNE 25, 2024
illumin is so grateful to have attended Brand Innovators’ AI for Brand Marketers Summit at Paramount International June 4 through 6, 2024. The three-day event was filled with game-changing discussions about growth and scalability, including insights from o ur very own Seraj Bharwani, who moderated the One Click from Inspiration to Action panel on June 5.
Digiday
JUNE 25, 2024
Following accusations of inappropriate contact with a minor, the downfall of prominent livestreamer Guy “Dr Disrespect” Beahm has rocked the gaming world. Some sponsors and business partners have already cut ties with the embattled creator — and as more evidence of his misconduct comes out of the woodwork, this trickle is poised to become a deluge. Here’s a quick recap of the scandal, in case you live under a gaming rock.
AdExchanger
JUNE 25, 2024
Cannes is where deals get done – and sometimes don’t get done. MediaMath knows this all too well. In Cannes last year, MediaMath was in the midst of furiously attempting to get itself acquired, a final lifeline before having to go out of business. Those negotiations ended up falling apart and MediaMath went bankrupt one week […] The post MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell appeared first on AdExchanger.
Digiday
JUNE 25, 2024
NBCUniversal is gunning to be the top seller of online audiences during this year’s Olympic Games in Paris. While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 25, 2024
HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the role of CEO, which she previously held between 2019, when she co-founded the company, and early 2023 when Wilson took the reins. The post What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen appeared first on AdExchanger.
Exchange Wire
JUNE 25, 2024
MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [.] The post MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis appeared first on ExchangeWire.com.
Digiday
JUNE 25, 2024
01 Introduction Retail media is marketers’ third-most used marketing channel, according to 2024 survey results from Digiday’s CMO Strategies series. That is the same position retail media held among marketing channels in last year’s report. However, retail media did see an increase in adoption from 2023 to 2024. Forty percent of respondents said their company used retail media last year versus 51% of respondents who said the same this year.
Ad Monsters
JUNE 25, 2024
Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth. Generative AI (Gen AI) is revolutionizing digital advertising by enhancing efficiency in media buying and publisher monetization, enabling businesses to achieve unprecedented levels of efficacy and efficiency and optimized operations.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 25, 2024
This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming. Streaming the gap Disney maintains its TV watch time lead Disney’s streaming ad undercut, Netflix’s free foray, Spulu’s product plans and more Streaming the gap Math is hard. But it’s made easier by the fact that it deals in a singular, universal language: numbers.
Basis
JUNE 25, 2024
The question of how to of build and maintain trust between agencies and their clients has been a topic of discussion for decades. Yet the strained alliance between agencies and brands seems to have grown even more tenuous of late, with nearly half of marketers saying their agency’s client relationships are more strained today than they were two years ago.
Digiday
JUNE 25, 2024
The freshly merged Amp agency, a full service operation that’s a fusion of five shops, aims to go after mid-market clients — just like every single holding company and fellow large-sized independent out there. An assemblage of five agencies brought together back in March — the original and oldest at 30 Amp Agency, the similarly aged Midwest creative shop Upshot, Genome, and SmallTalk, both of which specialize in UX and UI work, and Hatch — the merged Amp is owned by Advantage Solutions, which ge
More About Advertising
JUNE 25, 2024
Cannes Lions Takeaways Léoda Esteve Managing Director of Marcel My key takeaway is that the competition is harder than ever, but the consequence of that is that great ideas are thriving around the world, and that is excellent news for our industry. From the winners this year it seems as if some categories are becoming … The post Cannes takeaways: multiple Grand Prix winner Marcel, Iconic, Jung von Matt, We Are Pi, Amplify first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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