Adweek
JULY 9, 2024
Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for.
AdExchanger
JULY 9, 2024
There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.
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Adweek
JULY 9, 2024
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris.
Seth Godin
JULY 9, 2024
Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply have to show up for the coffee. But it’s still called work. Adding value isn’t easy. As soon as it is, everyone will do it, and our participation becomes less useful.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 9, 2024
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and community. The festival takes place in New Orleans and among the major sponsors is AT&T, which has been a long-standing partner since.
The Ad Tech Blog
JULY 9, 2024
Integrating federated learning with generative adversarial networks (GANs) offers a promising approach to enhance privacy in AI-driven applications. This article explores the key points, challenges, and solutions related to this integration, providing insights for technology leaders in the cybersecurity industry. Overview of Federated Learning and GANs Key Points Federated learning allows decentralized data training without sharing raw data.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 9, 2024
You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a complex system? Well, programmatic advertising is a very complex system, and it’s got a well-earned reputation for murkiness. But many of the factors that contribute to opacity in the supply chain aren’t unknown unknowns. Low-quality […] The post Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen appeared first on AdExchanger.
Adweek
JULY 9, 2024
As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources--including industry analysts, media buyers and retail media executives--three major pain points have emerged that RMNs and their partners grapple with as the.
AdExchanger
JULY 9, 2024
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.
Adweek
JULY 9, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing officer of beverage company BlueTriton Brands. Together, they dive deep into the strategies and stories behind one of the leading names in the water.
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AdExchanger
JULY 9, 2024
It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal. But that fear has caused “a massive overcorrection,” says Mia Libby, the WSJ’s SVP of enterprise, on this week’s episode of AdExchanger Talks. It’s okay – and an […] The post Brand Safety Is Critical – But Don’t Overdo It appeared first on AdExchanger.
Adweek
JULY 9, 2024
Oatly doesn't mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response--then relished in it--by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens.
More About Advertising
JULY 9, 2024
It’s been four decades since Joan Collins starred in the famous Cinzano ads with Leonard Rossiter, but she is still going strong. Here she is – now a dame – sharing the news about First Choice Holidays’ Flex scheme, which allows a full, no-questions-asked refund for cancellations made up to 48 hours before departure. The … The post Joan Collins promotes cancel culture for First Choice Holidays first appeared on More About Advertising.
Adweek
JULY 9, 2024
Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024's It Girl, Chappell Roan. The three-day music festival, with acts.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
JULY 9, 2024
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating […] The post Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech appeared first on Ad Te
AdExchanger
JULY 9, 2024
In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […] The post The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising appeared first on AdExchanger.
Digiday
JULY 9, 2024
With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. The tactics range from collaborating with consulting and private equity firms to developing business and artificial intelligence platforms to analyze client investments and customer data.
Exchange Wire
JULY 9, 2024
Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drives relevancy, profitability, and revenue. Kai is available as [.] The post Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 9, 2024
Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone. Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded experiences remains a consistent challenge. Simply building a branded world and letting it molder on the platform is not a successful strategy, and some creators have complained that Fortnite’s built-in discovery tool is ineffective at bringing new traffic to user-created ma
Rob Campbell
JULY 9, 2024
A few weeks ago, I saw this post from the CEO/Founder of Liquid Death … Putting aside that another bunch of kids somewhere in the US had done a similar thing with my ol’ mate Rick Astley … Mike at Liquid Death’s admiration for what they did kinda explains why I like hiring people who have done interesting stuff rather than those who just know interesting stuff.
Digiday
JULY 9, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The 2024 Olympic Games are right around the corner , the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
More About Advertising
JULY 9, 2024
The Paris Olympics is almost on us, with a fair few ads, but no-one has knocked it out of the park yet (to borrow from one of the few non-Olympics sports.) Should be even more interesting as French politics descends into one of its recurring rounds of strife following the recent election. France is, in … The post AKQA enters the Paris Olympics for Eurosport first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 9, 2024
This week’s Future of TV Briefing looks at how creators are preparing for the career long haul. Career creators Paramount’s new parent, Amazon’s upfront impact and more Career creators The creator career path is still pretty new and fairly uncharted. But this year has shown how it is maturing, with veteran creators like Matthew Patrick and Tom Scott stepping away from regularly making videos, even retiring in Patrick’s case.
Exchange Wire
JULY 9, 2024
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [.] The post Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement appeared first on ExchangeWire.com.
Digiday
JULY 9, 2024
News U.K. just closed applications for its head of consent role. If you missed out, no need to worry — chances are, similar opportunities will come up again in the future. After all, consent is no longer just a box to tick for ad dollars. Data privacy laws and platform responses on both sides of the Atlantic have made sure of that. Hiring a head of consent at News U.K. is just the latest move in a series of responses to this shift.
More About Advertising
JULY 9, 2024
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and buying a science (jury’s still out) as they face a future likely to be dominated by AI. Omnicom Media Group (OMG), the media services division of Omnicom has struck a deal in the UK top … The post Omnicom Media Group strikes deal with top marketing research body first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 9, 2024
Maria Pousa, Chief Growth Officer, Digilant This year will see a hotly contested election cycle in the U.S., but that’s not all — pivotal and contested elections have been happening all over the globe — almost 49% of the world will vote this year. In the U.S., from a media-spend perspective, the 2024 election cycle is expected to be record-breaking, and in a highly polarized society, every vote counts.
More About Advertising
JULY 9, 2024
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just one year in business. OBE London’s clients include JPMorganChase, OpenAI, Nike, the NFL, Chicago Bears, Minnesota Vikings, and New York Jets. Managing partners Ian Hayne and James Hogben (below) remain in charge.
VideoWeek
JULY 9, 2024
We’re delighted today to be launching the CTV Advertising Guide for North America 2024. You can download your free copy here. The CTV market in North America is maturing, and we’re seeing less big streaming launches and rebrands nowadays than we have over the past few years. But on the advertising front, there’s still lots of experimentation on both the buy-side and sell-side as streamers and advertisers figure out winning strategies for CTV.
More About Advertising
JULY 9, 2024
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer. GroupM will collaborate with Tesco on on-site, off-site, and connected store offerings. The global growth in retail media has been driven by Amazon and Walmart with some estimating that it will soon account for 20% … The post Tesco steals a march in retail media with GroupM tie-up first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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