Adweek
MARCH 18, 2024
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola's Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac.
Seth Godin
MARCH 18, 2024
Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or much of agronomy–but that’s my choice.
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Adweek
MARCH 18, 2024
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her influence through multiple Netflix series and best-selling books. In Kondo's latest venture, she repurposes empty pasta boxes as packaging to ship clothes she.
The Ad Tech Blog
MARCH 18, 2024
IT managers can implement AI-driven security systems to ensure data protection and meet GDPR obligations. These systems can detect and respond to security breaches faster than traditional methods. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements. What specific AI tools can startups implement for GDPR compliance?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 18, 2024
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency into a powerhouse. But she became arguably one of the industry's biggest provocateurs by defending agencies' work following comments about Coinbase's Super Bowl ad.
Martech
MARCH 18, 2024
ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. 1.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 18, 2024
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made […] The post AI Is Not the Problem, Lack of Original Thinking Is the Problem appeared first on Adpulp.
Adweek
MARCH 18, 2024
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences. With the recent debut of Coca-Cola's "Foodmarks" campaign--which spotlights locations that are culturally relevant for the brand.
Martech
MARCH 18, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
MARCH 18, 2024
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Bracket Challenge. Well. sort of. In "A.I. Can Do That?," basketball fans of a certain age will immediately get the joke.
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Martech
MARCH 18, 2024
What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it
Adweek
MARCH 18, 2024
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders.
Martech
MARCH 18, 2024
Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council.
Adweek
MARCH 18, 2024
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7 million Tonieboxes and 72 million Tonies figures that help power the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Badger
MARCH 18, 2024
Want to grow your Amazon shop but don’t know how? Use the Product Opportunity Explorer. It helps you find products. Read More Product Opportunity Explorer Unlocks Amazon Success The post Product Opportunity Explorer Unlocks Amazon Success appeared first on Ad Badger.
Digiday
MARCH 18, 2024
Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. Now, another agency has entered the race with its own AI platform focused on media-buying, sales, strategy and other operations. Stagwell Inc.-owned Gale has a new platform called Alchemy.AI, evolved from the media agency’s previous Alchemy platform that also had its own internally built machine learning models.
Brid.tv
MARCH 18, 2024
In the previous release, we changed our main payment processor and primary currency, improved the ad call process for mid-roll ads, and updated several platform features. With Platform Update 6.8.6. we are introducing an upgraded analytics dashboard, beta testing for our most recent AI tool, and a few added features, all in a neatly rebranded CMS. New Real-Time Analytics Dashboard Starting today, a new real-time analytics dashboard will be available to all publishers.
Digiday
MARCH 18, 2024
Google’s controversial cookie replacement is now in its most critical test phase yet. Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them. Adform will be at it for six weeks, while Criteo and Magnite will extend testing for an additional two. These tests kicked off last week.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Bhatnaturally
MARCH 18, 2024
Every week, I curate a list of compelling creative ideas. Most of these are traditional adverts while some maybe great marketing ideas. This week, ads from Dream11 for India Premier League (IPL) 2024 and some creative marketing ideas from Tata Motors, among others. Dream 11: IPL 2024 The Indian Premier League is compared by many [.] The post Dream11 IPL 2024, Decathlon brand identity & more: creative ideas of the week appeared first on Bhatnaturally.
Digiday
MARCH 18, 2024
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Exchange Wire
MARCH 18, 2024
On today’s ExchangeWire digest: India’s Antitrust Regulator To Investigate Google; TikTok US Sales Hit Record Figures in 2023; OpenAI Signs Partnerships with El País and Le Monde In the antitrust ambit, India’s antitrust body has ordered an investigation into Google’s app [.] The post India’s Antitrust Regulator To Investigate Google; TikTok US Sales Hit Record Figures in 2023; OpenAI Signs Partnerships with El País and Le Monde appeared first on ExchangeWire.com.
Digiday
MARCH 18, 2024
As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. While major marketers have been testing alternatives, they’ve also been bolstering their first-party data strategies. That makes the pitch for retailers, who are in an arms race of sorts with retailers beefing up capabilities to shore up as many advertisers — both endemic and non-endemic — as possible to spend on their retail media networ
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 18, 2024
Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.
Digiday
MARCH 18, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage , the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher’s portfolio of digital and audio assets. Centering the Vox Media sales pitch on talent, franchises and tent poles, Schiller said on a recent episode of the Digiday Podcast that this is the form
VideoWeek
MARCH 18, 2024
MFE-MediaForEurope will not pursue a takeover of ProSiebenSat.1 until the German company divests its non-TV assets, CEO Pier Silvio Berlusconi suggested today. He also commented on the health of MFE, citing a strong start to the year in ad revenues, and a profitable 2023 compared with the previous year. In an interview with Italian daily newspaper Corriere della Sera , the Berlusconi heir disclosed that MFE profits in 2023 were expected to surpass 2022, when the media holding group made €217 mil
Digiday
MARCH 18, 2024
El próximo 20 de junio rueda el balón en las canchas estadounidenses donde una vez mas los fanáticos de la Copa América dirán presente, es el regreso del torneo al país, después de su paso en el centenario en 2016. La CONMEBOL , el organismo a cargo de la competición, le encargó la tarea de la campaña publicitaria en todo el continente a la agencia creativa Findasense Americas, que según su CEO Esteban Pineda, trabaja de la mano con el equipo de marketing y los stakeholders principales, para com
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 18, 2024
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back as the digital tide results in a wave of online direct marketing that fails to shift attitudes or sell more stuff. Creativity is the only real discriminator they say. It’s why WPP now calls itself … The post McDonald’s rewards W+K’s creativity with the toughest brief in town first appeared on More About Advertising.
Digiday
MARCH 18, 2024
For challenger holding company Stagwell, 2023 was not the greatest year — although it was far from the only holdco to have a not-great year. Net revenue was down 3.4% for the year to $2.1 billion, while organic revenue was down 5.9% with weakness in the U.S. On the brighter side, Assembly, one of Stagwell’s biggest media agencies, helped lead the media unit to 4.5% growth for the year.
More About Advertising
MARCH 18, 2024
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’ ‘The world’s favourite airline’ – and Uncommon is obviously feeling confident enough to stir the emotions once again for the (recently) much-criticised airline. Unlike Virgin cabin crew, who dress up as each other in the … The post British Airways gets its brand leader mojo back with Uncommon first appeared on More About Advertising.
MNTN
MARCH 18, 2024
It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB).
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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