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The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.
Who's ready to test their detective skills? The fourth season of Hulu's Only Murders in the Building premiered last month, and to promote the series, the streamer debuted new escape room experiences in New York City and Los Angeles that will be open for the next year. This isn't the first time Hulu launched an.
Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.
Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. This data fragmentation narrows the insight we can gain into our data, as no platform allows you to process everything you know about contacts.
Mom has toothpaste in her hair, dad isn't sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that's likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in.
Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.
Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice's case that accuses Google of operating an advertising monopoly. Dederick's testimony is a good statement for the Department of.
There's no escaping the Flavor Flav renaissance, and who would even want to? Didn't catch the Paris Olympics? He was everywhere, rolling out his five-year sponsorship of USA water polo and serving as on-scene hype man for the teams, paying rent for struggling track and field athletes, celebrating iconic performances and, later, offering gymnast Jordan.
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi, […] The post DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight appeared first on AdExchanger.
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The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7 million social interactions, 829 million video.
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting […] The post Google Ads Will Now Use A Trusted Execution Environment By Default appeared first on AdExchanger.
There is an unspoken, yet ever-present cultural contract between Black-owned businesses and the Black communities that built them. It's an invisible agreement that is rarely talked about but always understood; a relationship rooted in shared struggle, history, and identity. For Black businesses, especially in industries like beauty, this contract is both a gift and a.
Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The beating heart of the creative services industry is people. Human capital is the greatest asset of any creative service company. However, as an industry, we are seeing average agency turnover rates that hover around 30%. Staff costs represent the single largest expense area on an agency P&L, so staffing and team-building represent a significant.
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election. The post Don’t Go Dark On Advertising During Election Season, New Research Suggests appeared first on AdExchanger.
Mothers and daughters sit opposite each other in a dimly lit studio, talking candidly to the camera to mark the 20th anniversary of Dove's iconic "Real Beauty" campaign, while videos from the long-running initiative flicker on a screen. But this isn't an anniversary spot from Unilever: it's a spoof ad from Greenpeace U.K.
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Fans, broadcasters, and sponsors are getting the chance to support Olympic sports more than once in an Olympiad. When Athlos brings the fastest women in the world to New York's Icahn Stadium on September 26, it gives them not only a chance to compete for a $500,000 purse and 10% of the event's revenue but.
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […] The post An Interview With A Star Witness In The Ad Tech Trial Of The Century appeared first on AdExchanger.
This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising. Sonar allows advertisers to better understand how users engage with their campaigns, offering a more streamlined and efficient way to measure attention and optimize digital.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Warning: Contains News appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Kristen Wiig dons a lot of disguises in a bid to become the spokesperson for Dunkin's new drink, but she faces some serious competition. The comedian stars in the latest Dunkin' spot from Ben Affleck and Matt Damon's production company, Artists Equity, which promotes the chain's new fall beverage, the Dunkalatte. The film shows the.
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it. The post OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web appeared first on AdExchanger.
The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as "Charlamagne Tha God." MeetKai is an AI firm that has created metaverse experiences like one for the National Basketball Players Association (NBPA) ahead of this year's NBA All-Star Weekend. The company added Charlamagne.
Anytime you hear the word cannibalization, your ears should perk up. While keyword cannibalization in Amazon advertising is arguably the. Read More Keyword Cannibalization in Amazon PPC The post Keyword Cannibalization in Amazon PPC appeared first on Ad Badger.
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CBS News has promoted Nicole Young to senior producer of 60 Minutes ahead of the newsmagazine's 57th season. Young began her CBS News career as an intern and joined 60 Minutes in 2004. "Nicole is one of the best producers at 60 Minutes, and in this new role, she will not only continue her close.
Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [.] The post Teads Elevates Travel Performance Advertising with Teads Conversions appeared first on ExchangeWire.com.
While it might not be a household name in most American homes, Ahold Delhaize USA is one of the biggest grocery players in the country. Based in the Netherlands, parent company Ahold Delhaize has a presence in Indonesia and Europe as well as the U.S. Ahold Delhaize USA has about 2,000 stores between Georgia and.
As Google’s DOJ trial unfolds, some small businesses defend the platform’s cost-effective ad solutions, while critics argue its monopolistic practices stifle competition and transparency. Google is in the global antitrust hot seat right now, with all eyes watching the current DOJ trial accusing the tech conglomerate of running an ad tech monopoly.
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