Adweek
JANUARY 31, 2025
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you.
MNTN
JANUARY 31, 2025
Lets be honest Q4 can be chaotic. Between holiday shopping and the year coming to a close, theres a lot going on. Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. Its a tall order, but it can be done.
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Adweek
JANUARY 31, 2025
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the.
AdExchanger
JANUARY 31, 2025
There are a lot more self-serve CTV buying options out there than there used to be, but that doesnt mean managed service providers are going away. The post Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 31, 2025
If you want to sell a product during the Super Bowl, a celebrity might work. If you're looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its "something for everyone" travel lodging strategy. In the 30-second spot running during the fourth quarter.
Exchange Wire
JANUARY 31, 2025
This week on The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content; Todays MadTech Daily The tables turned for OpenAI this week, as it accused Chinese AI company DeepSeek of a potential breach of intellectual property. It [.] The post The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 31, 2025
Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.
Adweek
JANUARY 31, 2025
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded.
AdExchanger
JANUARY 31, 2025
CTV transparency remains a flashpoint between advertisers who want it and broadcasters who wont provide it. Our special guest, Jounce Medias Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video. The post Ever-Elusive Transparency appeared first on AdExchanger.
Adweek
JANUARY 31, 2025
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn't share specifics In one of the.
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Martech
JANUARY 31, 2025
Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Marketing without strategy is just noise Marketing is not advertising. Its not begging for leads or trying to trick people into buying.
Adweek
JANUARY 31, 2025
Top of the Ticker: ABC News' overnight and early morning programs, World News Now and Good Morning America First Look, have made the move to their new space at 7 Hudson Square, per NewsCast Studio. Both shows join The View in the recently-opened Robert A. Iger building, named after the head of Disney. The media.
More About Advertising
JANUARY 31, 2025
When the impending Omnicom/IPG merger was announced Omnicom CEO John Wren remarked that, these days, client conflict isn’t the determining issue for clients it used to be. Adland’s version of Chinese Walls no doubt. But is that really the case? US insurer Geico, one of IPG’s biggest accounts reportedly, is reviewing from IPG’s The Martin … The post Omnicom/IPG merger: key client Geico weighs its options first appeared on More About Advertising.
Adweek
JANUARY 31, 2025
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 31, 2025
Who’d a thought it – an engaging EV ad. Instead of the usual guff – “running footage”as my old pal Jerry Judge once put it – of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg’s iconic ‘ET’ for Citroen’s new -C4. Directed by Gary Freedman. … The post BETC brings welcome storytelling to moribund EV sector first appeared on More About Advertising.
Adweek
JANUARY 31, 2025
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon.
AdvertiseMint
JANUARY 31, 2025
In today’s fast-paced digital advertising world, the fusion of AI and copywriting offers copywriters a blend of creativity and efficiency. AI-powered prompts are valuable tools that help generate innovative ideas and streamline the copywriting process. This article will explore how utilizing AI prompts can elevate your advertising strategy, ensuring impactful and targeted content.
Adweek
JANUARY 31, 2025
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram's upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He's.Goldilocks? Apparently.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
JANUARY 31, 2025
This article is all about AI content consolidation agents and how to maximize their use in 2025. The explosion of digital content has made it increasingly difficult for individuals and organizations to manage, filter, and make sense of the vast amounts of information available. Fortunately, AI-powered content consolidation agents are emerging as a solution to this problem.
Adweek
JANUARY 31, 2025
Martha Stewart means business in the kitchen, and she won't be distracted by her erstwhile sous chef Matthew McConaughey, who's trying to make a connection between the salad she's tossing and the upcoming Super Bowl. "What are you talking about," Stewart says to McConaughey in the latest teaser for Uber Eats' fifth consecutive Big Game.
AdOpsHouse
JANUARY 31, 2025
Valentine’s day is not only a day to celebrate love and relationships. Consumer spending spikes around valentines day as a result of the millions of couples searching for the perfect gift. This Valentine’s day, set your business up for success with an optimized digital presence so that your product will be the first choice on the gift list!
Adweek
JANUARY 31, 2025
After more than 17 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. "There's never a perfect time to leave a place that's been a professional home for so long, but I'm pretty excited about a few new projects that are on the cusp.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
YieldBird
JANUARY 31, 2025
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends,
Adweek
JANUARY 31, 2025
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Prior to that, he spent nearly eight years as senior vice president and head of marketing at jobs platform Indeed, where he.
Martech
JANUARY 31, 2025
By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools over messaging. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals.
Adweek
JANUARY 31, 2025
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an "intense" year ahead and address recent controversial moves, as well as to lash out against events like Thursday's consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Seth Godin
JANUARY 31, 2025
Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way of a good quote. But what does it mean? I think what ‘not Drucker’ meant was that MBA tactics will always be subverted by the power of systems, and that systems disguise themselves as culture (“what are things like around here.”) So a more accurate restatement of the fictional quote would be, “Systems eat tactics for breakfast.” Maybe that would
Adweek
JANUARY 31, 2025
Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last year, some fans have hankered for lava. Those cravings have gotten a little out of whack. See: the hungry hordes of.
VideoWeek
JANUARY 31, 2025
In this week’s Week in Review: ITV enters early talks with RedBird IMI, Google launches its MM product for all marketers, and Alex Mahon calls for more promotion of PSB content online. Top Stories ITV Reportedly in Early Talks Over Production Merger with Redbird IMI UK broadcaster ITV is reportedly in early stage talks about merging its production arm with All3Media, a studio owned by investment group RedBird IMI.
Adweek
JANUARY 31, 2025
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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