Adweek
JANUARY 3, 2025
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in.
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
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Adweek
JANUARY 3, 2025
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning "foreign adversary-controlled applications" from app stores, which could.
Martech
JANUARY 3, 2025
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Adweek
JANUARY 3, 2025
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated.
Seth Godin
JANUARY 3, 2025
That’s the first question. The second question is, “how do we make it work better?” These two questions, patiently repeated, lead to incremental improvement and an understanding of reality. The opposite approach is, “because I said so.” Reality might not care what you want.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 3, 2025
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.
Adweek
JANUARY 3, 2025
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed the suit, which includes a request for an.
Martech
JANUARY 3, 2025
Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One
Adweek
JANUARY 3, 2025
Just because the Super Bowl only has use for one of the National Football League's 30 stadiums doesn't mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon's marking Super Bowl 59 with a FanFast in.
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Ad Badger
JANUARY 3, 2025
Ready to crush it in Amazon marketing in 2025? The rules are changing fastAI is getting smarter, analytics are digging. Read More Top Amazon marketing Trends 2025: Predictions and Insights The post Top Amazon marketing Trends 2025: Predictions and Insights appeared first on Ad Badger.
Adweek
JANUARY 3, 2025
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he's a.
AdExchanger
JANUARY 3, 2025
The Consumer Electronics Show may be the event that folks love to hate, as IAB CEO David Cohen put it to AdExchanger but its still the place to be at the start of every new year. The post For The Ad Tech Industry, CESs Real Draw Is The Show Within The Show appeared first on AdExchanger.
Adweek
JANUARY 3, 2025
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
JANUARY 3, 2025
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.
Adweek
JANUARY 3, 2025
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
AdvertiseMint
JANUARY 3, 2025
Artificial Intelligence Generated Content (AIGC) is revolutionizing the way digital advertising agencies create content across various media, including text, images, videos, and music advertising. Through advanced AI algorithms, this technology mimics human creativity, presenting both remarkable opportunities and complex ethical questions. In this article, we will delve into the workings of AI-generated content, its applications, and the ethical implications it brings.
Adweek
JANUARY 3, 2025
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Basis
JANUARY 3, 2025
As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. From the shifting sands of technology and regulation to the ever-growing need for transparency and data-driven decision-making, staying ahead in this dynamic environment requires proactive adaptation, and the most successful brands will be those whose strategies are grounded in flexibility, foresight, and collaboration.
Adweek
JANUARY 3, 2025
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and.
Ad Monsters
JANUARY 3, 2025
2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Dive in for essential insights! Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Weve got your cure.
Adweek
JANUARY 3, 2025
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime Portland anchor goes away after returning from leave last year.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
More About Advertising
JANUARY 3, 2025
More alcohol-free for January, this time for Walkers snacks with the increasingly ubiquitous Danny Dyer. As if the first, probably coldest month of the year (northern hemisphere anyway) wasn’t tedious enough we’re being bombarded by messages instructing us to give up the demon booze. Produced in-house. It’s a neat idea but another minute or so … The post Now Walkers is pushing alcohol-free snacks with Danny Dyer first appeared on More About Advertising.
Adweek
JANUARY 3, 2025
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be his first day on the air. On Thursday, NewsNight anchor Abby Phillip paid tribute to Brown, whose.
Playwire
JANUARY 3, 2025
Key Points Prebid.js is a powerful tool for online ad auctions, but it needs solid coding chops and ad tech know-how to use effectively. Getting the settings right for things like timeouts, pricing tiers, and user IDs can really boost how well Prebid.js performs and how much money it makes. Prebid.js is super flexible - you can work with any number of different ad partners and fine-tune things like how you price your ad space.
Adweek
JANUARY 3, 2025
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Adweek
JANUARY 3, 2025
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better numbers compared to 2023. The highlight--and ratings driver--of the year was the presidential contest between Vice President Kamala Harris and President-elect Donald.
Adweek
JANUARY 3, 2025
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an.
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