Adweek
OCTOBER 1, 2024
In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name brands, including Microsoft, Uber, Target, and Cisco, publicly pledged to create various internal programs to foster diversity, equity, and inclusion (DEI.
Martech
OCTOBER 1, 2024
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.
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Adweek
OCTOBER 1, 2024
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans.
Martech
OCTOBER 1, 2024
This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 1, 2024
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it has 60 million unique monthly visitors, and over 200 million registered users, (those who have signed up with an email address). The user base skews.
Martech
OCTOBER 1, 2024
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 1, 2024
My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.
Adweek
OCTOBER 1, 2024
Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe.
Martech
OCTOBER 1, 2024
Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all. Salesforce referred to the incident as a “degradation of service” and issued a number of updates throughout the day on Tuesday. As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate.
Adweek
OCTOBER 1, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
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Martech
OCTOBER 1, 2024
Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines.
Adweek
OCTOBER 1, 2024
ABC World News Tonight with David Muir started the 2024-2025 broadcast season in its usual first place position in both total viewers and the advertiser-coveted demo of Adults 25-54. It's the ninth consecutive year that WNT opened the season as the most-watched evening newscast. In addition, the program extended its winning streak in total viewers.
Martech
OCTOBER 1, 2024
Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and devices.
Adweek
OCTOBER 1, 2024
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting of the audience size. That's because the network's parent company, Paramount Global, is involved in a potentially.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 1, 2024
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network. The post As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix appeared first on AdExchanger.
Adweek
OCTOBER 1, 2024
Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but cheaper products as well as marketing that calls out competitors' high prices. Drugstore brands such as.
Seth Godin
OCTOBER 1, 2024
Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when you need 5% more out of it. It’s brittle. Smart leaders build for resilience instead.
Adweek
OCTOBER 1, 2024
The 50th season of Saturday Night Live is off to a strong ratings start and is a record-breaker for streaming service Peacock. NBC said Monday that 5.3 million people watched the premiere live, the best opening for the show since 2020. (ABC News / AP) The 5.3 million viewers also makes SNL one of the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
OCTOBER 1, 2024
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value. The open web is on life support, or so they say.
Adweek
OCTOBER 1, 2024
CBS News' Norah O'Donnell and Margaret Brennan will moderate the vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio) Tuesday. (Axios) O'Donnell has a strong background in politics and big interviews, having previously worked as CBS' White House correspondent. She has worked at the broadcaster for 13 years. Brennan was one.
More About Advertising
OCTOBER 1, 2024
Beyoncé is a denim fan these Cowboy Carter days and here she is reprising BBH’s famous 1985 ‘Launderette’ commercial, the one with Nick Kamen exciting the crowd. From TBWAChiatDay. There’s even a Kamen lookalike taking a sneaky peek. The original in 1985, by Barbara Nokes and BBH co-founder John Hegarty, directed by Roger Lyons, didn’t … The post Beyoncé reveals her inner Nick Kamen in Levi’s reprise first appeared on More About Advertising.
Adweek
OCTOBER 1, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage giant is adapting to the unique economic challenges and shifting consumer behaviors in the U.K. market. O'Rourke shares insights into how Diageo is leveraging.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 1, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet criminals – with some reality TV and social media crypto influencers used as bait – plus a bunch of crooked […] The post The Black Market For Facebook Customer Service; Caught Up In Case Law appeared first on AdExchanger.
Adweek
OCTOBER 1, 2024
CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon's 4:00 p.m. CT newscast. CBS Chicago's AR/VR space covers over 1100 sq ft of floor area and reaches 16 feet tall. With the launch, it will be the only station in the region to deliver weather this way.
AdExchanger
OCTOBER 1, 2024
Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco. Tawakol is now on his third company, a startup he launched last year called Rembrand that uses AI to automate in-video virtual product placements for influencers and […] The post Oracle Memories, With Omar Tawakol appeared first on AdExchanger.
Adweek
OCTOBER 1, 2024
The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA's favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the 2024-2025 season. One week after ceding the top spot, GMA reclaimed its throne in total viewers, moving ahead of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 1, 2024
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed salaries for the jobs begin at roughly $200,000, going up to $440,000 for the most senior roles.
Adweek
OCTOBER 1, 2024
The CEO and publisher of left-leaning news publication The New Republic, Michael Caruso, stepped down from his role Thursday, according to an internal memo obtained by ADWEEK.
Digiday
OCTOBER 1, 2024
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel. The 24/7 news stream DirecTV plus Dish, Paramount minus Nielsen, Sky versus WBD and more The 24/7 news stream Programming a live 24/7 streaming channel is no easy feat. That’s 168 hours to fill each week. So NBCUniversal’s Spanish-language network Telemundo has sought to be savvy with how it programs Noticias Telemundo Ahora, the live 24/7 free, ad-supported streaming TV news channel
Adweek
OCTOBER 1, 2024
A bid from Rust armorer Hannah Gutierrez-Reed to overturn her conviction for involuntary manslaughter over the accidental shooting death of the film's cinematographer, Halyna Hutchins, has been denied. (THR / THR, Esq.) New Mexico Judge Mary Marlowe Sommer ruled that Reed's conviction still holds even though the judge previously determined that the prosecution suppressed evidence.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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