Adweek
APRIL 17, 2024
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
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Adweek
APRIL 17, 2024
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to.
Seth Godin
APRIL 17, 2024
Sometimes, we’re so afraid of creation that we don’t even leave blank pages around. If your workspace has a hole exactly the size of a creative idea in it, you’re more likely to fill the hole. When we decrease the number of steps to begin creating, and increase the expectation that something is going to arrive, it’s far more likely to happen.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 17, 2024
At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated with streetwear retailer Bodega to create The Boring Phone, a device purposefully designed with reduced tech capabilities. Produced by Nokia manufacturer Human Mobile.
Martech
APRIL 17, 2024
It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 17, 2024
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.
Adweek
APRIL 17, 2024
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive.
AdExchanger
APRIL 17, 2024
If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […] The post The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential?
Adweek
APRIL 17, 2024
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the similarity to the word pollen, Shondaland's agency Creative Artists Agency reached out to GSK's Flonase to produce a campaign tied to both allergy season and the show's.
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Martech
APRIL 17, 2024
On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP.
Adweek
APRIL 17, 2024
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its memorable events.
Martech
APRIL 17, 2024
Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.
Digiday
APRIL 17, 2024
Marketers get ready: ads are coming to Threads a lot sooner than expected. The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday. It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PubMatic
APRIL 17, 2024
We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. There are so many identity resolution solutions at the industry’s disposal to meet this moment properly, such as alternative IDs and contextual targeting.
Digiday
APRIL 17, 2024
Brave, a privacy-focused browser, is rolling out a new generative AI tool to give users enter a single query to get real-time information from multiple sources. “AI Answer Engine,” which debuted today, provides a synthesized summary with source citations alongside traditional search results. But instead of using Google or Bing, the tool uses Brave’s independent search index, which the startup claims is “curated and cleansed of SEO spam and junk content.
AdExchanger
APRIL 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not OK The European Data Protection Board released an order that deems Meta’s “Pay or OK” model illegal. The gist of the EDPB opinion is that large online platforms like Meta can’t force users with a binary choice: Pay to access its apps […] The post Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club appeared first on AdExchanger.
Digiday
APRIL 17, 2024
Walmart rolled out a new insights offering on April 17 at the Possible conference in Miami that involves its Walmart Connect and Walmart Luminate products. Seth Dallaire, Walmart U.S.’ chief revenue officer, explained some of the news when he sat for an interview at the Digiday Studio at Possible, at which Digiday was a media partner. With some 144 million customers shopping via in-store and online, the retail giant has connected its Walmart Luminate insights unit with its sales network Wa
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
APRIL 17, 2024
I know ‘insights’ aren’t in vogue these days – but I am still a massive believer in them. Sure, I don’t think there’s ever a ‘one insight fits all’ solution and I appreciate that what many people/companies pass as an insight is anything but … however to dismiss them out of hand seems idiotic, especially when you see what people are using in their place.
Digiday
APRIL 17, 2024
Q1 advertising recap Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.R
More About Advertising
APRIL 17, 2024
At best the UK economy has been three steps forward and two back for what seems like an eternity now (sometimes it’s the other way around.) Recently it was buoyed by forecasts that inflation would rattle down to its 2% target, now it’s proving stickier on just over 3%. The IPA’s quarterly Bellwether Report reflects … The post Ad growth expectations slowing says IPA Bellwether report first appeared on More About Advertising.
Digiday
APRIL 17, 2024
Day two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues. Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
APRIL 17, 2024
Samsung this morning announced the promotion of Alex Hole to SVP and General Manager of the European Services business. Hole will lead the newly combined services division, which brings together the advertising, partnerships and product units, including Samsung’s gaming and streaming offerings. Alex Hole joined Samsung in 2017 to head up Samsung’s European Ads business, which has since expanded into 16 markets across Europe, and is due to launch in the Middle East this year.
Digiday
APRIL 17, 2024
With over 20 speaking sessions hinging on generative AI, the Possible conference in Miami this week addressed the challenges and opportunities associated with the technology head on. Veteran marketer Linda Boff, global CMO at GE, for one, recognized that the hype cycle is still swirling, but sees practical applications beginning to emerge. “It’s less the promise and beginning to be the practical,” she said in a video interview with Digiday, adding, “I still don’t th
Exchange Wire
APRIL 17, 2024
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [.] The post OpenX Promotes Mitchell Greenway to Managing Director, APAC appeared first on ExchangeWire.com.
Digiday
APRIL 17, 2024
Jakob Bak, senior vice president, co-founder, Adform Mónica Vázquez, product lead, Adform Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching a massive €25 billion.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 17, 2024
Dove is promising never to use A1-generated women in its ‘Real Beauty’ ads in campaign by Brazil agency Soko to mark 20 years of the much-lauded campaign. And, as you might expect, most of the ad is AI-generated but showing, rather starkly, the difference in generating images of real women from the campaign and the … The post ‘AI is never for us’ is Dove’s bold promise as it celebrates 20 years of ground-breaking campaign first appeared on More About Advertising.
Digiday
APRIL 17, 2024
It’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment from Saudi Arabia. Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).
More About Advertising
APRIL 17, 2024
WPP received 64% more complaints to its whistleblower helpline in 2023 against 2022 (up to 612 from 372.) Most complaints were concerning “respect in the workplace” and “protection of WPP’s assets” (which might mean anything.) Worth bearing in mind that WPP currently employs 114,000 people across the world so 612 isn’t that many and more … The post WPP sees rise in whistleblower complaints first appeared on More About Advertising.
Digiday
APRIL 17, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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