Adweek
JULY 14, 2024
Futbol in the U.S. is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. This surge in futbol's popularity has left fans, particularly those.
The Ad Tech Blog
JULY 14, 2024
In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues. Understanding User Consent and Privacy Key Points Importance of user consent in mobile advertising Challenges in maintaining user privacy Regulatory frameworks and compliance Best practices for obtaining user consent Future trend
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AdExchanger
JULY 14, 2024
Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there. Cao moved to Ad Tech Land in May after nearly a decade at Google, including a two-year stint on the Privacy Sandbox partnerships team as a liaison to the […] The post Why This Googler Left The Privacy Sandbox For RTB House appeared first on AdExchanger.
Seth Godin
JULY 14, 2024
Along the way, we have been taught to associate character skills like honesty, rationality, agreeableness, grit and care with surface metrics like wealth or power. That’s almost certainly incorrect. And if we make assumptions based on vague measures of class, we’re going to get tricked. In any village, cabal or cadre, you’ll probably see a similar percentage of bad actors.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JULY 14, 2024
The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms.
Chief Martech
JULY 14, 2024
In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks. Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of AI: A unifie
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
JULY 14, 2024
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies & brand teams because even creating which are simply noticed – not ignored, is so difficult. In that context, where a majority of ads are simply not seen it’s a huge achievement to create ads which [.] The post Channel 4’s outstanding ad for Paralympics, Telstra outdoor and more: top creative ads of the week appeared first on Bhatnaturally.
Digiday
JULY 14, 2024
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs. YouTube’s growing viewership on connected TV screens is likely a major factor at play, but it’s not the only reason creators like Charlotte D
Rob Campbell
JULY 14, 2024
Today, England play their first ever football final on foreign soil. Do we deserve to be here? Well, the fact we’re here means the answer has to be yes, however if truth be told, we owe a lot to luck. And persistence. And skill. But mainly luck. Because apart from one 45 minute spell, we have been pretty rubbish but that means nothing given we’re now just 90 minutes from history.
Digiday
JULY 14, 2024
Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving into these alternatives (aka the Privacy Sandbox) are on their own, with no Google-sized safety net in sight.
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AdExchanger
JULY 14, 2024
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization. The post Amazon Joins The AI Chatbot Fray; Google Search Evolves Again appeared first on AdExchanger.
Digiday
JULY 14, 2024
The sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering , the sooner the media agency world can wrap its arms around how to use it properly. For the most part, the holding companies have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.
Digiday
JULY 14, 2024
The future of the generative AI hype cycle is up in the air, especially after a report from Goldman Sachs questioning the actual value of AI tools. Still, these tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes — safe, isolated and controlled spaces for testing — as well as internal AI task forces and client contracts.
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