Adweek
DECEMBER 31, 2024
Considering the many, many industry shake-ups that defined the year, it's easy--perhaps too easy--to feel pessimistic about the future of TV news. That's why TVNewser decided to dedicate the last day of 2024 to spotting the green shoots that may bloom in 2025. As a companion piece to our 2024 lookback, we asked insiders at.
AdExchanger
DECEMBER 31, 2024
Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years. […] The post How AI Has (Already) Become The Foundation Of Digital Advertising appeared first on AdExchanger.
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Adweek
DECEMBER 31, 2024
News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable workplace, and the wellbeing of our employees is a top priority. We take matters important to our employees seriously and thoroughly investigate.
Digiday
DECEMBER 31, 2024
Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So its no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising. But so far, consumers arent as enamored with generative AI created ads as marketers have been. Throughout 2024, the marketers who obviously used generative AI to make their ads ( Toys R Us , Under Armour , Coca-Cola ) or touted the possibilities of generative AI in
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
More About Advertising
DECEMBER 31, 2024
Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring comments are directed at the British Gas engineer rather than the dcor. A second series of idents will tick the sustainable living box … The post British Gas decorates C4 home shows with T&Pm idents first appeared on More About Advertising.
AdvertiseMint
DECEMBER 31, 2024
For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising , DAI takes a page from the Meta advertising playbook and uses advanced data analytics to target viewers based on their demographics, behavior, and preferences.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 31, 2024
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his long-suffering sidekick and their dastardly nemesis. As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.
Seth Godin
DECEMBER 31, 2024
Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could ameliorate the problems of the human condition, day by day, year by year, toward better. Max Roser highlighted three sentences that seem like they can’t all be true: “The world is much better. The world is awful. The world can be much better.” But of course, they are.
More About Advertising
DECEMBER 31, 2024
Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK, repositioning the venerable brand for a new generation with not a beaming good ol’ colonel from the Deep South to be seen anywhere. BBH, when it launched on an unsuspecting world, said when the others … The post MAA Ads of the Year: KFC Believe in Chicken from Mother first appeared on More About Advertising.
More About Advertising
DECEMBER 31, 2024
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood has come up with a parallel track that spurns technology and embraces the unlikely (but all-too-believable) trend of Medievalism. The great regression is a rejection of modern tech culture, fuelled by Trumps return to power … The post Medievalism or tech takeover?
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