Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Adweek
JULY 24, 2024
Over the last three months, The New York Times has been using generative artificial intelligence (AI) to align a brand's campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it's seeing promising campaign results. The gen AI-powered ad tool, called BrandMatch, uses large language models (LLMs) to decode an advertiser's.
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