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Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years. […] The post How AI Has (Already) Become The Foundation Of Digital Advertising appeared first on AdExchanger.
Considering the many, many industry shake-ups that defined the year, it's easy--perhaps too easy--to feel pessimistic about the future of TV news. That's why TVNewser decided to dedicate the last day of 2024 to spotting the green shoots that may bloom in 2025. As a companion piece to our 2024 lookback, we asked insiders at.
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News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable workplace, and the wellbeing of our employees is a top priority. We take matters important to our employees seriously and thoroughly investigate.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025. In Anti-woke corporate backlash Out DEI corporate wave In Fragmentation of brand safety Out Industrialization of brand safety Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring comments are directed at the British Gas engineer rather than the dcor. A second series of idents will tick the sustainable living box … The post British Gas decorates C4 home shows with T&Pm idents first appeared on More About Advertising.
For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising , DAI takes a page from the Meta advertising playbook and uses advanced data analytics to target viewers based on their demographics, behavior, and preferences.
For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising , DAI takes a page from the Meta advertising playbook and uses advanced data analytics to target viewers based on their demographics, behavior, and preferences.
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Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could ameliorate the problems of the human condition, day by day, year by year, toward better. Max Roser highlighted three sentences that seem like they can’t all be true: “The world is much better. The world is awful. The world can be much better.” But of course, they are.
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What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood has come up with a parallel track that spurns technology and embraces the unlikely (but all-too-believable) trend of Medievalism. The great regression is a rejection of modern tech culture, fuelled by Trumps return to power … The post Medievalism or tech takeover?
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