Adweek
OCTOBER 1, 2024
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans.
Martech
OCTOBER 1, 2024
My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.
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Adweek
OCTOBER 1, 2024
In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name brands, including Microsoft, Uber, Target, and Cisco, publicly pledged to create various internal programs to foster diversity, equity, and inclusion (DEI.
Martech
OCTOBER 1, 2024
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 1, 2024
It was an iconic race in an Ichanic place. Last week ushered in the inaugural and first-of-its-kind women's track event, Athlos, at legendary Icahn Stadium. Featuring the fastest women in the world, the largest purse in women's track history, a giveback structure that rewards athletes more than ever before, and the kind of entertainment swagger.
Martech
OCTOBER 1, 2024
Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at all. Salesforce referred to the incident as a “degradation of service” and issued a number of updates throughout the day on Tuesday. As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 1, 2024
This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.
Adweek
OCTOBER 1, 2024
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it has 60 million unique monthly visitors, and over 200 million registered users, (those who have signed up with an email address). The user base skews.
AdExchanger
OCTOBER 1, 2024
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network. The post As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix appeared first on AdExchanger.
Adweek
OCTOBER 1, 2024
ABC World News Tonight with David Muir started the 2024-2025 broadcast season in its usual first place position in both total viewers and the advertiser-coveted demo of Adults 25-54. It's the ninth consecutive year that WNT opened the season as the most-watched evening newscast. In addition, the program extended its winning streak in total viewers.
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More About Advertising
OCTOBER 1, 2024
Beyoncé is a denim fan these Cowboy Carter days and here she is reprising BBH’s famous 1985 ‘Launderette’ commercial, the one with Nick Kamen exciting the crowd. From TBWAChiatDay. There’s even a Kamen lookalike taking a sneaky peek. The original in 1985, by Barbara Nokes and BBH co-founder John Hegarty, directed by Roger Lyons, didn’t … The post Beyoncé reveals her inner Nick Kamen in Levi’s reprise first appeared on More About Advertising.
Adweek
OCTOBER 1, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Ad Monsters
OCTOBER 1, 2024
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value. The open web is on life support, or so they say.
Adweek
OCTOBER 1, 2024
Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but cheaper products as well as marketing that calls out competitors' high prices. Drugstore brands such as.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
OCTOBER 1, 2024
Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when you need 5% more out of it. It’s brittle. Smart leaders build for resilience instead.
Adweek
OCTOBER 1, 2024
The 50th season of Saturday Night Live is off to a strong ratings start and is a record-breaker for streaming service Peacock. NBC said Monday that 5.3 million people watched the premiere live, the best opening for the show since 2020. (ABC News / AP) The 5.3 million viewers also makes SNL one of the.
AdExchanger
OCTOBER 1, 2024
Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco. Tawakol is now on his third company, a startup he launched last year called Rembrand that uses AI to automate in-video virtual product placements for influencers and […] The post Oracle Memories, With Omar Tawakol appeared first on AdExchanger.
Adweek
OCTOBER 1, 2024
CBS News' Norah O'Donnell and Margaret Brennan will moderate the vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio) Tuesday. (Axios) O'Donnell has a strong background in politics and big interviews, having previously worked as CBS' White House correspondent. She has worked at the broadcaster for 13 years. Brennan was one.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 1, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet criminals – with some reality TV and social media crypto influencers used as bait – plus a bunch of crooked […] The post The Black Market For Facebook Customer Service; Caught Up In Case Law appeared first on AdExchanger.
Adweek
OCTOBER 1, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage giant is adapting to the unique economic challenges and shifting consumer behaviors in the U.K. market. O'Rourke shares insights into how Diageo is leveraging.
Martech
OCTOBER 1, 2024
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.
Adweek
OCTOBER 1, 2024
CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon's 4:00 p.m. CT newscast. CBS Chicago's AR/VR space covers over 1100 sq ft of floor area and reaches 16 feet tall. With the launch, it will be the only station in the region to deliver weather this way.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
OCTOBER 1, 2024
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed salaries for the jobs begin at roughly $200,000, going up to $440,000 for the most senior roles.
Adweek
OCTOBER 1, 2024
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting of the audience size. That's because the network's parent company, Paramount Global, is involved in a potentially.
Digiday
OCTOBER 1, 2024
This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelez and Clinique spoke about how they approach different retail media channels.
Adweek
OCTOBER 1, 2024
A bid from Rust armorer Hannah Gutierrez-Reed to overturn her conviction for involuntary manslaughter over the accidental shooting death of the film's cinematographer, Halyna Hutchins, has been denied. (THR / THR, Esq.) New Mexico Judge Mary Marlowe Sommer ruled that Reed's conviction still holds even though the judge previously determined that the prosecution suppressed evidence.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
OCTOBER 1, 2024
MINT, the global leader in Advertising Resource Management (ARM) software, and Redmill Solutions, the global leader in Marketing Investment Intelligence solutions, have announced a strategic partnership to offer clients an integrated solution that consists of both media planning and buying, [.] The post MINT & Redmill Solutions Announce a Global Partnership appeared first on ExchangeWire.com.
Adweek
OCTOBER 1, 2024
The CEO and publisher of left-leaning news publication The New Republic, Michael Caruso, stepped down from his role Thursday, according to an internal memo obtained by ADWEEK.
Martech
OCTOBER 1, 2024
Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe’s application for orchestrating personalized customer journeys across channels and devices.
Adweek
OCTOBER 1, 2024
In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. 2, 2025. (Deadline) He will hand the reins in January to a key member of his management team, Ravi Ahuja. Ahuja currently runs Sony's global television studios, which have shepherded such hits as.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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