Adweek
SEPTEMBER 12, 2024
Who's ready to test their detective skills? The fourth season of Hulu's Only Murders in the Building premiered last month, and to promote the series, the streamer debuted new escape room experiences in New York City and Los Angeles that will be open for the next year. This isn't the first time Hulu launched an.
AdExchanger
SEPTEMBER 12, 2024
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi, […] The post DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight appeared first on AdExchanger.
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Adweek
SEPTEMBER 12, 2024
Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness.
Martech
SEPTEMBER 12, 2024
Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 12, 2024
Mom has toothpaste in her hair, dad isn't sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that's likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in.
Martech
SEPTEMBER 12, 2024
Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 12, 2024
The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.
Adweek
SEPTEMBER 12, 2024
This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising. Sonar allows advertisers to better understand how users engage with their campaigns, offering a more streamlined and efficient way to measure attention and optimize digital.
AdExchanger
SEPTEMBER 12, 2024
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election. The post Don’t Go Dark On Advertising During Election Season, New Research Suggests appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2024
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice's case that accuses Google of operating an advertising monopoly. Dederick's testimony is a good statement for the Department of.
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Exchange Wire
SEPTEMBER 12, 2024
Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [.] The post Teads Elevates Travel Performance Advertising with Teads Conversions appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 12, 2024
The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7 million social interactions, 829 million video.
AdExchanger
SEPTEMBER 12, 2024
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […] The post An Interview With A Star Witness In The Ad Tech Trial Of The Century appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2024
Mothers and daughters sit opposite each other in a dimly lit studio, talking candidly to the camera to mark the 20th anniversary of Dove's iconic "Real Beauty" campaign, while videos from the long-running initiative flicker on a screen. But this isn't an anniversary spot from Unilever: it's a spoof ad from Greenpeace U.K.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 12, 2024
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting […] The post Google Ads Will Now Use A Trusted Execution Environment By Default appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2024
The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as "Charlamagne Tha God." MeetKai is an AI firm that has created metaverse experiences like one for the National Basketball Players Association (NBPA) ahead of this year's NBA All-Star Weekend. The company added Charlamagne.
Ad Badger
SEPTEMBER 12, 2024
Anytime you hear the word cannibalization, your ears should perk up. While keyword cannibalization in Amazon advertising is arguably the. Read More Keyword Cannibalization in Amazon PPC The post Keyword Cannibalization in Amazon PPC appeared first on Ad Badger.
Adweek
SEPTEMBER 12, 2024
There is an unspoken, yet ever-present cultural contract between Black-owned businesses and the Black communities that built them. It's an invisible agreement that is rarely talked about but always understood; a relationship rooted in shared struggle, history, and identity. For Black businesses, especially in industries like beauty, this contract is both a gift and a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 12, 2024
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In the health care space, however, data is often underutilized due to fragmented systems and a lack of integration between marketing and clinical data. With over […] The post Data Can Supercharge Your Health Care Marketing Strategies appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2024
Kristen Wiig dons a lot of disguises in a bid to become the spokesperson for Dunkin's new drink, but she faces some serious competition. The comedian stars in the latest Dunkin' spot from Ben Affleck and Matt Damon's production company, Artists Equity, which promotes the chain's new fall beverage, the Dunkalatte. The film shows the.
Martech
SEPTEMBER 12, 2024
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef
Adweek
SEPTEMBER 12, 2024
There's no escaping the Flavor Flav renaissance, and who would even want to? Didn't catch the Paris Olympics? He was everywhere, rolling out his five-year sponsorship of USA water polo and serving as on-scene hype man for the teams, paying rent for struggling track and field athletes, celebrating iconic performances and, later, offering gymnast Jordan.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
SEPTEMBER 12, 2024
That’s the first step, certainly. If you don’t, your boss will. The second step is to take the time you’ve freed up and do work that the AI can’t do.
Adweek
SEPTEMBER 12, 2024
While it might not be a household name in most American homes, Ahold Delhaize USA is one of the biggest grocery players in the country. Based in the Netherlands, parent company Ahold Delhaize has a presence in Indonesia and Europe as well as the U.S. Ahold Delhaize USA has about 2,000 stores between Georgia and.
Exchange Wire
SEPTEMBER 12, 2024
Great Place To Work® and Fortune have selected Clinch for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. This is Clinch’s 3rd time being named to this prestigious list, this year coming in at 16th place. Earning a [.] The post Fortune Media & Great Place To Work Name Clinch to 2024 Best Workplaces in Advertising & Marketing List, Ranking No.16 appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 12, 2024
More than 6,000 techies streamed into San Francisco's Chase Center Tuesday evening. They were not there to join a rager of a concert. Instead, they had paid $50 or more per ticket to see Mark Zuckerberg tape a podcast about artificial intelligence, the metaverse, and how he outmaneuvered the rest of Silicon Valley to keep.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 12, 2024
There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. This data fragmentation narrows the insight we can gain into our data, as no platform allows you to process everything you know about contacts.
Adweek
SEPTEMBER 12, 2024
Lay's road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo's Frito-Lay announced that its Lay's brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women's World Cup in Brazil. The potato chip.
Exchange Wire
SEPTEMBER 12, 2024
Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency. Able to measure both Adnami high impact [.] The post Adnami Launches ‘Sonar’ to Simplify Attention Measurement in Digital Advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 12, 2024
Tegna senior vice president of news Ellen Crooke is retiring from the station group in January 2025. Crooke joined Tegna when it was Gannett Broadcasting in 2002, and has led Tegna's news team since 2014. "Ellen's dedication to quality journalism and growing and mentoring our news leaders will have a lasting impact on our team.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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