Seth Godin
SEPTEMBER 20, 2023
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and bad. There’s really no good reason not to play with it, put it to work and get smart about what’s happening.
Martech
SEPTEMBER 20, 2023
Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion. Avoiding those traps, she told us, will require “a whole chain of decisions and strategies such as ensuring diverse datasets, ensuring diverse teams, ensuring ethica
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
SEPTEMBER 20, 2023
Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding. The post Worlds Colliding: Evolving Models For Digital And Television Attribution appeared first on AdExchanger.
Martech
SEPTEMBER 20, 2023
Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 20, 2023
Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.
Martech
SEPTEMBER 20, 2023
Martech is flooded with solutions. You name a problem, and there’s likely a software promising to solve it. But what happens when you find a unique challenge that doesn’t have a ready-made answer? You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 20, 2023
There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. “From Salesforce we call into AWS and we introduced a change in that permission that caused this error.
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena.
Martech
SEPTEMBER 20, 2023
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?
Exchange Wire
SEPTEMBER 20, 2023
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [.] The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. Today’s announcement fulfils the promise. “The platform is really a much more robust solution,” Golec told us. “It connects with your CRM.
Digiday
SEPTEMBER 20, 2023
In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3. Today, the Italian motorcycle brand is launching “Ducati Legacy,” its first collection of limited-edition branded NFTs. Developed in collaboration with the blockchain enterprise company Web3Pro, the collection includes 11 digital motorcycles priced at $100 each, with the collection comprising 5,000 digital collectibles in total.
Exchange Wire
SEPTEMBER 20, 2023
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [.] The post Ethical Considerations in AI-Driven Advertising: Striking the Right Balance appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 20, 2023
Money coming in from YouTube has grown by double digits year over year, said Rashidah Bashir, director of editorial and audience development at Warner Bros. Discovery, onstage on Wednesday at the Digiday Publishing Summit in Key Biscayne, Fla. But in a fragmented social media landscape , Warner Bros. Discovery’s audience development team focuses on different platforms for monetization, user engagement and traffic referral — and the current standouts may surprise you.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
SEPTEMBER 20, 2023
Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! While the platform is sometimes dismissed a non-essential advertising channel, brands looking to reach younger audiences —as well as those seeking to be at the forefront of augmented reality (AR)- a
Digiday
SEPTEMBER 20, 2023
Retail media and the bounce-back of digital advertising led IPG’s Magna to raise its ad revenue growth forecast for the U.S. to more than 5% to total $337 billion in 2023. The updated fall outlook comes as the U.S. economy and advertising spending were both “stronger than expected so far this year,” said Vincent Létang, evp of global market intelligence at Magna Global.
Exchange Wire
SEPTEMBER 20, 2023
ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one of the largest supply platforms in the industry. Microsoft Monetise is now distributing the ID5 ID, the most adopted ID on [.] The post ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 20, 2023
Fandom, a wiki-hosting service featuring entries on the television, movie and gaming landscape, wants to capture the attention Gen Z gamers. The service recently partnered with Instagram to conduct a livestream event centered around EA’s “Madden NFL 24” — and has plans to do so again in the future to draw in even more gamers. The collaboration between Instagram and Fandom put a spotlight on the authentic friendship between two personalities — rapper Offset, a fervent esports en
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
SEPTEMBER 20, 2023
While I grew up in a very middle-class family, our income was definitely not. There was never much money around and there were some seriously tough times. One of them – the worst of them – will stay with me until I die. It was horrific and traumatic and had a huge influence in how I live my life. I should point out none of this was not because my parents were out spending beyond their means.
Digiday
SEPTEMBER 20, 2023
If Amazon has its way, the generative AI wars are heading home. During its fall showcase, Amazon on Wednesday announced a range of updates for its hardware and software, including improvements for various smart screens, TV tech, smart eyeglasses and security devices. However, powering all of them is Amazon’s new large language model, Alexa LLM, which could help connected devices actually seem smarter.
VideoWeek
SEPTEMBER 20, 2023
As advertisers pivot towards influencer-led social media strategies, brands may be missing an untapped Gen X audience, according to new research released today by GroupM’s Wavemaker. The report, ‘Finding the Gen X Factor’, surveyed consumers aged 45-60, in order to better understand how to successfully serve the demographic through social media advertising.
Digiday
SEPTEMBER 20, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
All About Advertising Law
SEPTEMBER 20, 2023
On September 19, Sam Levine, the director of the Federal Trade Commission’s Bureau of Consumer Protection, outlined the agency’s priorities at the annual conference of the National Advertising Division. Here are the highlights: Levine outlined three pillars of the enforcement agenda: Focus on the practices that cause the most consumer harm Obtain relief that not only halts the violative conduct but also changes incentives to engage in such conduct in the future Use tools beyond case-by-case enfo
Digiday
SEPTEMBER 20, 2023
This week’s Media Briefing is a recap of what went down behind closed door sessions this week at the Digiday Publishing Summit in Key Biscayne, Fla. Overheard at DPS CNN’s new CEO is tasked with changing the tone, NPR is asking readers for donations and more Overheard at DPS Another iteration of the Digiday Publishing Summit happened in Key Biscayne, Fla earlier this week and publishers were eager to discuss all things advertising — from what comes after Chrome removes third-party co
illumin
SEPTEMBER 20, 2023
Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? Data attribution, also commonly referred to as marketing attribution, is the association of data points with specific marketing activities.
Digiday
SEPTEMBER 20, 2023
Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai may soon be on the horizon, sources told Digiday. A number of options are still on the table, albeit the eventual desired outcome is understood to be short of a full divestiture, according to sources, as dealmaking in the digital media landscape heats up and 2023 draws to a close.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Admixer
SEPTEMBER 20, 2023
Over the past months, our team has been working hard to deliver not one, not two.but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […] The post Admixer Platform Gets an Update: 5 Things to Know appeared first on Admixer.Blog.
AdvertiseMint
SEPTEMBER 20, 2023
Do you know how to post on Instagram? Instagram has become a powerhouse of visual storytelling and connecting with friends and followers. However, you need to learn how to make Instagram posts to join the fun. This blog post will guide you through the process of posting on Instagram. 1. Tap the + Button Begin by tapping the + button found at the bottom of the screen.
MNTN
SEPTEMBER 20, 2023
The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer , CTV advertising is expected to reach $25.9 billion in the US in 2023. Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. Amelia Dieterich, MNTN’s Senior Growth Manager, recently joined eMarketer to discuss how advertisers can navigate CTV’s growth, challenges, and o
Exchange Wire
SEPTEMBER 20, 2023
Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data [.] The post Evorra Partners With AppsFlyer to Power Compliant Data Collaboration appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
139 
Let's personalize your content