Adweek
JULY 9, 2024
Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for.
AdExchanger
JULY 9, 2024
There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.
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Adweek
JULY 9, 2024
NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it's so excited about Sunday Night Football that it's starting coverage on Thursday, Sept. 5, ahead of the program making its Sunday debut on Sept. 8. Meanwhile, college football coverage also kicks off early on Aug. 31 with.
illumin
JULY 9, 2024
As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 9, 2024
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris.
More About Advertising
JULY 9, 2024
It’s been four decades since Joan Collins starred in the famous Cinzano ads with Leonard Rossiter, but she is still going strong. Here she is – now a dame – sharing the news about First Choice Holidays’ Flex scheme, which allows a full, no-questions-asked refund for cancellations made up to 48 hours before departure. The … The post Joan Collins promotes cancel culture for First Choice Holidays first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JULY 9, 2024
Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply have to show up for the coffee. But it’s still called work. Adding value isn’t easy. As soon as it is, everyone will do it, and our participation becomes less useful.
Adweek
JULY 9, 2024
Oatly doesn't mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response--then relished in it--by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens.
AdExchanger
JULY 9, 2024
You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a complex system? Well, programmatic advertising is a very complex system, and it’s got a well-earned reputation for murkiness. But many of the factors that contribute to opacity in the supply chain aren’t unknown unknowns. Low-quality […] The post Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen appeared first on AdExchanger.
Adweek
JULY 9, 2024
As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources--including industry analysts, media buyers and retail media executives--three major pain points have emerged that RMNs and their partners grapple with as the.
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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JULY 9, 2024
It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal. But that fear has caused “a massive overcorrection,” says Mia Libby, the WSJ’s SVP of enterprise, on this week’s episode of AdExchanger Talks. It’s okay – and an […] The post Brand Safety Is Critical – But Don’t Overdo It appeared first on AdExchanger.
Adweek
JULY 9, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing officer of beverage company BlueTriton Brands. Together, they dive deep into the strategies and stories behind one of the leading names in the water.
AdExchanger
JULY 9, 2024
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.
Adweek
JULY 9, 2024
Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024's It Girl, Chappell Roan. The three-day music festival, with acts.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 9, 2024
In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […] The post The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising appeared first on AdExchanger.
Martech
JULY 9, 2024
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.
Ad Tech Daily
JULY 9, 2024
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating […] The post Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech appeared first on Ad Te
Martech
JULY 9, 2024
What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JULY 9, 2024
Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drives relevancy, profitability, and revenue. Kai is available as [.] The post Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks appeared first on ExchangeWire.com.
Rob Campbell
JULY 9, 2024
A few weeks ago, I saw this post from the CEO/Founder of Liquid Death … Putting aside that another bunch of kids somewhere in the US had done a similar thing with my ol’ mate Rick Astley … Mike at Liquid Death’s admiration for what they did kinda explains why I like hiring people who have done interesting stuff rather than those who just know interesting stuff.
More About Advertising
JULY 9, 2024
The Paris Olympics is almost on us, with a fair few ads, but no-one has knocked it out of the park yet (to borrow from one of the few non-Olympics sports.) Should be even more interesting as French politics descends into one of its recurring rounds of strife following the recent election. France is, in … The post AKQA enters the Paris Olympics for Eurosport first appeared on More About Advertising.
Exchange Wire
JULY 9, 2024
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [.] The post Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 9, 2024
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and buying a science (jury’s still out) as they face a future likely to be dominated by AI. Omnicom Media Group (OMG), the media services division of Omnicom has struck a deal in the UK top … The post Omnicom Media Group strikes deal with top marketing research body first appeared on More About Advertising.
Digiday
JULY 9, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The 2024 Olympic Games are right around the corner , the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
More About Advertising
JULY 9, 2024
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just one year in business. OBE London’s clients include JPMorganChase, OpenAI, Nike, the NFL, Chicago Bears, Minnesota Vikings, and New York Jets. Managing partners Ian Hayne and James Hogben (below) remain in charge.
VideoWeek
JULY 9, 2024
We’re delighted today to be launching the CTV Advertising Guide for North America 2024. You can download your free copy here. The CTV market in North America is maturing, and we’re seeing less big streaming launches and rebrands nowadays than we have over the past few years. But on the advertising front, there’s still lots of experimentation on both the buy-side and sell-side as streamers and advertisers figure out winning strategies for CTV.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 9, 2024
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer. GroupM will collaborate with Tesco on on-site, off-site, and connected store offerings. The global growth in retail media has been driven by Amazon and Walmart with some estimating that it will soon account for 20% … The post Tesco steals a march in retail media with GroupM tie-up first appeared on More About Advertising.
VideoWeek
JULY 9, 2024
Media planning is one of the areas picked out as a major area of AI disruption, with some including Sir Martin Sorrell predicting we’ll see big falls in the number of media planners employed across the industry. But even where AI tools are being used, it’s crucial that the person using those tools understands media planning themselves says Phil Cowdell, Chief Strategy Officer at Channel Factory.
Exchange Wire
JULY 9, 2024
On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App Following months of talks, a definitive agreement has finally been reached between Skydance Media and Paramount Global. [.] The post Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App appeared first on ExchangeWire.com.
Digiday
JULY 9, 2024
With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. The tactics range from collaborating with consulting and private equity firms to developing business and artificial intelligence platforms to analyze client investments and customer data.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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