Seth Godin
OCTOBER 6, 2024
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation that bursts forth as a polished and finished product.
AdExchanger
OCTOBER 6, 2024
Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it was abandoning its plan to deprecate third-party cookies in Chrome. Instead, Google said it will launch a user choice mechanism in its browser. But it’s been more than two months now, and Google hasn’t shared […] The post Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like?
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MNTN
OCTOBER 6, 2024
According to science*, these are the three fastest observed phenomena in the world: The rapid acceleration of technology The changing world of advertising How quickly you hit mute on an irrelevant CTV ad (more on that in a bit) As marketers, we’re expected to not just be in the know on everything happening in the world — we’re often expected to be experts.
Digiday
OCTOBER 6, 2024
Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Multiple sources say Microsoft began letting retail media publishers know that it was sunsetting the service over the summer, at the same time it announced a “strategic collaboration” with the ad tech outfit.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Exchange Wire
OCTOBER 6, 2024
Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [.] The post Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact appeared first on ExchangeWire.com.
Digiday
OCTOBER 6, 2024
Todd Kaplan’s resume at-a-glance Joined Kraft Heinz as CMO (July 2024) PepsiCo CMO (Feb. 2022 to June 2024) PepsiCo vp, marketing (August 2018 to Feb. 2022) Todd Kaplan could be considered a betting man. In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, the PepsiCo marketing veteran seems to always bet on the brand, pulling in big-name celebs and cheeky creative to create brand buzz.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
OCTOBER 6, 2024
The growth and maturity of the creator economy is impossible to ignore. It will surely dominate this year’s Advertising Week kicking off today in New York, according to marketers and media executives, who say that the fragmented media landscape continues to elevate the importance of the creator economy, which has become a reality for nearly every platform, even surprising platforms like LinkedIn , for marketers.
Rob Campbell
OCTOBER 6, 2024
A few weeks ago, while going for my daily walk, I saw this: I know there’s nothing new in this concept. Let’s face it … + Solving problems are more powerful than communicating problems. + Talking to someone is always more effective than talking to everyone. + Changing contexts and perspectives helps change contexts and perspectives. + Being self-awareness opens up possibilities for who you can become. … is well established and been practiced for years – such as this
Digiday
OCTOBER 6, 2024
Publishers are still very much living in the platform era. But they are also straddling the AI era, with the likes of OpenAI and Perplexity standing in as the next generation of platforms for publishers to deal with, as the recent Digiday Publishing Summit made clear. “The AI era is going to challenge us in completely new and different ways,” said Bloomberg Media chief digital officer Julia Beizer.
More About Advertising
OCTOBER 6, 2024
Toronto Raptors is the only NBA team outside the States – ‘outsiders’ you might say – and that’s the theme of this 30th birthday film from Paris agency Yard. This version’s for its French fans. Directed by Ludo Gontrand through Hamlet. Has all the grittiness of the best French cop shows and the sociology is … The post Toronto Raptors out-Nikes Nike for anniversary film first appeared on More About Advertising.
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Digiday
OCTOBER 6, 2024
With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind the scenes to establish standards across a few vital areas that currently lack transparency, Digiday has learned. First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad auction process of investing in media, which the network estimates at around $600 billion in global spend.
VideoWeek
OCTOBER 6, 2024
Beeswax, the buy-side bidder solutions arm of Freewheel, is using AI and machine learning to bring efficiencies to buyers, says Greg Endean, Commercial Director EMEA at Beeswax. “They’re not manual processes that you can expect buyers to undertake themselves,” he adds. “They are things that we need AI and machine learning models to be able to handle on behalf of the buyers.” In this interview, Endean also explains what Beeswax brings to Freewheel and to the market.
Digiday
OCTOBER 6, 2024
Fresh off a win of several chunks of Adobe’s marketing and tech needs — which it shared with Dentsu’s creative arm — agency holding company Stagwell can thank, in some ways, its digital transformation arm, made up in part by the Code and Theory Network. (For the purposes of this briefing, let’s refer to the network as CandT, since the group eschews the noble ampersand.
AdExchanger
OCTOBER 6, 2024
As Nike's new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes. The post Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again) appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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