Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. However, the concept of marketing funnels has some important limitations. In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops.

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IAB Tech Lab

OCTOBER 17, 2023

Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency.

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Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. AI is here. In the third quarter, two of the top three breakout apps by download growth were AI-powered: ChatGPT and Remini, a photo editing app that uses AI to enhance photos.

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Seth Godin

OCTOBER 17, 2023

Here’s a simple XY grid to help you think about your next project, freelance career or startup: All too common are ‘fun’ businesses where someone finds a hobby they like and tries to turn it into a gig. While the work may be fun, the uphill grind of this sort of project is exhausting. If it’s something that lots of people can do and that customers don’t value that much, it might not be worth your time.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.

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AdExchanger

OCTOBER 17, 2023

No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI. Companies are striving to cut costs and […] The post Your CFO Doesn’t Care About Likes.

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AdExchanger

OCTOBER 17, 2023

You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s when the fun starts,” said Amman Badlani, executive director and head of search at GroupM, speaking at Advertising Week in New York on Monday. By “fun,” Badlani means being able to consistently measure return on […] The post Putting The ‘Fun’ Into The Fundamentals Of Retail Media Standardization appeared first on AdExchanger.

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Martech

OCTOBER 17, 2023

Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest adventure? That’s a real, human touch. That’s connection. It’s what pulls you back, even though there’s a java joint just steps from your door. OK, now picture that warm vibe in the digital marketing scene.

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AdExchanger

OCTOBER 17, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to become an even scarcer resource. US television (linear and streaming combined) will likely lose almost a quarter of its ad inventory volume over the next four years, according to media prognosticator Brian Wieser, writing at […] The post TV Inventory Keeps Dwindling; The MFA And DEI Mixup appeared first on AdExchanger.

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Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

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Advertising

Exchange Wire

OCTOBER 17, 2023

In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [.] The post FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked appeared first on ExchangeWire.com.

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Martech

OCTOBER 17, 2023

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Join content experts and learn how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.

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Digiday

OCTOBER 17, 2023

Apple and Google are facing unrivaled scrutiny from regulators on either side of the Atlantic, and it is within this context that Movement for an Open Web has recommended measures to level the playing field in ad tech. MoW has also urged the U.K.’s Competition Markets Authority to force divestiture of Google’s ad tech assets, plus join with antitrust authorities from other G7 nations to oversee digital standards bodies such as the World Wide Web Consortium , a.k.a.

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Exchange Wire

OCTOBER 17, 2023

Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [.] The post IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

OCTOBER 17, 2023

Media management firm Ebiquity just pulled off a rather unexpected move by snapping up Transmit, which the company has dubbed the “Bloomberg Terminal for Media Pros.” In the past, Ebiquity mostly scooped up smaller businesses with holdings in talent, tech, or markets. But Transmit, launched by Ebiquity’s chief strategy officer Ruben Schreurs last year, adds a fresh twist to the company’s playbook.

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VideoWeek

OCTOBER 17, 2023

Kantar, a global insights and consulting company, has released its Entertainment on Demand (EoD) data on the UK streaming market in Q3. The market is showing signs of growth, with Subscription Video on Demand (SVOD) and free ad-supported streaming TV (FAST) in particular showing increased use by British households. Kantar’s study found that SVOD subscribers were up from Q2, with 19.8 million UK households subscribed to at least one paid video streaming service, up from 19.3 million in the previo

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Digiday

OCTOBER 17, 2023

Chipotle has become firmly entrenched in the fighting game community, and the brand’s recent partnership with “Street Fighter 6” is no exception. By offering users access to immersive in-game brand activations alongside more traditional in-game banner ads, Chipotle has made itself synonymous with the popular title — without turning off its hardcore gamer fans.

