Adweek
SEPTEMBER 16, 2024
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes standoff between the social media giant and the U.S. government over national security and data privacy concerns. On Monday, the U.S. and TikTok.
More About Advertising
SEPTEMBER 16, 2024
Those Coppolas are a talented bunch. Here’s writer and director Gia with LA’s The Directors Bureau helming ‘A New York Minute’ for jewellery firm Mejuri (jewelry in American-ese these days it seems.) Part of a series of “micro-films’ following New York Fashion Week. Featuring five “real friends” (model Laura Love and pals) laughing and joking … The post Gia Coppola pushes the ad boundaries for Mejuri first appeared on More About Advertising.
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Adweek
SEPTEMBER 16, 2024
Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached 6.87 million average viewers, up 54% from the.
AdExchanger
SEPTEMBER 16, 2024
Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […] The post To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics appeared first on AdExchanger
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 16, 2024
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we.
Seth Godin
SEPTEMBER 16, 2024
The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned. For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not a relationship to be nurtured and a person to be helped.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 16, 2024
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example, […] The post DOJ vs.
Adweek
SEPTEMBER 16, 2024
When planning a trip, many people start by quickly searching online and on social media for the best restaurants and other must-see activities. Expedia wants you to skip that search and go straight to its mobile app. Today, Expedia is launching a feature in its iOS app called Travel Shops. Travel Shops is a place.
AdExchanger
SEPTEMBER 16, 2024
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple. The post How Buyers Are Managing Measurement Sans Standardization appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2024
To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand's iced tea in 18 seconds or less. No road test required. For its latest fan-centric program, Liquid Death will be giving.
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Playwire
SEPTEMBER 16, 2024
Key Points Ad revenue projections have turned into a tactic to win deals. Over-promising and under-delivering are par for the course in the current ad tech landscape. Ad revenue estimates are hard to make accurate because they depend on a host of factors unique to each site and app. Search for a partner that bases its business model on providing value to each publisher rather than one that is looking to achieve volume by onboarding as many publishers as possible.
Adweek
SEPTEMBER 16, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. New York City in 2013. That's when I first realized the profound influence that Latine beauty could have on the industry. After relocating to spearhead Hispanic media strategy.
Digiday
SEPTEMBER 16, 2024
X boasts more monthly active users than Pinterest and Reddit — according to, of course, X. The social network reached more than 570 million monetizable monthly active users (MAUs) in the second quarter of 2024, according to a recent newsletter X sent to advertisers, that Digiday has seen. This has increased from 550 million in May. X also told advertisers that it now has more than 251 million monetizable daily active users (DAUs).
Adweek
SEPTEMBER 16, 2024
While St. Patrick's Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween's Celtic origins. The tourism body and agency worked with academics to trace the festival's ancient history.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and distributors? Andrew Rosen, who writes The Medium, a newsletter about media and technology, has noticed that when distributors (like DirecTV) […] The post Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2024
Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem absolutely American. Major League Baseball announced recently that it will place ads on its batting helmets for the first time ever this postseason, and they'll feature the name and ostrich logo of the league's new.
Digiday
SEPTEMBER 16, 2024
Last year, the esports company Nerd Street Gamers was teetering on the brink of becoming yet another casualty of esports winter. Today, the company’s emerged, battle-worn but standing, with a revamped business model and a fresh funding round — albeit at its lowest valuation ever. Navigating controversy Founded in 2011, Nerd Street Gamers is an esports infrastructure business.
Adweek
SEPTEMBER 16, 2024
Apple enlisted Emmy- and Golden Globe-nominated actress Bella Ramsey in a trio of ads that position its new artificial intelligence (AI) tools as a way to avoid awkward situations. The spots, created by agency TBWAMedia Arts Lab, promote Apple Intelligence, an AI platform available on the new iPhone 16 and iPhone 16 Pro, which Apple.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
SEPTEMBER 16, 2024
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. However, in many conversations with publisher adops professionals, they confide in me that while they want to utilize the data treasure stored in the DTF, they’re just not exactly sure what
Adweek
SEPTEMBER 16, 2024
Today, Magna released its latest U.S. Ad Forecast report, which paints a picture of what the current domestic ad market is in the country for the year. According to Magna, advertising revenues are expected to grow by more than 11.4% to $377 billion. Among the highlights, political advertising is boosting the bottom line, ad-funded streaming.
Digiday
SEPTEMBER 16, 2024
To receive our daily DMEXCO briefing over email, please subscribe here. Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable. As the industry navigates these turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies.
Adweek
SEPTEMBER 16, 2024
KTBS sports reporter Daniel Brown's vehicle was hit by a bullet after a high school football game on Thursday night. The Shreveport, Louisiana ABC station said no one was hurt. Brown was editing and sending back footage when the bullet hit his driver-side mirror. "Off in the distance, I hear three shots go off and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 16, 2024
Nostalgia marketing isn’t a new trend. Reboots, retreads and riffs on the past are all too common , appearing everywhere from the big screen (a reboot of Alien and sequels to Beetlejuice and Twister are currently in theaters) to the small screen (Pepsi recently recreated its iconic “Gladiator” spot this time with athletes instead of pop stars ; the VMA’s red carpet was littered with looks that referenced past stars’ iconic garb, to name a few) so often that it’s hard to keep up.
Adweek
SEPTEMBER 16, 2024
"Open bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia Sept. 10 as he testified as a witness in U.S. v. Google, the DOJ's case that accuses Google of operating an advertising monopoly. (ADWEEK) Google changed the rules of its publisher ad product in a way.
Digiday
SEPTEMBER 16, 2024
The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online advertising market. Although, would a divestiture be that simple or even practical? The case kicked off in an Eastern Virginia courtroom last week where DOJ lawyers made the case, presenting evidence of Google’s efforts to “crush” competition and silence critics ” (both external and internal) when quizzing witnesses.
Adweek
SEPTEMBER 16, 2024
At the end of the first week of US v. Google, the Department of Justice presented evidence that the company's rationale behind controversial topics, like how much to collect in fees and how much publishers can charge to sell ads, was different from what it told the public. The DOJ has been building its case.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 16, 2024
As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We were so excited about header bidding that when we went public we had potential investors watch a [explainer] video first,” said Jed Dederick, who is now The Trade Desk’s chief revenue officer.
Adweek
SEPTEMBER 16, 2024
TikTok and parent company ByteDance face a key court hearing Monday in a legal battle seeking to block a law that could ban the application used by 170 million Americans as soon as Jan. 19. (Reuters) TikTok was pushed into the political spotlight after lawmakers in both parties raised fears that the app could be.
Digiday
SEPTEMBER 16, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement — all while optimizing for how those metrics can be best monetized. But Long Lead, a long-form journalism production company, wants to redefine the journalism business model to bring art back into the craft of journalism.
Adweek
SEPTEMBER 16, 2024
Beetlejuice Beetlejuice lost none of its ghostly mojo in its second weekend and easily stayed atop the box office chart with an estimated $51.6 million as it hurtles toward the $200 million mark domestically. (THR / Heat Vision) That brings its tally to $188 million in North America and $264 million globally. Beetlejuice Beetlejuice hasn't.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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