AdExchanger
NOVEMBER 8, 2023
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising. The post CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help appeared first on AdExchanger.
Seth Godin
NOVEMBER 8, 2023
When electricity came along, there was a swath of industries that were trapped in an old way of thinking. The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new. When the internet was young, the major book publishers had everything they needed to create a dominant search engine. After all, they were in the business of organizing the world’s information.
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Martech
NOVEMBER 8, 2023
B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.
AdExchanger
NOVEMBER 8, 2023
Disney+ added nearly 7 million subscribers last quarter, and, of those, about 2 million new sign-ups were for the streamer’s year-old ad-supported tier. Currently, Disney+ with ads has 5.2 million subscribers. The post Disney Adds 2 Million Ad-Supported Subscribers (For A Grand Total Of 5 Million) appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
NOVEMBER 8, 2023
Is your marketing team communicating effectively? Everything in marketing is built upon communication. Being able to have a powerful message and present it clear and memorable way is critical. Without communication, there would be no marketing. It turns out internal communication is equally, if not more, important than communication with your customers.
AdExchanger
NOVEMBER 8, 2023
Warner Bros. Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors' strike). But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope. The post Warner Bros. Discovery Loses Subscribers, But Hopes Advertising Fills The Gaps appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
NOVEMBER 8, 2023
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It … The post The Content Distribution Matrix [#infographic] appeared first on Smart Insights.
AdExchanger
NOVEMBER 8, 2023
For many, the holidays start with the post-Thanksgiving shopping weekend. Before then, Christmas music in a store is premature; afterward, it’s expected. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire. Q4 is off to a particularly rough start, said Rok Hladnik, managing partner of the social and ecommerce […] The post ’Tis The Season For Meta’s Ad Platform Glitches appeared first on AdExchanger.
Martech
NOVEMBER 8, 2023
“It’s like shaking up all the letters in a Scrabble bag,” she said, “then pouring them all over the table and trying to make a word.” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization.
Digiday
NOVEMBER 8, 2023
In a crowded marketing landscape, brands today are making an effort to appear more authentically in culture rather than intrusively appearing around it. Brands like Mars Wrigley’s 5 Gum and General Mills are hoping their investments in music marketing will help. “From a marketing standpoint, when music is really leveraged appropriately and strategically, it can be a massive catalyst for brands,” said Mauricio Barreda, strategy lead at Mother in LA.
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Martech
NOVEMBER 8, 2023
Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.
Digiday
NOVEMBER 8, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.
Ad Badger
NOVEMBER 8, 2023
SUBSCRIBE New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of. Read More How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? [The PPC Den Podcast] The post How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
NOVEMBER 8, 2023
Could the marketing ecosystem slowly be shuffling toward a post-walled garden era — and might generative AI be an accelerant for the evolution? Digiday has learned that Stagwell partnered with Google Cloud as well as one of Google’s premier partners, SADA, to develop new tools and solutions that will benefit Stagwell’s agencies and clients. The partnership is being run through the agency holding company’s Stagwell Marketing Cloud unit.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
NOVEMBER 8, 2023
Have you heard the news? The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. The success of any identity solution is heavily dependent on scale, and so partnering with an independent owner of a solution with the most scale—or, better yet, partnering with multiple—is likely to be t
Digiday
NOVEMBER 8, 2023
Roblox’s advertising revenue is growing, though it remains relatively modest for now. Despite the company’s efforts to increase those revenues throughout the year, its leaders remained cautious when discussing advertising during Roblox’s Q3 2023 earnings call on Wednesday. “While the actual ad revenue was pretty small, there is a vibrant economy around brands and the content that brands are publishing on the platform, and there is a virtual economy related to brands, and the virtual
Marketing Tech News
NOVEMBER 8, 2023
Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance. Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that.
Digiday
NOVEMBER 8, 2023
This week’s Media Briefing looks at how publishers are strategizing for ad budgets in 2024 as they realize they cannot compete with the platforms for scale. Niche > scale SiriusXM aims for a younger demographic WaPo announces new CEO, earnings season kicks off for publishers and more Niche > scale Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year , with many Q4 ad deals still coming in just under the wire.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smart Insights
NOVEMBER 8, 2023
Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing … The post Free 3-page marketing plan template for a small business appeared first on Smart Insights.
Digiday
NOVEMBER 8, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The days of working for one employer for the majority of your life are long gone. Our relationship with work has slowly evolved over time. Millennials – people aged between 27 and 42 years old – were the first generation to normalize staying at one employer for a shorter period of time. In 2022, 22% of workers aged over 20 years old spent a year or less at their jobs – the highest percentage with a tenure that short since 2006, according
Exchange Wire
NOVEMBER 8, 2023
On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear. OpenAI chatbot to be trained on new information The OpenAI chatbot will be trained on information up to [.] The post OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s $1 billion creator fund to disappear appeared first on ExchangeWire.com.
Digiday
NOVEMBER 8, 2023
Matt Bartels, principal and media practice lead, Alexander Group While companies worldwide are in the trenches of planning for 2024, they’re also facing myriad pressures — and sales compensation is no exception. Staying ahead of the competition means understanding the latest trends impacting sales-team retention. From digital transformation and AI to sustainability and corporate responsibility, organizations are reshaping their sales compensation plans to attain go-to-market objectives and stre
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
NOVEMBER 8, 2023
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact. Here are its top six Christmas efforts so far. With commentary from chief customer officer Jon Evans. Top 6 Aldi – “Kevin and the Christmas Factory ” (5.9-Stars) M&S Food – “2023 Christmas Advert” (5.9-Stars) … The post System1 ranks early Christmas ad winners first appeared on More About Advertising.
AdExchanger
NOVEMBER 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Boxes All The Way Down Unsurprisingly, Google’s first AI-generated creative, which forms custom imagery and copywriting by prompt, was built into Performance Max, Google’s AI-operated advertising product. In a way, creative generation is the black box inside the black box of campaign optimization, […] The post Why Google’s Small AI Creative Step Is A Big Leap; The News Is … Not Good appeared first on AdExch
Rob Campbell
NOVEMBER 8, 2023
I’ve been a customer with Natwest Bank since 1987. It was the first bank I ever had a salary put into and continues to be a bank account I use regularly, despite no longer living in the UK. On top of this, since 1995 I’ve had the privilege of never needing to use the overdraft facility they gave me. It’s only ever been 500 pounds, but I’ve never once needed it.
TechCrunch Ads
NOVEMBER 8, 2023
In 2024, Meta will begin requiring advertisers running political or issue ads on its platforms to disclose when their ads are “digitally created or altered” through the use of AI. Facebook and Instagram ads about elections, politics and social issues will soon require the extra step, which advertisers will handle when they submit new ads. […] © 2024 TechCrunch.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.
Single Grain
NOVEMBER 8, 2023
Updated November 2023. Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employee
AdvertiseMint
NOVEMBER 8, 2023
Do you buy or sell on Amazon? Then, an Amazon receipt generator is something you should find helpful. Amazon receipt generator apps automatically generate receipts using the details you provide. The internet is filled with various Amazon receipt generators, each offering unique features and advantages. In this article, we will explore some of the top Amazon receipt generators, their features, and how they can simplify record-keeping tasks. 1.
Digital Turbine
NOVEMBER 8, 2023
With Black Friday approaching, brand advertisers have their holiday video ad campaigns ready. One thing they may still want to consider is the placement of those ads. With inflation concerns, consumers will be more prudent about their purchasing choices. To win over reluctant consumers, advertisers should seek video ad spots that go beyond reach and maximize brand connections.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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