Adweek
DECEMBER 27, 2024
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.
Martech
DECEMBER 27, 2024
Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.
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Adweek
DECEMBER 27, 2024
Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.
Martech
DECEMBER 27, 2024
In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 27, 2024
Raleigh-Durham, North Carolina CBS affiliate WNCN has promoted two newsroom staffers. Reporter Deana Harley has been named statewide Capitol Reporter and Leslie Nash has been promoted to assistant news director from executive producer. "In the years Deana has been at CBS 17, she's proven herself to be a smart, talented, enterprising reporter, who knows how.
Martech
DECEMBER 27, 2024
For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
DECEMBER 27, 2024
Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.
More About Advertising
DECEMBER 27, 2024
No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, … The post MAA Ads of the Year: Barclays from BBH first appeared on More About Advertising.
Seth Godin
DECEMBER 27, 2024
You might be both. In big organizations, project management is a distinct skill. It involves timekeeping, record keeping and organization. The project manager knows the budget and the deadline, and ensures that constituents stay in sync. This is the construction coordinator and the movie producer. The product manager, on the other hand, makes decisions about features, scale and the final product.
Adweek
DECEMBER 27, 2024
We've arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago--that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months Americans watched unfold on their outlets of choice, whether that was legacy media or social.
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