Adweek
SEPTEMBER 17, 2024
Alexis Ohanian is not a fan of pickleball. He has ample reason not to be, of course. The 41-year-old co-founder of Reddit and the venture firm Seven Seven Six is married to Serena Williams, one of the greatest tennis players of all time. In recent years, the two sports have increasingly found themselves at odds.
Martech
SEPTEMBER 17, 2024
Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.
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Adweek
SEPTEMBER 17, 2024
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies--a story that was.
Martech
SEPTEMBER 17, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 17, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 221 | CNN: 111 | MSNBC: 126Prime: FNC: 264 | CNN: 145 | MSNBC: 142 FNC: CNN: MSNBC: 4PM Cavuto:230 The Lead:110 Wallace:173 5PM Five:382 Blitzer:113 Wallace:-- 6PM Baier:282 Blitzer:162 Melber:207 7PM Ingraham:222 Burnett:175 Reid:164 8PM Watters:277 Cooper:157 Hayes:177 9PM Hannity:243 Collins:146 Wagner:117 10PM Gutfeld:273 Phillip:132 Last.
Martech
SEPTEMBER 17, 2024
“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and GM, Unified Data Services (Data Cloud) and Einstein at Salesforce was speaking remotely to the press on the eve of Dreamforce — and he had new Data Cloud capabilities to announce: The ability to handle new unstructured data types, including audio and media such as webinars and call
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 17, 2024
The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life.
Adweek
SEPTEMBER 17, 2024
Michael Trotter Jr. says he was homeless, despondent and "barely hanging on by a thread" when he came home after fighting in the Iraq war. "As veterans, we think we can solve everything--the truth is we cannot," he says in a new campaign from the Ad Council and the U.S. Department of Veterans Affairs launched.
Seth Godin
SEPTEMBER 17, 2024
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels like content creation.
Adweek
SEPTEMBER 17, 2024
For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award. Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. Among this year's winners are.
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AdExchanger
SEPTEMBER 17, 2024
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […] The post Publishers Feel Seen At The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
Adweek
SEPTEMBER 17, 2024
Christopher Erb unknowingly began his career the first time he picked up an Atari controller. Over the years, he's held various marketing posts at GameWorks, Wizards of the Coast (maker of tabletop and trading card games like Magic: The Gathering and Dungeons & Dragons), and EA Sports before founding his strategic gaming agency tripleclix. Video.
AdExchanger
SEPTEMBER 17, 2024
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.
Adweek
SEPTEMBER 17, 2024
Michael Jordan and his championship runs in the '90s introduced the world to the Chicago Bulls, but the team is still introducing itself to fans who know them as Los Bulls. The Bulls just introduced their Spanish language Instagram account--@LosBulls--featuring Spanish-language content from team members past and present. Former 2000s Bull and Argentine Olympic gold.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry Breton, who oversaw development of the Digital Services Act that strengthened content regulations for large social media platforms, resigned on […] The post Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM appeared first on
Adweek
SEPTEMBER 17, 2024
Saturday Night Live. The VMAs. The Super Bowl. These staples in American culture have been around for decades, but we are seeing a shift taking place. We are seeing the Hispanic and Latinx audience active in the mainstream chat. Making up more than 19% of the country, the Hispanic population continues to expand at a.
Seth Godin
SEPTEMBER 17, 2024
Most of us talk, some of us do it for a living. When your voice is on the fritz, it can affect your entire body as well as the way you approach your day. I’ve read all 25+ of my audiobooks myself, and I used to be able to complete each one in a day or two. Now it takes months. I wanted to share some of what I’ve learned the hard way. First, a hack: Gether’s pastilles are a miracle.
Adweek
SEPTEMBER 17, 2024
Warner Bros. Discovery wants customers to continue taking a shot with Jefferson's Bourbon in Gotham. The company will air a 45-second spot in partnership with Jefferson's Bourbon during the premiere of HBO and Max's new series The Penguin, which debuts on Sept. 19. The ad was developed by Courageous, WBD's in-house studio, and seems to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
SEPTEMBER 17, 2024
Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. Since a broker is an intermediary, and the basis of audience targeting is data, there should be no doubt Google is an enormous data broker — maybe the biggest of all time.
Adweek
SEPTEMBER 17, 2024
It was a slender victory--but a victory nonetheless--for Good Morning America last week. After the ABC News morning show saw its NBC News rival Today capture the No. 1 spot among both total viewers and the A25-54 demo for the week of Sept. 2, GMA fought its way back into first place in the former.
Exchange Wire
SEPTEMBER 17, 2024
ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [.] The post ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024 appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
WDTN anchor John Seibel has signed off of the Dayton, Ohio NBC affiliate after 10 years. Seibel choked up when saying his on-air farewell with his co-anchors. "I swore I wouldn't cry. I shouldn't have sworn," he said on social media. "Thank you, Miami Valley!" Seibel started working at WDTN in 2014. He worked at.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
SEPTEMBER 17, 2024
Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [.] The post Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive into the evolving beauty industry. Savur shares Maesa's unique approach as a beauty incubator, shedding light on how they disrupt declining categories by.
Exchange Wire
SEPTEMBER 17, 2024
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [.] The post Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between. Advertisers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
SEPTEMBER 17, 2024
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.] The post Link Between Attention & Drivers of Brand Outcomes Revealed in New Research appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
A federal appeals court Monday signaled skepticism with TikTok's legal effort to prevent the U.S. government from forcing the popular social media app to sever ties with China in order to keep operating in this country. (WSJ) Struggling to find historical and metaphorical precedent, the judges at a federal appeals court in Washington, D.C., grappled.
AdExchanger
SEPTEMBER 17, 2024
If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed […] The post Adam Heimlich, Ad Tech Time Traveler appeared first on AdExchanger.
Adweek
SEPTEMBER 17, 2024
After making waves in Los Angeles in 2023, ChainFEST is bringing its gourmet, chef-driven twists on iconic chain restaurant dishes to New York. ChainFEST will take over Randall's Island Park for a massive celebration of casual cuisine and culture Sept. 21. Actor and writer B.J. Novak and Michelin-starred chef Tim Hollingsworth joined forces with Medium.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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