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More About Advertising

OCTOBER 17, 2023

While the ad world mulls over the merger of Wunderman Thompson into VML – now the world’s “biggest creative company” according to WPP – Omnicom is quietly getting on with business, posting 3.3% growth in Q3 2023 on a 3.9% increase in overall revenue to $3.6bn. Omnicom now expects 4% growth for the year and … The post Omnicom grows 3.3% in Q3 2023 – forecasts stronger 2024 first appeared on More About Advertising.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to. The looming doom of the third-party cookie, the dust-up around MFAs and changing consumer behaviors online are all piling on pressure on advertisers and agencies to prove a return on their advertising investments. What’s more, social media companies are fighting tooth and nail to keep users on their platforms at all costs, and while this has led to a decrease in

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Exchange Wire

OCTOBER 17, 2023

Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023. This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which [.] The post Snigel Shortlisted for Irish Digital Technology Company of the Year Award appeared first on ExchangeWire.com.

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Digiday

OCTOBER 17, 2023

This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market. The FAST free-for-all Football’s return boosts TV watch time The Hollywood strikes’ collateral damage, Hulu’s sale status, Media Rating Council’s trust issues and more The FAST free-for-all Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching.

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YieldBird

OCTOBER 17, 2023

Publishers have harnessed the power of AI predominantly for enhancing and optimizing content creation, distribution, and engagement. According to the Publishers’ Association report, 45% of large AI-active publishers use the technology to acquire and develop new content. However, the application of AI in publishing extends beyond content alone. AI revolutionizes not just the content but the entire publishing ecosystem, including advertising.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

OpenX

OCTOBER 17, 2023

Transparency As the digital advertising landscape continues to evolve, the brands and agencies who are going to see the most success this holiday season will be those who evolve along with it. We live in an increasingly data-driven world where insights are actionable and changes can – and should – happen in real-time. Gone are the days of launching a campaign and sitting back to wait and hope the results come pouring in.

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Single Grain

OCTOBER 17, 2023

Thanks to the genius Barbie movie marketing strategy, this film has been a cultural phenomenon since its release, grossing over $162 million in its opening weekend (the biggest opener of 2023 so far). This success is due in part to the film’s strong marketing campaign, which has been praised for its creativity, inclusivity and engagement. The lead-up to the film’s debut was nothing short of a marketing masterclass, as it almost seemed like everywhere you looked, Barbie promotions were pres

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Basis

OCTOBER 17, 2023

It’s been over a year since the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule that enhanced the regulation of digital financial services marketing under the Consumer Financial Protection Act (CFPA), ushering in a new era of regulatory scrutiny for marketers in the space. Given the increase in digital advertising investment from financial institutions (FIs), it’s more critical than ever for advertisers working for FIs to understand and adhere to these regulations.

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Exchange Wire

OCTOBER 17, 2023

Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [.] The post Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

More About Advertising

OCTOBER 17, 2023

We’ve suggested often enough here that more WPP mergers are inevitably on the way but this one’s still a surprise: VMLY&R and Wunderman Thompson are the ones getting together, under the VML umbrella. Which means goodbye to two of the most venerable names in advertising: Thompson as in J. Walter Thompson, founded back in the … The post WPP merges VMLY&R and Wunderman Thompson – VML now “biggest agency in the world” first appeared on More About Advertising.

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Exchange Wire

OCTOBER 17, 2023

IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director. Sham, who has worked in the ad industry for [.] The post Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director appeared first on ExchangeWire.com.

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More About Advertising

OCTOBER 17, 2023

British Gas was nobody’s favourite when energy bills soared and owner Centrica’s profits rose dramatically (along with the bonus for its spectacularly moustachioed CEO – not a good look.) Bills have fallen somewhat but it’s going to be a rugged winter for lots of us so BG and agency The&Partnership are getting their retaliation in … The post British Gas launches savings offer with different kind of elite race first appeared on More About Advertising.

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AdExchanger

OCTOBER 17, 2023

The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources that aren’t intentionally polarizing deserve ad dollars – full stop, says Vanessa Otero, CEO and founder of Ad Fontes Media, a startup that rates the news for bias and reliability, speaking on this week’s episode […] The post Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists appeared first on AdExchanger.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing