Martech
JULY 24, 2024
Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.
Adweek
JULY 24, 2024
Over the last three months, The New York Times has been using generative artificial intelligence (AI) to align a brand's campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it's seeing promising campaign results. The gen AI-powered ad tool, called BrandMatch, uses large language models (LLMs) to decode an advertiser's.
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Martech
JULY 24, 2024
Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal , giving women athletes a bigger stage than ever before. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?
Adweek
JULY 24, 2024
For the first time, Olympics fans will experience an hour of the Opening Ceremony without commercials. Today, NBCUniversal announced that its live coverage of the Opening Ceremony for the Olympic Games Paris 2024, which kicks off Friday, July 26, on NBC and Peacock, will include an uninterrupted hour beginning at 1:30 p.m. ET. The commercial-free.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 24, 2024
You’ve spent a lot of money on different martech tools. They’re all great in their own way and save you time. But something’s missing. Why can’t you get all your data in one place? This is a common problem with modern marketing tools. Each platform creates and holds its own data, leaving you with an archipelago of data islands. It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place.
Adweek
JULY 24, 2024
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had been sheathed. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 24, 2024
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world--namely two superstar owners and. the gift of speech? The talking equine's name is Ricallen, a portmanteau of his passionate backers--Josh Allen, quarterback for the.
Martech
JULY 24, 2024
Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.
Adweek
JULY 24, 2024
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home of the "Oh F**k! Meter," created by its married founders, master of horror John Carpenter and producer Sandy King. "When my managing editor and I are thinking about selecting a comic, I always give the.
Seth Godin
JULY 24, 2024
Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike is so difficult. When we’re not good at it, it’s obvious to everyone.
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Adweek
JULY 24, 2024
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase. Scan & Go is a feature in the Sam's Club app that lets shoppers scan items and pay for.
Exchange Wire
JULY 24, 2024
First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.
Adweek
JULY 24, 2024
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer, WBD fired back with a statement of its own from TNT Sports. "We have matched the Amazon offer, as we have a contractual right to do, and do not believe the NBA can reject it,".
AdExchanger
JULY 24, 2024
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. The post Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
JULY 24, 2024
The American Privacy Rights Act (APRA) could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their ability to effectively target and personalize ads. The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different.
AdExchanger
JULY 24, 2024
What does programmatic media have in common with toilet paper? A lot more than you might think. Consider the question of incentives, says Sherine Ebadi, managing director of forensic investigations at Kroll, on this week’s episode of AdExchanger Talks. Kroll was one of the ANA’s research partners for its programmatic transparency report, released last year, […] The post Three-Ply Vs.
More About Advertising
JULY 24, 2024
Here’s something to bring a wry smile to the anguished features of the CFO as he (or she) wades disbelievingly through the expenses claims for Cannes. British-based business intelligence and events giant Informa is paying a heady £1.2bn for Cannes Lions owner Ascential. Ascential, originally spun out of UK publisher EMAP, last year offloaded digital … The post Informa buys Cannes Lions owner Ascential for £1.2bn first appeared on More About Advertising.
Exchange Wire
JULY 24, 2024
After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [.] The post Cookie Deprecation is Dead: What Should the Industry Do Now? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 24, 2024
Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […] The post To Up-Level 2024 Holiday Campaigns, Take A Phygit
Ad Badger
JULY 24, 2024
Amazon is the leading eCommerce marketplace in America. With over 353 million products listed for sale on the marketplace, how. Read More How to Send Google Ads Traffic to Your Amazon Listing The post How to Send Google Ads Traffic to Your Amazon Listing appeared first on Ad Badger.
Exchange Wire
JULY 24, 2024
On today’s news digest: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action BBC Commercial, the arm of the broadcaster which generates revenue, has revealed a dip in sales and earnings for the past financial year. [.] The post BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action appeared first on ExchangeWire.com.
AdExchanger
JULY 24, 2024
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search. The post Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 24, 2024
The Brandtech Group is creating an influencer marketing residency program to continue expanding its generative AI projects. This comes as Brandtech continues to acquire and invest in various companies to expand its business in content, AI and influencer marketing. Brandtech acquired digital media agency Jellyfish last year and Acorn Intelligence in 2022.
AdExchanger
JULY 24, 2024
When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines. And then Google surprised us with its latest announcement: Cookies are […] The post How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome appeared first on AdExchanger.
Digiday
JULY 24, 2024
At this year’s Olympic Games, one advertiser is pushing brand sponsorships into previously unclaimed territory: The human heart. Figs, a U.S. apparel brand that provides scrubs to medical personnel, will be the first brand sponsor of a heart-rate monitor, which will be strapped to the parents of select athletes as they watch from the sidelines and and whose data will be shown live on NBC and Peacock.
More About Advertising
JULY 24, 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. This rise was ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024. … The post UK adspend hits record £9.2bn in Q1 2024 first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 24, 2024
As ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will help them win over candidates’ wallets up and down the 2024 ballot. The latest updates come from Nexxen, an ad tech firm, which today is debuting new tools for political advertising that let campaigns geo-target voters by political districts and provide ways to optimize campaign end times within their flight schedule.
Exchange Wire
JULY 24, 2024
Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever. Taboola for Audience [.] The post Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers appeared first on ExchangeWire.com.
Digiday
JULY 24, 2024
Back in the sandbox Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth the effort. But Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
VideoWeek
JULY 24, 2024
Informa, a British publishing and events group, has agreed to buy Ascential, owner of the Cannes Lions festival, for £1.16 billion. The Cannes Lions will become part of a new Informa Festivals business, with plans to expand the Ascential brands into fast-growing markets, including Africa and the Middle East. The London-based group already owns a range of interntaional business events, including the Fort Lauderdale International Boat Show and World of Concrete, as well as analysis firm Omdia.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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