Adweek
NOVEMBER 27, 2023
Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was "giving up smoke." "Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers. But, plot twist: the post was later revealed to be part of.
AdExchanger
NOVEMBER 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org that wants to address the current woes of TV advertising: Go Addressable. The industry initiative that TV and broadband distributors pushed is now a nonprofit organization, NextTV reports. Paramount is the first programmer to join […] The post A New Industry Trade Org Is Born; Google Versus Publishers appeared first on AdExchanger.
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Adweek
NOVEMBER 27, 2023
Elves certainly don't belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad.
Seth Godin
NOVEMBER 27, 2023
If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the other hand, if you’re looking for buy-in and commitment so you can get through the hard part, do it last. People are terrible at ignoring sunk costs, and the early wins and identity shifts that come from the easy successes at the beginning will give you momentum as you go.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 27, 2023
Chad "Ochocinco" Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As an ex-player, he's still plenty raucous, shouting his opinions over social media whether you like them or not. Now, Johnson is being.
Martech
NOVEMBER 27, 2023
Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 27, 2023
If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.
Adweek
NOVEMBER 27, 2023
The social publisher The News Movement is on pace to generate a seven-figure revenue after launching in the U.S. a year ago, according to cofounder and president Ramin Beheshti. While other media companies have increasingly sought to cultivate direct relationships with their readers, The News Movement has moved in the opposite direction, building its business.
Martech
NOVEMBER 27, 2023
Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have no control over. It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Earlier this year the Miami Heat had to do the same when naming-rights owner FTX filed for bankruptcy.
Adweek
NOVEMBER 27, 2023
Marketers have a critical role to play in shifting demand toward greener products--so the thinking goes. But it's becoming apparent that higher-carbon status quo (cow's milk) isn't willing to give up market share to plant-based alternatives without a fight. Compounding that, legacy products like cow's milk often have deeper pockets and a more well-established lobbying.
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Martech
NOVEMBER 27, 2023
HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., connecting contacts to contacts or companies to companies).
Adweek
NOVEMBER 27, 2023
Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where JUV Consulting comes in. JUV was founded in 2016 by three close friends, and has since.
Digiday
NOVEMBER 27, 2023
Since cupcake company Baked by Melissa’s early days, co-founder and CEO Melissa Ben-Ishay has been the muscle behind its social media presence, posting regularly to Instagram and Facebook. Like many others, Ben-Ishay set her sights on TikTok in 2020 during pandemic lockdown, posting cupcake decoration videos, behind-the-scenes clips from the bakery where her brand’s signature bite-sized cupcakes are produced and other product videos.
Adweek
NOVEMBER 27, 2023
The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
NOVEMBER 27, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Between the Department of Justice’s antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its Chrome browser, there is a lot on the technology megacorp’s plate. But Dan Taylor, the company’s vp of global advertising, is confident that nothing will change the timeline that Google has set for cookie depreciation: “Cookies will be phased out completely from Chrome at the end of 202
Adweek
NOVEMBER 27, 2023
In this week's episode, Cathy Hackl and guest host Lee Kebler talk about the changes at OpenAI, Roblox's latest virtual fashion report, what spatial computing is and how a TikTok makeup trend might be just a fad or could be the future. Over the weekend, Sam Altman was fired from OpenAI, and a lot of.
Digiday
NOVEMBER 27, 2023
Email click-through rates would seem to be a simple metric for email service providers to calculate to help publishers and advertisers determine newsletter performance: Of the number of emails sent, what percentage of recipients clicked a link in the email. But no. Instead, some email newsletter platforms report click-through rates (CTR) as click-to-open rates (CTOR), which are measured against the number of emails opened.
Marketing Tech News
NOVEMBER 27, 2023
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 27, 2023
Faux out-of-home advertising made headlines this year as major marketers like L’Oreal-owned Maybelline as well as fashion brand Jacquemus, among others, worked with artists to create surreal out-of-home marketing that would stand out in real life and virally on social media. It’s likely just the beginning, according to agency execs, who say that while it’s taken longer than expected to mix elements of out-of-home with digital art, the attention this year has marketers much more attuned to these
VideoWeek
NOVEMBER 27, 2023
AI has a range of use cases on the creative side of advertising says Amy China Wire, Vice President at Teads Studios UK. AI tools can help advertisers better understand what makes creative effective, driving optimisation. And it can also be used to take the friction out of making lower-funnel creative, allowing advertisers to focus more on mid and upper-funnel work.
Digiday
NOVEMBER 27, 2023
Esports organizations have spent years trying to evolve away from endemic brand partners in favor of blue-chip, non-endemic sponsors. But as sponsorships in the space grow fewer and farther between, endemics are becoming more attractive partners for esports teams large and small — and brands are taking advantage. As they jockeyed for brand partnerships during the rise of competitive gaming, many esports organizations looked down their noses at partnerships with gaming-endemic brands, instead set
Rob Campbell
NOVEMBER 27, 2023
We’ve all seen those signs where countries that don’t speak English, try to translate things into English with tragic – and sometimes hilarious – consequences. Then there’s those signs in English speaking nations, where they’ve chosen words and/or symbols that massively undermine what they’re trying to say or represent.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
NOVEMBER 27, 2023
Manny Puentes, general manager, advertising, Genius Sports With more than 100 million annual viewers, the Super Bowl has long been the marquee advertising event of the year. The upcoming 2024 event has outpaced expectations, with Paramount reporting that its inventory has already sold out. This sold-out inventory is the latest evidence of how essential a sports audience advertising strategy has become for brands.
Ad Monsters
NOVEMBER 27, 2023
Effective communication is crucial in the world of podcast advertising. The IAB released the buyer-seller checklist to help publishers and advertisers manage change. It’s a great way to make sure both parties understand each side’s needs and capabilities. When the Interactive Advertising Bureau released new insights from this year’s Podcast Ad Revenue Report , there were many important takeaways, but one data point stood head and shoulders above the rest.
Digiday
NOVEMBER 27, 2023
Jarred Wilichinsky , senior vice president, ad operations, Paramount The days of running a videotape down the hall to air an ad for Reebok Pumps or Crystal Pepsi are long gone. The analog simplicity of one linear platform has evolved into the digital complexity of multiple video environments. And in a fragmented media universe, it’s the media company team’s job to provide the best ad experience — for audiences and brands.
Playwire
NOVEMBER 27, 2023
Key Points End of an Era : Third-party cookies, once a cornerstone of digital advertising, are being phased out, marking a significant shift in the industry akin to the transition from hard currency to digital transactions. Test Phase : Google’s plan to begin deprecating cookies for 1% of Chrome users in Q1 2024 serves as a crucial test phase, offering insights into the impact and adaptations needed for a cookie-less digital landscape.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 27, 2023
The Children’s Place, la popular marca de ropa infantil, está revisando su estrategia de marketing para depender menos de los anuncios en los escaparates de las tiendas y destinar esos dólares a invertir más en marketing digital, impulsando así el conocimiento de la marca. Para ello, la empresa con sede en Nueva Jersey se está asociando con algunos de los nombres más importantes de Hollywood, como Snoop Dogg y la mismísima heroína de las fiestas Mariah Carey.
MNTN
NOVEMBER 27, 2023
A majority of brands are looking to move (or actively moving) at least some of their digital marketing efforts in-house. Because of this drastic shift, agencies around the globe are looking for ways to stand out and drive higher value for their clients. With the performance capabilities of Connected TV , agencies can drive clear results and fight back against these changes.
Digiday
NOVEMBER 27, 2023
Los creadores de “Bluey” esperan utilizar un nuevo videojuego para llevar el popular dibujo animado infantil a un público más amplio. El 15 de noviembre salió a la venta “Bluey: The Videogame”, el primer gran videojuego para consola basado en el popular programa de televisión australiano. En lugar de limitarse a adaptar “Bluey” a un nuevo medio, los creadores del juego esperan utilizarlo como canal de marketing para expandir aún más el imperio “BlueyR
illumin
NOVEMBER 27, 2023
Black Friday is the biggest retail event of the year. The revenue brought in by this post-Thanksgiving shopping spree is critical for both the advertising industry and the retail sector. During the 1980s, Black Friday really began to take off and since then it has continued to experience year-over-year growth. With the rise of e-commerce, sales continued to evolve and Cyber Monday was born, becoming almost equally as significant a sales day for some retailers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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