Martech
DECEMBER 6, 2024
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.
Adweek
DECEMBER 6, 2024
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work. While consumers still feel conflicted about brands use of the technology, some marketing departments have found savings by leaning on generative AI in.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 6, 2024
Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release.
Adweek
DECEMBER 6, 2024
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting top advertising talent from Google and Meta, launching a search-integrated ChatGPT, and exploring ad-driven revenue as it refines its for-profit.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
DECEMBER 6, 2024
Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.
Adweek
DECEMBER 6, 2024
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn't figure it out. I had what I thought were top-tier dance moves. But there I was, sulking in a dimly lit corner, on the top row where no one.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
DECEMBER 6, 2024
Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group. Prior to joining M&C Saatchi Group, Bellan-White spent three years as global chief marketing officer at Vice Media Group. She brings extensive agency experience, as well, with nine years.
Martech
DECEMBER 6, 2024
Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and the associated martech job description. Understanding this also helps with martech team formation. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team.
Adweek
DECEMBER 6, 2024
Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner Raj Heda to lead the new spinoff. CeCo Digital aims to provide marketers with integrated systems across communications, customer experience, and loyalty.
Seth Godin
DECEMBER 6, 2024
If attention is what you seek and attention is what you measure, it’s likely you’ll create drama. And drama is inherently short-lived. The managing director of Jaguar said, “We’ve certainly gathered an awful lot of attention over the last few weeks.” Choosing the word “awful” was appropriate. Here’s the design that made Jaguar iconic: Sixty years later, it still turns heads and fuels dreams.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
DECEMBER 6, 2024
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product. Scores of agencies stand at the ready to book talent for jobs like this--often slender younglings who'll pair their good looks with a.
Martech
DECEMBER 6, 2024
Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the companys new Zero Data AI Cloud, aimed at accelerating business AI adoption. The platform is designed to overcome common hurdles in enterprise adoption, such as data access, accuracy and flexibility. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.
Adweek
DECEMBER 6, 2024
GroupM projects that the global advertising industry will surpass $1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% this year, up from the 7.8%.
More About Advertising
DECEMBER 6, 2024
Adland may be full of professional charmers but it’s as competitive as a 16th century Italian court, with assassins lurking behind every arras when it comes to pinching other people’s business. Saatchi & Saatchi wrote the book on this in the 1970s and 1980s as they embarked on their rise to (brief) world domination. One … The post Publicis and WPP: does taking over as worlds number one ad holding company actually matter?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
DECEMBER 6, 2024
The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger as an outstanding corporate citizenship, including his support for multiple Ad Council efforts, and the event raised a record-breaking $9.2 million to support its efforts. The event was co-hosted by actors Angela Bassett and Lilly.
VideoWeek
DECEMBER 6, 2024
In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Top Stories MFE Lines Up 3.4 Billion Loan for Potential ProSieben Takeover European broadcaster MFE-MediaForEurope, owner of Mediaset and Mediaset Espaa, has held talks with several banks to secure a 3.4 billion loan to help finance any moves it might wish to make next year relating to
Adweek
DECEMBER 6, 2024
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $100 million, which includes the price of the deal and the costs to scale Intelligence Node. Intelligence Node's 120 employees will become part.
Adweek
DECEMBER 6, 2024
The ongoing threat of a TikTok ban just got more serious. Today (Dec. 5), a U.S. federal appeals court upheld a law that requires TikTok's owner, Chinese tech firm ByteDance, to divest itself of the app in the United States by early next year, or face a ban. Unless the Supreme Court intervenes, the decision.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 6, 2024
TikTok took a hit in Washington, D.C., Friday, as the U.S. Court of Appeals for the Federal Circuit upheld a law that requires Chinese-based parent company ByteDance to sell the popular video-sharing social platform by Jan. 19 or see the application banned in the U.S. The likely next step for TikTok and ByteDance is an.
Adweek
DECEMBER 6, 2024
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders--and increasing its audience 41% from the roughly 9 million who watched the New.
Adweek
DECEMBER 6, 2024
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see Byron Allen (pictured) is suing McDonald's, saying the company discriminates against black-owned businesses, and in the "I guess?" category of news, we see a bunch of anchor dudes have been named to.
Adweek
DECEMBER 6, 2024
Veteran news director Ed Trauschke is retiring from Raleigh, N.C. CBS affiliate WNCN. He joined the station in 2017. His last day at WNCN will be Friday, December 20, 2024. "For the last seven years Ed has overseen the growth and development of our newsroom. He's helped guide CBS 17 News to new heights, instilling.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
DECEMBER 6, 2024
Top of the Ticker: ABC News is saying goodbye to its longtime home on New York's Upper West Side. The network is moving south to 7 Hudson Square, site of the recently opened Robert A. Iger building, named after the Disney CEO.
Adweek
DECEMBER 6, 2024
Donald Trump's love/hate relationship with Fox News Media was all love on Thursday night. The president-elect received the inaugural Patriot of the Year award during Fox Nation's sixth annual Patriot Awards ceremony, held in Brookville, NY. Chants of "USA!" echoed inside the Tilles Center for Performing Arts as Trump walked onto the stage and was.
Expert insights. Personalized for you.
129 
Let's personalize your content