This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader digital landscape. In April last year, Congress passed a law banning "foreign adversary-controlled applications" from app stores, which could.
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Consumer Electronics Show may be the event that folks love to hate, as IAB CEO David Cohen put it to AdExchanger but its still the place to be at the start of every new year. The post For The Ad Tech Industry, CESs Real Draw Is The Show Within The Show appeared first on AdExchanger.
Whether you love or hate to hear about it, artificial intelligence is everywhere, and it's here to stay. In the past year, AI has dominated every industry. But in the TV space, it seems like everyone is still trying to figure out how it's going to be used. More personalized user experiences and more AI-generated.
That’s the first question. The second question is, “how do we make it work better?” These two questions, patiently repeated, lead to incremental improvement and an understanding of reality. The opposite approach is, “because I said so.” Reality might not care what you want.
121
121
Sign up to get articles personalized to your interests!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
That’s the first question. The second question is, “how do we make it work better?” These two questions, patiently repeated, lead to incremental improvement and an understanding of reality. The opposite approach is, “because I said so.” Reality might not care what you want.
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of.
Ready to crush it in Amazon marketing in 2025? The rules are changing fastAI is getting smarter, analytics are digging. Read More Top Amazon marketing Trends 2025: Predictions and Insights The post Top Amazon marketing Trends 2025: Predictions and Insights appeared first on Ad Badger.
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. With apologies to the late, great George Carlin, there are actually eight words you can never say on television. Connie Chung learned that lesson the hard way 30 years ago when a certain five-letter.
As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. From the shifting sands of technology and regulation to the ever-growing need for transparency and data-driven decision-making, staying ahead in this dynamic environment requires proactive adaptation, and the most successful brands will be those whose strategies are grounded in flexibility, foresight, and collaboration.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed the suit, which includes a request for an.
New Partnership Serves to Expand Customer Reach IRVINE, Calif. — Viant Technology Inc.(NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the […] The post Viant Announces Strategic Partnership with Association of National Advertisers appeared first
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for Heineken 0.0, simply decided not to drink booze on this particular night out? Does he have to pretend he's a.
Key Points Jounce's January report identifies the top 100 trusted bellwether sellers that collectively control 73% of web spend, 46% of mobile app spend, and 97% of CTV spend The average RTB-enabled publisher manages 23.7 direct sell-side platforms while authorizing 14.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Just because the Super Bowl only has use for one of the National Football League's 30 stadiums doesn't mean league sponsor Verizon has to limit its Big Game party to one venue. After helping Beyonce drop Cowboy Carter from space during Super Bowl 58 last year, Verizon's marking Super Bowl 59 with a FanFast in.
More alcohol-free for January, this time for Walkers snacks with the increasingly ubiquitous Danny Dyer. As if the first, probably coldest month of the year (northern hemisphere anyway) wasn’t tedious enough we’re being bombarded by messages instructing us to give up the demon booze. Produced in-house. It’s a neat idea but another minute or so … The post Now Walkers is pushing alcohol-free snacks with Danny Dyer first appeared on More About Advertising.
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Key Points Prebid.js is a powerful tool for online ad auctions, but it needs solid coding chops and ad tech know-how to use effectively. Getting the settings right for things like timeouts, pricing tiers, and user IDs can really boost how well Prebid.js performs and how much money it makes. Prebid.js is super flexible - you can work with any number of different ad partners and fine-tune things like how you price your ad space.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it has operated for more than 40 years. KSDK president and general manager Alicia Elsner declined to disclose where KSDK.
2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Dive in for essential insights! Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Weve got your cure.
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where creators receive commissions for posting sponsored content. Mavely runs a network of 120,000 creators that work with 1,400 brands and retailers like Nike and.
Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists--one for each of the years Doritos has run a Super Bowl ad--from a Big Game-sized bowl of thousands of submissions. Fans can view.
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime Portland anchor goes away after returning from leave last year.
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be his first day on the air. On Thursday, NewsNight anchor Abby Phillip paid tribute to Brown, whose.
Artificial Intelligence Generated Content (AIGC) is revolutionizing the way digital advertising agencies create content across various media, including text, images, videos, and music advertising. Through advanced AI algorithms, this technology mimics human creativity, presenting both remarkable opportunities and complex ethical questions. In this article, we will delve into the workings of AI-generated content, its applications, and the ethical implications it brings.
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better numbers compared to 2023. The highlight--and ratings driver--of the year was the presidential contest between Vice President Kamala Harris and President-elect Donald.
SEO specialists have been talking about a zero-click reality ever since Google debuted the featured snippet in 2014. Now, with the advent of the AI Overview 10 years later, we're finally seeing it happen. AI Overviews (AIOs) are what SEOs thought the featured snippet would be: They're long, in depth, and provide not just an.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
132 
Let's personalize your content