Adweek
MAY 24, 2024
The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people's search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching "what is in Google's AI.
Martech
MAY 24, 2024
I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.
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Adweek
MAY 24, 2024
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The "You Can Already Taste It" campaign, created by agency Rethink, encourages consumers to imagine the new condiment's flavor and share their reviews without actually.
Seth Godin
MAY 24, 2024
“Just a little more,” might be a useful way to self motivate, until it isn’t. N + 1 pushes us to win every race, every argument, every bank balance competition. Sometimes this is simply a self challenge, not designed to hurt others, but the problem with never being satisfied is that the loser is also going to be you. “Enough” is often attainable and always useful.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 24, 2024
Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it's on a stationary bike at home or accessing classes through the app while traveling. Peloton is recognized for its charismatic and influential instructors such as Kendall.
AdExchanger
MAY 24, 2024
This week, AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil two-and-a-half days of content down into a takeaway, but if there was a theme of the conference, it would have to be the “‘i’ word: “incrementality.” It came up again and […] The post ‘Incrementality’ Is The Buzzword That Stole Prog IO appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
MAY 24, 2024
IAB Tech Lab’s Senior Director, Privacy & Data Rowena Lam has worn many hats throughout her time in ad tech. Now she’s at the forefront of helping industry professionals understand the many recent changes in privacy laws and what to expect in a cookieless world. Rowena Lam’s journey in ad tech has not followed a direct path. She began her career in digital marketing and eventually found herself in the world of privacy.
Adweek
MAY 24, 2024
Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account.
Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.
Adweek
MAY 24, 2024
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk. For more than 25 years before joining Epsilon, Smith worked in marketing or data-adjacent roles at companies including Oracle, Nielsen, LiveRamp.
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Martech
MAY 24, 2024
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud.
More About Advertising
MAY 24, 2024
Black Pencils are for work that is “truly ground breaking” and some years D&AD has awarded none at all. This year, there were four: Marcel’s “WoMen’s Football” for Orange; McCann Poland’s “Where to Settle” for Mastercard; Apple’s VisionOS design; and Japan Railways’ “My Japan Railway” by Dentsu Tokyo. UK agencies missed out on the Black … The post D&AD hands out four Black Pencils at 2024 awards, none to UK first appeared on More About Advertising.
Marketing Tech News
MAY 24, 2024
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). This is according to the latest Social Media Trends Report from consumer research company.
Digiday
MAY 24, 2024
This Tactics + Insights guide, sponsored by creator marketing platform Collective Voice, examines how brands work with creators to reach and engage audiences across multiple touchpoints and channels. As the sales funnel has evolved to be non-linear, creators are essential for brands to reach consumers throughout all customer journey stages. Brands are tapping creators to produce effective, authentic content that gives marketers access to new audiences, drives sales and unlocks long-term partners
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MAY 24, 2024
Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas […] The post Healthy Teams Make Great Things appeared first on Adpulp.
Digiday
MAY 24, 2024
Cualquier supermercado popular en México cuenta seguramente con las galletas Marías de Gamesa entre su inventario, esto se debe a su gran auge entre consumidores de todos los demográficos, reportes de PepsiCo han coronado este producto como uno los favoritos en el país azteca durante décadas. La empresa que creó la marca Gamesa fue fundada en 1921, conocida en aquel entonces como La Industrial S.A. y adquirida por PepsiCo en 1990.
More About Advertising
MAY 24, 2024
WPP’s VML, the world’s biggest creative agency according to the holding company (certainly the most numerous with around 30,000 people) has filled a gaping gap with the appointment of Ryan McManus from New York as UK CCO. He has also worked in South Africa and Germany. McManus (above) says: “From the moment I met the … The post Ryan McManus takes lead creative role at WPP’s VML London first appeared on More About Advertising.
Marketing Tech News
MAY 24, 2024
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). This is according to the latest Social Media Trends Report from consumer research company.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 24, 2024
Tricky one this: with Scorsese directing actor-of-the-moment Chalamet for Chanel it had better be good (the budget was probably bigger than most movies) but they make a pretty good fist of it, cramming a modest (for Scorsese) 90 seconds with stuff that bears repeat viewing. And it’s, um, stylish. Deploying showbiz has always been a … The post MAA Ad of the Week: Martin Scorsese and Timothée Chalamet for Chanel first appeared on More About Advertising.
Exchange Wire
MAY 24, 2024
A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of UK consumers say they are planning [.] The post Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns appeared first on ExchangeWire.com.
VideoWeek
MAY 24, 2024
In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. Top Stories ITV Plans to Cut 200 Jobs in Wake of Studios Slowdown ITV is planning to cut 200 jobs, CEO Carolyn McCall told staff in an email this morning, as the UK broadcaster continues to feel the effects of a TV advertising downturn and a slowdown at its studio division.
Exchange Wire
MAY 24, 2024
This week on The Stack: Google Shakes Up Search Landscape; This Week’s Data and Streaming Partnerships; Could Canada Also Ban TikTok? Plus today's episode of the MadTech Daily. Last week, Google shook up the search landscape with the launch of its [.] The post Google Shakes Up Search Landscape; This Week’s Data and Streaming Partnerships; Could Canada Also Ban TikTok?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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