Adweek
DECEMBER 20, 2024
2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI.
Martech
DECEMBER 20, 2024
“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv
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Adweek
DECEMBER 20, 2024
Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group. Prior to.
Martech
DECEMBER 20, 2024
Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 20, 2024
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from.
Basis
DECEMBER 20, 2024
Ah, AI. Few innovations have sustained as much buzz in the advertising industry of late. With 82.4% of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 20, 2024
Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting consumers deeply engaged with news offers distinct advantages. These individuals are informed, attentive and more likely to respond to relevant messaging making them an especially valuable audience for advertisers.
Adweek
DECEMBER 20, 2024
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief.
More About Advertising
DECEMBER 20, 2024
Every Christmas there’s a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for 2024. At check-in, four passengers are presented with a choice: return home for Christmas as planned, or take an all-expenses paid trip to their dream destination. Then the cameras – and the families at home … The post Ultimate Christmas dilemma: Iberia airlines puts travellers to the test first appeared on More About Advertising.
Adweek
DECEMBER 20, 2024
The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years. Party City specialized in items such as balloons, Halloween costumes, and party goods, and CNN.
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Playwire
DECEMBER 20, 2024
Key Points Contextual advertising matches ads with relevant content for higher engagement and better performance While seemingly simple, effective contextual advertising requires balancing audience targeting, scale, and performance Contextual targeting becomes increasingly valuable as privacy regulations limit behavioral targeting options Modern contextual advertising goes far beyond simple keyword matching, leveraging advanced technologies and strategic content alignment
Adweek
DECEMBER 20, 2024
Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency executive, having spent more than two years prior at TBWAMedia Arts Lab as executive director of strategy for the Apple account, where she.
AdvertiseMint
DECEMBER 20, 2024
To maximize return on investment (ROI) with Apple Search Ad s, precise keyword targeting and compelling ad copy are essential. Whether you handle Apple Search Ads yourself or hire an Apple Search Ads ad agency , this article will explore how focusing on high-intent users, utilizing Apple’s metrics, and implementing robust A/B testing can enhance the effectiveness of your campaigns.
Adweek
DECEMBER 20, 2024
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show's international fanbase. The campaign includes two.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
DECEMBER 20, 2024
If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play by play belong to us. The useful question might be: “Is my story helpful?” And the follow on could be: “Is there any other version of this story that might be more helpful?
Adweek
DECEMBER 20, 2024
The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges in the house, leaving them with low blood sugar and lax supervision. Two hilariously dark ads--from The Wonderful Agency, the company's in-house creative division--set up a.
Ad Badger
DECEMBER 20, 2024
SUBSCRIBE Youre sipping cocoa, maybe rocking a festive sweater, thinking, Did I really survive this year? Hi, Im Michael Erickson. Read More 2025 Amazon PPC: You Left Your Strategy at Home Alone! [The PPC Den Podcast] The post 2025 Amazon PPC: You Left Your Strategy at Home Alone! [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
DECEMBER 20, 2024
The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem," CEO Arthur Sadoun told investors in its Q3 earnings.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Badger
DECEMBER 20, 2024
SUBSCRIBE Youre sipping cocoa, maybe rocking a festive sweater, thinking, Did I really survive this year? Hi, Im Michael Erickson. Read More From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! [The PPC Den Podcast] The post From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
DECEMBER 20, 2024
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, "The Madden Cruiser: A Bayou Adventure With Bill Belichick." Airing at 12pm ET ahead of.
Martech
DECEMBER 20, 2024
The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.
Adweek
DECEMBER 20, 2024
A TikTok ban appears imminent, and members of TikTok's thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving community, but a space where people can build careers. For example, Eli Rallo is a published author who gained popularity on TikTok along with creator.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
DECEMBER 20, 2024
In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.
Adweek
DECEMBER 20, 2024
In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. ADWEEK.
More About Advertising
DECEMBER 20, 2024
It’s hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now McCann UK CEO Polly McMorrow (below) is off – reported to be joining Richard Brim and Martin Beverley’s start-up agency due to launch in February. McCann says: We would like to thank Polly McMorrow for … The post Polly McMorrow exits IPGs McCann joining Brim start-up looks likely option first appeared on More About Advertising.
Adweek
DECEMBER 20, 2024
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
DECEMBER 20, 2024
In this week’s Week in Review: Canal+ lands on the London Stock Exchange, UK publishers form coalition for copyright protection in AI policy, and a US judge blocks attempts to dismiss Venu Sports lawsuit. Top Stories Canal+ Makes “Tepid” Stock Market Debut Canal+ debuted on the London Stock Exchange on Monday to “a tepid first day of trading”, according to Bloomberg , following the French pay-TV company’s split from parent company Vivendi.
Adweek
DECEMBER 20, 2024
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone retiring these days and one union pickets a Michigan station. Let us begin: Revolving Door: Reporter-anchor Tajma.
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