Adweek
MAY 22, 2024
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina" platform-Spanish for "the fine life"-which launched in 2020 with ads starring the famously chill Snoop Dogg. Now Pascal, the Emmy--and Golden Globe-nominated actor known for.
Seth Godin
MAY 22, 2024
If you’re sitting on the dock, watching the swim class without getting wet, it’s more accurate to say, “I’m just watching.” There are plenty of theories on how different people learn. Online, we’re in the middle of the biggest learning experiment in history, with countless videos, podcasts and interactive courses teaching just about anything.
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Adweek
MAY 22, 2024
Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was reluctant to invest more money in marketing. "Back in 2018, 2019, I did not feel we had all the capability we needed to spend.
AdExchanger
MAY 22, 2024
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […] The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 22, 2024
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it's for the wrong reasons. In.
Martech
MAY 22, 2024
In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 22, 2024
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their first-party data by working more closely with walled gardens – whether brands like it or not. The post First-Party Data Is In “Trough Of Disillusionment” – Can Walled Gardens Help? appeared first on AdExchanger.
Adweek
MAY 22, 2024
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform. The first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency.
AdExchanger
MAY 22, 2024
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […] The post Political Advertisers Promoted Polarization.
Adweek
MAY 22, 2024
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But.
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More About Advertising
MAY 22, 2024
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers “New York & London – WPP today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model … The post Claude 3 debuts for WPP first appeared on More About Advertising.
Adweek
MAY 22, 2024
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform. The first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency.
Martech
MAY 22, 2024
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.
Ad Monsters
MAY 22, 2024
Publishers can escape the trap of declining CPMs and user disengagement by reducing ad clutter and focusing on high-attention advertising that mirrors the successful, non-interruptive ad experiences of broadcast TV and gaming apps, according to Greg Wester of Digital Turbine. Publishers don’t have it easy these days. Declining CPMs are forcing many to pack their websites and apps with ads to compensate for lost revenue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 22, 2024
You know data is central to everything we do because it’s the subject of a number of cliches. The first of which was probably “data is the new oil.” The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires.
AdExchanger
MAY 22, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […] The post Talk About New-Age TV; Google Is Taking It To The Max appeared first on AdExchanger.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Exchange Wire
MAY 22, 2024
Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [.] The post Captify Launches Search-a-Like Audience Technology appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 22, 2024
Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.
Exchange Wire
MAY 22, 2024
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [.] The post Gil Sommer to Lead Product Functions at OpenX appeared first on ExchangeWire.com.
Ad Monsters
MAY 22, 2024
Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St. John’s University, Melissa Bonnick honed her writing skills.
Digiday
MAY 22, 2024
Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM. A few terms were thrown around in the report — as well as by digital ad execs debating the impropriety — to describe the alleged misbehavior, including “cookie stuffi
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MAY 22, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [.] The post Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting appeared first on ExchangeWire.com.
Digiday
MAY 22, 2024
Goodway Group this month added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. The digital media agency network in early May launched Gradiant, an agency offshoot that focuses on brand visibility across the entire marketing funnel, and G-Comm, a retail media accelerator aimed at addressing the challenges in the retail landscape.
Basis
MAY 22, 2024
The American auto market has often been driven by emotional purchases: You see a car that you love, and you drive it off the lot the same day. Cars have long held an intimate place in the American imagination, aided by a media industry that loves auto—just think of iconic cars like the 1961 Ferrari 250 GT SWB California Spyder from Ferris Bueller’s Day Off, James Bond’s 1964 Aston Martin DB5 , or the 1966 Ford Thunderbird from Thelma & Louise.
Digiday
MAY 22, 2024
Daniel Engelke, Content Marketing Manager, Viant Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges. These challenges span from the decline of third-party cookies (even if their end date has once again been pushed off) and new digital privacy laws to the seemingly unstoppable rise of connected TV and overall changes in media consumption habits.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MAY 22, 2024
Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing, and lifestyle core to their day-to-day despite financial constraints.Of the 1,004 [.] The post 57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances appeared first on ExchangeWire.com.
Digiday
MAY 22, 2024
Print renaissance? Two digital publishers are getting back into the print game this year, which is a sentence likely hard to believe in 2024. And while the advertising revenue opportunities of print are a mixed bag, execs at BDG’S Nylon and Complex NTWRK’s Complex say they aren’t necessarily hanging their hats on this being the brand new revenue driver going forward.
Brid.tv
MAY 22, 2024
With our last release, we introduced some major changes to the platform, like the depreciation of the shared library feature and the addition of new syndication rules. With this update, we’re bringing feature improvements and some minor fixes to the platform. See the full Platform Update 6.9.2. changelog down below. Full Platform Update 6.9.2. Changelog Added Added support for ingesting YouTube shorts into the platform; Added live stream scheduling options.
Martech
MAY 22, 2024
In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships. Let’s break down how to use automation for the best engagement at every customer touch point.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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