Adweek
SEPTEMBER 25, 2023
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The "#TakeATaste" digital out-of-home (OOH) campaign will see 3D anamorphic creative presented on OOH screens in London, Birmingham, Manchester and other U.K. cities.
Martech
SEPTEMBER 25, 2023
There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.
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Adweek
SEPTEMBER 25, 2023
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series. In the last year, he left.
AdExchanger
SEPTEMBER 25, 2023
We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has turned into a highly regulated space. Yet it remains fraught with bad data due to a wide variety of ad fraud, as well as limitations in tracking due to […] The post Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 25, 2023
In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile. Those two forces combined to birth the 20th-century road trip, where families piled into station wagons, navigated with paper maps and sparked a decades-long trend that coined the pesty catchphrase, "Are.
Martech
SEPTEMBER 25, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 25, 2023
If every building in the shopping district in a big city was owned by one landlord, rents would go up. So would the prices of everything sold. The landlord would keep a significant percentage of each store’s profits and innovation would suffer as well. Google’s monopoly is real. They pay Apple more than a million dollars an hour to be the default search engine on phones.
Adweek
SEPTEMBER 25, 2023
The narrative ballads known as corrido have been sung in Mexico for more than a century, but they've recently exploded in popularity among Gen Z. Spotify showcases the genre's power and heritage in a new campaign running across Mexico and the U.S. "La Tierra del Corrido," created by independent agency Founders, kicked off with an.
Martech
SEPTEMBER 25, 2023
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.
Adweek
SEPTEMBER 25, 2023
As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. Consider the results of a handful of studies and surveys released this summer alone. CNBC's All-America Economic Survey reported that 69% of Americans suffer from "AI anxiety." Two workers out of.
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Martech
SEPTEMBER 25, 2023
“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.
Adweek
SEPTEMBER 25, 2023
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each.
AdExchanger
SEPTEMBER 25, 2023
Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into Shopify for […] The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.
IAB Tech Lab
SEPTEMBER 25, 2023
We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 25, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success “bringing Big Tech to heel,” The Information reports. Paul Tang, a Dutch parliamentary rep, said Americans test issues in protracted […] The post Bringing Big Tech To Heel By Having Small Tech; Was DEI A ZIRP?
Digiday
SEPTEMBER 25, 2023
After investing in one generative AI startup and suing another, Getty Images has entered the AI race with its own AI image generator. The platform, announced on Monday, is trained on the company’s vast trove of images and developed in partnership with the AI computing powerhouse Nvidia. Along with letting customers create AI-generated images through its website, Getty Images is also offering the tools through an API.
Chief Martech
SEPTEMBER 25, 2023
Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr
Digiday
SEPTEMBER 25, 2023
Moneygram is cashing in on the growing popularity of Formula One in the U.S. The financial technology company is currently running a contest offering the winner the opportunity to attend the first-ever Formula One Grand Prix in Las Vegas this November. “There’s been a huge surge in interest in the U.S., predominantly driven by the launch of the [Formula One] Drive to Survive series on Netflix, which initially showed a spike in 18-to-25 year olds,” said Greg Hall, Moneygram CMO, when asked about
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 25, 2023
The wonders of digital Out of Home (DOOH) clearly know no bounds: Coca-Cola Zero Sugar is launching a ‘#TakeATaste Now’ campaign in which passers-by can download a coupon from a screen and nip into their nearest Tesco for a free bottle. Coke says this is a first for “interactive augmented reality.” Yhe campaign runs for … The post Coke and Tesco bring new AR dimension to Out of Home first appeared on More About Advertising.
Digiday
SEPTEMBER 25, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit. “Another one we just saw was around the U.S.
Exchange Wire
SEPTEMBER 25, 2023
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [.] The post LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 25, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s really a marketing cliche at this point: Brands and retailers have to meet consumers where they’re spending their time to give themselves the best chance of capturing as many of their dollars as possible. It’s well-established that social media is a big part of that.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Exchange Wire
SEPTEMBER 25, 2023
ATS Singapore 2023 is in just over a week and we couldn’t be more excited! Now in its 12th year, ExchangeWire’s flagship APAC conference will bring together 50 speakers across 15 captivating sessions, with the two-day conference exploring the hottest [.] The post ATS Singapore: What We’re Looking Forward To appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 25, 2023
Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now pivot to the ongoing SAG-AFTRA strike.
illumin
SEPTEMBER 25, 2023
The history of social media tells a story of major cultural change. With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Bo
Digiday
SEPTEMBER 25, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify Live music might be the metaverse’s killer app. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdPushup
SEPTEMBER 25, 2023
Discover New Opportunities with Interscroller Ads: Learn How Publishers Can Elevate User Engagement, Monetize Effectively, and Stay Ahead in the Digital Landscape The digital world is always on the flow, rapidly changing every other day. In an effort to enhance the user experience for the users, Google consistently works on deploying updates that align with [.
Digiday
SEPTEMBER 25, 2023
Esta historia fue reportada por primera vez en Modern Retai l una publicación hermana de Digiday en Español. Un mesón de mármol negro, un horno doble de acero inoxidable y una cocina de seis fuegos brillan bajo un completo equipo de iluminación. Podría ser el plató de un programa de cocina, pero es el nuevo estudio de producción de vídeo de la sede central en Austin (Texas) de la marca de utensilios de cocina Made In.
AdvertiseMint
SEPTEMBER 25, 2023
Would you like to learn how to create a successful TikTok marketing strategy? TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. Whether you’re a seasoned marketer or a beginner, understanding TikTok marketing can be a game-changer for your brand. But how can you use TikTok effectively for your marketing campaign?
Digiday
SEPTEMBER 25, 2023
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. La próxima gran misión de Ulta Beauty es contagiar la alegría a sus compradores. El minorista se ha asociado con la autora y podcaster Mel Robbins (4,9 millones de seguidores en Instagram, 2 millones en YouTube y 1,7 millones en TikTok) para lanzar The Joy Project, una iniciativa a largo plazo a través de la cual el minorista se centrará en ayudar a sus asociados y clientes a encontrar y abraz
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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