Adweek
OCTOBER 26, 2023
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber.
Martech
OCTOBER 26, 2023
I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.
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Adweek
OCTOBER 26, 2023
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing technology stacks are too complicated to use, with 20% saying it is "more complex than a black hole." In 2023, companies shouldn't rely solely.
AdExchanger
OCTOBER 26, 2023
You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes suddenly beautiful? Tag management is that so-called nerdy girl. Although website tagging doesn’t get much attention, it’s a […] The post Website Tags Are Your New (And Old) Best Friend appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 26, 2023
After a 32-year run, Microsoft's chief marketing officer Chris Capossela is stepping down, as this "new era of AI is upon us," according to a message to employees from Microsoft CEO Satya Nadella. Top line Microsoft revealed today that Takeshi Numoto, former evp and commercial chief marketing officer, will assume the position of CMO. This.
AdExchanger
OCTOBER 26, 2023
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, which offers functionality similar to that of a clean room, is the most recent addition to AppsFlyer’s Privacy Cloud, the company’s suite of products for privacy-focused measurement, activation and […] The post AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace appeared fi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 26, 2023
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in the spotlight. Calls are growing louder for publishers to dramatically slash the number of SSPs included in their unified auctions. A more centralized approach with fewer SSPs, these folks argue, will bring clarity and efficiency […] The post Better CTV Auctions: The Argument For Engaging Multiple SSPs appeared first on AdExchanger.
Martech
OCTOBER 26, 2023
When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,&
AdExchanger
OCTOBER 26, 2023
What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call on Wednesday. But Meta isn’t planning a hiring spree to support its AI vision. In keeping with […] The post Meta’s Total Revenue Soared In Q3, Thanks To A 24% Increase In Ad Rev appeared first on AdExchanger.
Seth Godin
OCTOBER 26, 2023
In many creative industries, there’s a similar pattern. When the stakes are very low, most creators produce things that are fairly banal and ordinary. Part of that is the law of large numbers, but it’s mostly our personal cultural resistance to leaning too far into weird stuff. And so the vast majority of YouTube videos, Spotify tracks, potluck dinner contributions and craft fair items are copycats.
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AdExchanger
OCTOBER 26, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Trick and Trick appeared first on AdExchanger.
Digiday
OCTOBER 26, 2023
Roughly two months into Elon Musk’s ownership of Twitter, the billionaire mogul held a crucial meeting with the CMO of one of the platform’s major advertisers. This particular advertiser had halted their Twitter ads shortly after Musk’s arrival, and the CEO wanted to sit down and hash things out. Musk sat attentively, carefully absorbing the marketer’s concerns over the harmful content on the platform, including his own posts.
AdExchanger
OCTOBER 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. The UK’s Competition and Markets Authority (CMA) reiterated that Google won’t be allowed to kill cookies next year unless the […] The post Only The CMA Can Kill The Cookie; AMC Makes Linear TV More Programmatic appeared first on AdExchanger.
Digiday
OCTOBER 26, 2023
As political advertising ramps up during the 2024 election cycle, ad-tech firms hope to make money on connected TV as campaigns increasingly look beyond linear channels. Earlier this week, Comscore and The Trade Desk debuted new audience segments for political advertisers to help campaigns reach viewers across CTV platforms. Using set-top box data that gets processed through Comscore, national, state and district campaigns races will be able to re-target ads based on whether someone has already
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 26, 2023
Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned. The post Nielsen Won’t Sunset C3 And C7 Ratings Next Year appeared first on AdExchanger.
Digiday
OCTOBER 26, 2023
TikTok wants brands to know that it’s a gaming platform, too. On Monday, the popular short-form video platform published a new research report , developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space. In recent years, TikTok’s popularity has skyrocketed within the gaming community.
AdExchanger
OCTOBER 26, 2023
The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars. The post The Big Story: Simmering Frustrations In Publisher Land appeared first on AdExchanger.
Digiday
OCTOBER 26, 2023
Recently, live sports has garnered more of advertisers’ attentions thanks to streaming video providers getting into the arena with live sports offerings, hype in women’s sports and the growing popularity of sports like Formula One here in the U.S. As the definition of sports marketing has broadened for the industry, so has it for Campbell’s Chunky soup brand as it looks to reach new audiences and boost brand awareness.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
OCTOBER 26, 2023
There are now 1,000 of us in this online community that’s not a social network. Proudly a millionth the size of some other online experiences. It includes the original Creative’s Workshop , with hundreds of people working through it, side by side. And just added, access to the Marketing Seminar. But mostly it’s the peer support, the daily journaling, a safe place to improve your ideas and lean into the work ahead.
Digiday
OCTOBER 26, 2023
WPP CEO Mark Read has said its media business will eventually give the ad tech vendors advertisers use to buy programmatic ads a run for their money. It’s all part of the natural outcome of the group’s ongoing efforts, he has said, to capture a larger share of the programmatic market. This all started back in the summer when it combined their display, CTV, and out-of-home specialist teams into one big programmatic unit called Nexus.
Basis
OCTOBER 26, 2023
Oh, agencies. What hasn’t the world thrown at you lately? COVID-19? Check. The Great Resignation? Check. New regulations, the rise of generative AI, and the planned deprecation of third-party cookies in Chrome: Check, check, check. Did we mention media fragmentation yet? Or prolonged economic turbulence and uncertainty? We could go on, but you get the idea: There have been so many non-stop changes in the digital advertising world that trying to manage it all can feel like a never-ending game of
Digiday
OCTOBER 26, 2023
Video advertising company Pixability last Wednesday launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies. The Inclusive Media Initiative will aid in directing advertising on YouTube to self-identified diverse creators, who often do not attract the same media and sponsorship opportunities as larger influencers and content creators.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Exchange Wire
OCTOBER 26, 2023
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing appeared first on ExchangeWire.com.
Rob Campbell
OCTOBER 26, 2023
So this is the last post till next Thursday. I know … I know … I’ve only just come back from China but now I’m off to the US, so you get 3 more days free from me. Given this month has had an alarming lack of posts given I’ve found myself in Fiji, Australia, China and America, you should consider October my early Christmas present to you all.
Exchange Wire
OCTOBER 26, 2023
Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [.] The post The Ad Tech Optimist appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 26, 2023
The past 12 months have seen a push for supply path optimisation (SPO), as both the buy and sell side look to consolidate the number of partners they work with. Sam Wilson, Managing Director CTV EMEA at Magnite, expects that trend to accelerate in the year ahead. In this video interview, Wilson explains the logic behind SPO, its role in maximising yield for publishers, and Magnite’s CTV offering.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Exchange Wire
OCTOBER 26, 2023
MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [.] The post MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 26, 2023
Attention measurement is a crucial next step in the CTV space, according to Nick Reid, SVP Managing Director EMEA at DoubleVerify. Amid a scarcity of attention in the current marketplace, improving attention measurement and ensuring media quality will drive better business outcomes for advertisers. In this video interview, Reid examines the threat of CTV ad fraud, the role of measurement in assessing brand-safe environments, and how media quality is the baseline for this strategy.
Automatad Inc.
OCTOBER 26, 2023
Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. They are not just good; they are fantastic at driving engagement and boosting your earnings. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it.
MNTN
OCTOBER 26, 2023
When you know how a customer found out about your brand, you can determine which of your marketing channels are most successful. And when you know that, you can more effectively allocate your marketing budget toward channels that are performing well and develop strategies to strengthen weaker ones. With an omnichannel digital approach, however, it can be tricky to figure out the first part: exactly which channel ultimately led to a sale?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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