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The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker met with you in person, so did the charitable fundraiser and your second cousin.
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.
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The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This will come as no surprise to anyone who has monitored the trade press in the last year or so. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.
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The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents. Read more » The post Marketers are unaware of how to prepare for Google’s cookie deprecation appeared first on Marketing Tech News.
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents. Read more » The post Marketers are unaware of how to prepare for Google’s cookie deprecation appeared first on Marketing Tech News.
Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.
Obviously I have a soft spot for Google. From cynic to Colenso, they’ve been a constant in my professional as well as personal life. They are intimately involved in so much of what I do every single day and I appreciate the possibilities they have enabled me to embrace because of them existing. I know … that sounds unbelievably gushing doesn’t it.
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