Adweek
SEPTEMBER 16, 2024
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes standoff between the social media giant and the U.S. government over national security and data privacy concerns. On Monday, the U.S. and TikTok.
Martech
SEPTEMBER 16, 2024
According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way.
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Adweek
SEPTEMBER 16, 2024
At the end of the first week of US v. Google, the Department of Justice presented evidence that the company's rationale behind controversial topics, like how much to collect in fees and how much publishers can charge to sell ads, was different from what it told the public. The DOJ has been building its case.
Martech
SEPTEMBER 16, 2024
Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 16, 2024
Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached 6.87 million average viewers, up 54% from the.
Martech
SEPTEMBER 16, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 16, 2024
The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned. For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not a relationship to be nurtured and a person to be helped.
Adweek
SEPTEMBER 16, 2024
When planning a trip, many people start by quickly searching online and on social media for the best restaurants and other must-see activities. Expedia wants you to skip that search and go straight to its mobile app. Today, Expedia is launching a feature in its iOS app called Travel Shops. Travel Shops is a place.
Ad Monsters
SEPTEMBER 16, 2024
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. However, in many conversations with publisher adops professionals, they confide in me that while they want to utilize the data treasure stored in the DTF, they’re just not exactly sure what
Adweek
SEPTEMBER 16, 2024
To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand's iced tea in 18 seconds or less. No road test required. For its latest fan-centric program, Liquid Death will be giving.
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More About Advertising
SEPTEMBER 16, 2024
Despite the high profile missteps of brands including Pepsi Max and Bud Light, new research claims to find real evidence that more inclusive ad campaigns have a positive impact on profits, sales and brand value. The UN Women’s Unstereotype Alliance says that inclusive campaigns boost short-term sales by 3.5% and long-term sales by as much … The post Go woke – don’t go broke.
Adweek
SEPTEMBER 16, 2024
In certain circles, behavior that could be called "weird" or "obsessive" might get the side-eye. But not in Las Vegas, a little slice of nonjudgmental heaven and a magnet for adventurous folks of all stripes--especially superfans looking to let their freak flags fly. That's the take-away from a new campaign for the Las Vegas Convention.
AdExchanger
SEPTEMBER 16, 2024
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example, […] The post DOJ vs.
Adweek
SEPTEMBER 16, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. New York City in 2013. That's when I first realized the profound influence that Latine beauty could have on the industry. After relocating to spearhead Hispanic media strategy.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 16, 2024
Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […] The post To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics appeared first on AdExchanger
Adweek
SEPTEMBER 16, 2024
Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem absolutely American. Major League Baseball announced recently that it will place ads on its batting helmets for the first time ever this postseason, and they'll feature the name and ostrich logo of the league's new.
AdExchanger
SEPTEMBER 16, 2024
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple. The post How Buyers Are Managing Measurement Sans Standardization appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2024
Apple enlisted Emmy- and Golden Globe-nominated actress Bella Ramsey in a trio of ads that position its new artificial intelligence (AI) tools as a way to avoid awkward situations. The spots, created by agency TBWAMedia Arts Lab, promote Apple Intelligence, an AI platform available on the new iPhone 16 and iPhone 16 Pro, which Apple.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 16, 2024
Those Coppolas are a talented bunch. Here’s writer and director Gia with LA’s The Directors Bureau helming ‘A New York Minute’ for jewellery firm Mejuri (jewelry in American-ese these days it seems.) Part of a series of “micro-films’ following New York Fashion Week. Featuring five “real friends” (model Laura Love and pals) laughing and joking … The post Gia Coppola pushes the ad boundaries for Mejuri first appeared on More About Advertising.
Adweek
SEPTEMBER 16, 2024
While St. Patrick's Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween's Celtic origins. The tourism body and agency worked with academics to trace the festival's ancient history.
Digiday
SEPTEMBER 16, 2024
X boasts more monthly active users than Pinterest and Reddit — according to, of course, X. The social network reached more than 570 million monetizable monthly active users (MAUs) in the second quarter of 2024, according to a recent newsletter X sent to advertisers, that Digiday has seen. This has increased from 550 million in May. X also told advertisers that it now has more than 251 million monetizable daily active users (DAUs).
Adweek
SEPTEMBER 16, 2024
Today, Magna released its latest U.S. Ad Forecast report, which paints a picture of what the current domestic ad market is in the country for the year. According to Magna, advertising revenues are expected to grow by more than 11.4% to $377 billion. Among the highlights, political advertising is boosting the bottom line, ad-funded streaming.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Playwire
SEPTEMBER 16, 2024
Key Points Ad revenue projections have turned into a tactic to win deals. Over-promising and under-delivering are par for the course in the current ad tech landscape. Ad revenue estimates are hard to make accurate because they depend on a host of factors unique to each site and app. Search for a partner that bases its business model on providing value to each publisher rather than one that is looking to achieve volume by onboarding as many publishers as possible.
Adweek
SEPTEMBER 16, 2024
KTBS sports reporter Daniel Brown's vehicle was hit by a bullet after a high school football game on Thursday night. The Shreveport, Louisiana ABC station said no one was hurt. Brown was editing and sending back footage when the bullet hit his driver-side mirror. "Off in the distance, I hear three shots go off and.
AdExchanger
SEPTEMBER 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and distributors? Andrew Rosen, who writes The Medium, a newsletter about media and technology, has noticed that when distributors (like DirecTV) […] The post Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2024
"Open bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia Sept. 10 as he testified as a witness in U.S. v. Google, the DOJ's case that accuses Google of operating an advertising monopoly. (ADWEEK) Google changed the rules of its publisher ad product in a way.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 16, 2024
Last year, the esports company Nerd Street Gamers was teetering on the brink of becoming yet another casualty of esports winter. Today, the company’s emerged, battle-worn but standing, with a revamped business model and a fresh funding round — albeit at its lowest valuation ever. Navigating controversy Founded in 2011, Nerd Street Gamers is an esports infrastructure business.
Adweek
SEPTEMBER 16, 2024
TikTok and parent company ByteDance face a key court hearing Monday in a legal battle seeking to block a law that could ban the application used by 170 million Americans as soon as Jan. 19. (Reuters) TikTok was pushed into the political spotlight after lawmakers in both parties raised fears that the app could be.
Digiday
SEPTEMBER 16, 2024
The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online advertising market. Although, would a divestiture be that simple or even practical? The case kicked off in an Eastern Virginia courtroom last week where DOJ lawyers made the case, presenting evidence of Google’s efforts to “crush” competition and silence critics ” (both external and internal) when quizzing witnesses.
Adweek
SEPTEMBER 16, 2024
Beetlejuice Beetlejuice lost none of its ghostly mojo in its second weekend and easily stayed atop the box office chart with an estimated $51.6 million as it hurtles toward the $200 million mark domestically. (THR / Heat Vision) That brings its tally to $188 million in North America and $264 million globally. Beetlejuice Beetlejuice hasn't.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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