Adweek
JULY 24, 2024
Over the last three months, The New York Times has been using generative artificial intelligence (AI) to align a brand's campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it's seeing promising campaign results. The gen AI-powered ad tool, called BrandMatch, uses large language models (LLMs) to decode an advertiser's.
Martech
JULY 24, 2024
Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.
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Adweek
JULY 24, 2024
For the first time, Olympics fans will experience an hour of the Opening Ceremony without commercials. Today, NBCUniversal announced that its live coverage of the Opening Ceremony for the Olympic Games Paris 2024, which kicks off Friday, July 26, on NBC and Peacock, will include an uninterrupted hour beginning at 1:30 p.m. ET. The commercial-free.
Exchange Wire
JULY 24, 2024
First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 24, 2024
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home of the "Oh F**k! Meter," created by its married founders, master of horror John Carpenter and producer Sandy King. "When my managing editor and I are thinking about selecting a comic, I always give the.
More About Advertising
JULY 24, 2024
Here’s something to bring a wry smile to the anguished features of the CFO as he (or she) wades disbelievingly through the expenses claims for Cannes. British-based business intelligence and events giant Informa is paying a heady £1.2bn for Cannes Lions owner Ascential. Ascential, originally spun out of UK publisher EMAP, last year offloaded digital … The post Informa buys Cannes Lions owner Ascential for £1.2bn first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 24, 2024
Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance.
Adweek
JULY 24, 2024
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer, WBD fired back with a statement of its own from TNT Sports. "We have matched the Amazon offer, as we have a contractual right to do, and do not believe the NBA can reject it,".
Exchange Wire
JULY 24, 2024
After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [.] The post Cookie Deprecation is Dead: What Should the Industry Do Now? appeared first on ExchangeWire.com.
Adweek
JULY 24, 2024
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world--namely two superstar owners and. the gift of speech? The talking equine's name is Ricallen, a portmanteau of his passionate backers--Josh Allen, quarterback for the.
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Seth Godin
JULY 24, 2024
Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike is so difficult. When we’re not good at it, it’s obvious to everyone.
Adweek
JULY 24, 2024
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase. Scan & Go is a feature in the Sam's Club app that lets shoppers scan items and pay for.
AdExchanger
JULY 24, 2024
What does programmatic media have in common with toilet paper? A lot more than you might think. Consider the question of incentives, says Sherine Ebadi, managing director of forensic investigations at Kroll, on this week’s episode of AdExchanger Talks. Kroll was one of the ANA’s research partners for its programmatic transparency report, released last year, […] The post Three-Ply Vs.
Exchange Wire
JULY 24, 2024
On today’s news digest: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action BBC Commercial, the arm of the broadcaster which generates revenue, has revealed a dip in sales and earnings for the past financial year. [.] The post BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 24, 2024
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. The post Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up appeared first on AdExchanger.
Martech
JULY 24, 2024
Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.
Ad Monsters
JULY 24, 2024
The American Privacy Rights Act (APRA) could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their ability to effectively target and personalize ads. The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different.
Ad Badger
JULY 24, 2024
Amazon is the leading eCommerce marketplace in America. With over 353 million products listed for sale on the marketplace, how. Read More How to Send Google Ads Traffic to Your Amazon Listing The post How to Send Google Ads Traffic to Your Amazon Listing appeared first on Ad Badger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 24, 2024
Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […] The post To Up-Level 2024 Holiday Campaigns, Take A Phygit
More About Advertising
JULY 24, 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. This rise was ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024. … The post UK adspend hits record £9.2bn in Q1 2024 first appeared on More About Advertising.
AdExchanger
JULY 24, 2024
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search. The post Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous appeared first on AdExchanger.
Exchange Wire
JULY 24, 2024
Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever. Taboola for Audience [.] The post Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 24, 2024
When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines. And then Google surprised us with its latest announcement: Cookies are […] The post How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome appeared first on AdExchanger.
VideoWeek
JULY 24, 2024
Informa, a British publishing and events group, has agreed to buy Ascential, owner of the Cannes Lions festival, for £1.16 billion. The Cannes Lions will become part of a new Informa Festivals business, with plans to expand the Ascential brands into fast-growing markets, including Africa and the Middle East. The London-based group already owns a range of interntaional business events, including the Fort Lauderdale International Boat Show and World of Concrete, as well as analysis firm Omdia.
Digiday
JULY 24, 2024
The Brandtech Group is creating an influencer marketing residency program to continue expanding its generative AI projects. This comes as Brandtech continues to acquire and invest in various companies to expand its business in content, AI and influencer marketing. Brandtech acquired digital media agency Jellyfish last year and Acorn Intelligence in 2022.
More About Advertising
JULY 24, 2024
Ocean Outdoor is supporting Team GB at the Paris Olympics with nine “fan experiences” in major locations throughout the UK. The Team GB fan zones managed by Ocean Labs are located at Battersea Power Station, Westfield Square, Westfield London and Mayfair’s Grosvenor Square in London; Spinningfields in Manchester; St James Quarter, Edinburgh; Bullring & Central … The post Ocean gets into the Olympics spirit with fan zones and nationwide coverage first appeared on More About
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 24, 2024
Back in the sandbox Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth the effort. But Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
More About Advertising
JULY 24, 2024
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business models. While unbundling originally made sense on paper, the divisions grew and the hold-cos have since had to work hard to convince clients they are truly ‘joined up.’ Regardless of such assurances, the reality is … The post Dan Moseley: can’t we just be friends?
Digiday
JULY 24, 2024
At this year’s Olympic Games, one advertiser is pushing brand sponsorships into previously unclaimed territory: The human heart. Figs, a U.S. apparel brand that provides scrubs to medical personnel, will be the first brand sponsor of a heart-rate monitor, which will be strapped to the parents of select athletes as they watch from the sidelines and and whose data will be shown live on NBC and Peacock.
More About Advertising
JULY 24, 2024
Much debate over Nike’s ‘Winning isn’t for everyone’ Olympics effort from Wieden+Kennedy, asking the question “Am I a bad person?” if I want to to win at (pretty much) any cost. Featuring some of the serried ranks of Nikettes, presumably happy to be depicted as a rather one-dimensional so-and-so. The mighty Nike, of course, is … The post Is Nike running out of road?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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