Adweek
MAY 29, 2023
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta's Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only.
AdExchanger
MAY 29, 2023
There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana to the $1.3 billion GDPR fine against Meta in Europe The post If ChatGPT Had Written This Article, The Prompt Would Have Been: ‘Write Me A Story About All The Recent Privacy News (Because I Need A Nap)’ appeared first on AdExchanger.
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Seth Godin
MAY 29, 2023
You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is what everyone wants. It’s hard to believe that there is only one appropriate standard for value, observance, speed or performance. The easiest way for us to help you is to not waste time arguing about whether you’ve uncovered a natural law that we’ve been ignoring and instead, let’s simply find out what you want.
AdExchanger
MAY 29, 2023
The key to developing a marketing strategy that spans multiple products and stakeholders is to not only identify technical interdependencies of different product teams (or even subsidiaries), but also the The post Effective Product Marketing Considers Multiple Stakeholders appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
YieldBird
MAY 29, 2023
Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Source: Statista With such significant investments, there’s no surprise that digital publishers are willing to manage their programmatic inventory on a high level, so they go to ready-to-use solution providers or try it in
AdExchanger
MAY 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust The post Big Tech’s Cost-Cutting Slashes AI Ethics, Trust And Safety; Will Netflix’s Anti-Password Sharing Work? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Basis
MAY 29, 2023
If it seems like everyone around you has been feeling the adventure itch lately, they’re in good company: More than 90% of Americans are planning to travel this year, with nearly one in three intending to venture abroad. After the total number of trips taken by US travelers decreased by 33% in 2020 , that number has steadily increased and is forecast to continue to grow in the coming years.
More About Advertising
MAY 29, 2023
WACL is making a big splash for its 100th anniversary. First there was the Mad Women documentary on Channel 4, and now there’s an ad campaign, supported by Unilever’s Dove and running on ITV, Sky and Channel 4 as well as online and in print. Seen through the eyes of young girls watching ads, the. The post The power of positive representation: WACL’s first TV ad lives in a hopeful future first appeared on More About Advertising.
Digiday
MAY 29, 2023
Often, the critique of a brand in-housing its creative and marketing efforts is that creating campaigns for a single business can lead to monotony and stale work. But for Airbnb, its in-house agency is what makes the brand’s work worthwhile. At least that’s the case according to Hiroki Asai, global head of marketing at Airbnb. Airbnb’s in-house team, which released a new brand campaign earlier this month handles the marketing strategy, creative, design and research.
More About Advertising
MAY 29, 2023
Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a coup for WPP to sign a deal with tech’s latest big thing to build a generative AI-enabled content engine for digital ads. The two say they are “developing a content engine that harnesses Nvidia Omniverse. The post WPP signs groundbreaking Omniverse deal with AI giant Nvidia first appeared on More About Advertising.
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Rob Campbell
MAY 29, 2023
While it may not mean much to you other than being an old photo of a street, it’s the sign that says ‘Raleigh’ that means so much to me. You see when you’re a kid, you look for a sign that where you’re from has value. Something that lets you feel like you’re in a special place. That you have a shot at something, even if it’s by osmosis of geography.
Digiday
MAY 29, 2023
As America’s workforce has returned to the office , so has office equipment company Xerox returned to advertising. Earlier this month, the century-old technology brand launched a new brand campaign and a media mix revamp to better target the millennial and Gen Z work force. Investment-wise, it’s Xerox’s largest ad effort in the last five years, testing into channels that are new to the brand, like digital and streaming video, and TikTok and revisiting dormant ad channels, like out-of-home ads in
YieldBird
MAY 29, 2023
Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Source: Statista With such significant investments, there’s no surprise that digital publishers are willing to manage their programmatic inventory on a high level, so they go to ready-to-use solution providers or try it in
Digiday
MAY 29, 2023
CMOs don’t have the best reputation in the boardroom. Bose’s top marketer seems to have bucked the trend. Maybe it’s because there was a clear need for one back in 2021 when the role was created for the first time in the brand’s 60-year history. Or perhaps, it’s because Bose’s CEO Lila Snyder, pushed for it a year into her tenure. Then again, it could be due to the fact that Bose’s brand headphones had become diluted in what is now a very congested headphone market.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
MAY 29, 2023
Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? This guide is for you. International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages.
Digiday
MAY 29, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Content creator, chef and soon-to-be restaurateur Tue Nguyen (who goes by @TwayDaBae on her social media accounts) started working with BuzzFeed as the host of its Tasty show, “Making it Big,” in 2022. After filming two seasons of the show, and recording monthly videos for the cooking brand’s channels as part of her role within the BuzzFeed Creator Network , Nguyen is now developing a new show with Tasty that will bette
Single Grain
MAY 29, 2023
If you’re struggling to boost organic traffic for your SaaS website, you’re not alone. The fierce competition in the SaaS industry can make it challenging to stand out and attract the right audience. But fear not, we have gathered tried-and-tested strategies on how to increase website traffic for SaaS companies to help you gain a competitive edge, drive sustainable traffic and, ultimately, increase your customer base.
Digiday
MAY 29, 2023
The month of June — and Pride marketing dollars to mark the occasion — will soon flow. For marketers in recent years, that’s often meant rolling out various Pride campaigns with LGBTQIA+influencers and creating Pride merch. This year, however, Pride arrives amid a more fraught and politicized marketing environment as the backlash to advertising deemed “woke” continues.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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