Adweek
OCTOBER 23, 2023
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers they can still enjoy coffee-based cocktails at home. The brand tapped Salma Hayek Pinault to star in its.
Martech
OCTOBER 23, 2023
Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.
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AdExchanger
OCTOBER 23, 2023
In a post on LinkedIn announcing his departure last week after eight years at IPG-owned UM Worldwide, Joshua Lowcock quoted lyrics by the singer Poppy from a song called “Bloodmoney” to help explain what motivated his decision to leave. “What do you believe when everyone is watching? … When nobody’s watching, what do you believe?” […] The post Why Joshua Lowcock Hopes His Exit From UM Will Spark Actual Change appeared first on AdExchanger.
Martech
OCTOBER 23, 2023
Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […] The post How The World’s Largest Advertisers Fared This Year; Netflix Takes A Tiny Step Toward Transparency appeared first on AdExchanger.
Martech
OCTOBER 23, 2023
This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
IAB Tech Lab
OCTOBER 23, 2023
In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated media activity (e.g.
AdExchanger
OCTOBER 23, 2023
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to where advertisers are using data nowadays. Which is to say, the cloud. Jeff Doherty, chief operating […] The post How NCSolutions Went From Pulling Info From Store Receipts To Cloud Shopper Data Seller appeared first on AdExchanger.
Seth Godin
OCTOBER 23, 2023
Water flows downhill, and tech solves the easy problems first. After the launch of Amazon and Google, when smartphones reached critical mass, an easy problem to solve involved bridging information with stuff. So you could use your phone to summon a car, a case of beer, a dog sitter or just about anything that someone with resources might want to get, with convenience.
Digiday
OCTOBER 23, 2023
Within recent years, there has been a string of emerging social media platforms that have created short bursts of hype among marketers before ultimately losing steam. It’s a story that has unfolded among the likes of Clubhouse and BeReal to Lemon8 and Discord. And while these apps have further fragmented the social media landscape, the people behind brands’ social media accounts have had to retool their playbooks.
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Single Grain
OCTOBER 23, 2023
Updated October 2023. Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels!
Playwire
OCTOBER 23, 2023
Key Points Rapid Updates: Google's recent fast-paced updates, including the October 2023 Core, are keeping SEO pros on their toes. Why Now?: Industry theories for the frequency of Google updates as of late range from legal issues to holiday season preparation. Damage Control: Were you hit by the Spam Update? A Google Search Console audit can show you what to fix.
illumin
OCTOBER 23, 2023
Ad agencies are working in a competitive market. Not only is it difficult to earn customer trust, it’s difficult to secure client’s in a market with so much choice. Brands look for several key indicators when selecting an agency partner, but one of the most important deciding factors is the creative potential of an agency. An article by Sara Lebow for eMarketer describes creative execution as “the No. 2 most important factor for US brand-side marketers when selecting an agency.
Digiday
OCTOBER 23, 2023
Another Advertising Week New York has come and gone. And while the event last week, in its nineteenth iteration, was hybrid in-person and online, it covered topics that have dominated marketers’ minds this year. Here are the top takeaways you might’ve missed if you weren’t able to attend. The industry’s obsession with generative AI continues Continue reading this article on digiday.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
OCTOBER 23, 2023
In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [.] The post Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration appeared first on ExchangeWire.com.
Digiday
OCTOBER 23, 2023
At this week’s Esports Business and Gaming Summit, executives at some of the industry’s leading companies remain confident about the future of competitive gaming — perhaps surprisingly so. Today, October 24, marks the third and final day of the annual Las Vegas conference. This year’s event comes at a particularly fraught time for the esports industry.
Ad Ops Hero
OCTOBER 23, 2023
Generative AI refers to deep-learning models that can take raw data — say, all of Wikipedia or the collected works of Rembrandt — and “learn” to generate statistically probable outputs when prompted. At a high level, generative models encode a simplified representation of their training data and draw from it to create a new work that’s similar, but not identical, to the original data.
Digiday
OCTOBER 23, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Sports media was built on live coverage of games, but younger generations are increasingly less interested in watching sporting events as they happen. That doesn’t mean that the live video format isn’t still appealing to this demographic, though. At least that’s what Bleacher Report’s general manager, Bennett Spector, is finding.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
OCTOBER 23, 2023
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.
Digiday
OCTOBER 23, 2023
This article was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → Gen Zers aren’t just passively watching the rise of generative artificial intelligence, they’re taking an active role in shaping it.
Smart Insights
OCTOBER 23, 2023
Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest … The post Web design trends 2024 appeared first on Smart Insights.
Digiday
OCTOBER 23, 2023
For many advertisers and agencies, the most challenging part of a marketing campaign can be simply getting started. Working from a creative brief tends to be an extremely manual process, with teams working in silos, causing miscommunication, unnecessary work, conflicting strategies and more. In response, teams are leveraging AI-fueled dynamic creative optimization technology earlier in their workflow.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
OCTOBER 23, 2023
A senior manager and two former employees of WPP”s GroupM media buying operation have been detained by investigators in Shanghai, one of a number of crackdowns on Western companies as the Chinese government conducts a purge on alleged corruption. The detained trio “took advantage of their positions to accept huge bribes” between 2019 and February … The post WPP GroupM staff detained on China bribery charges first appeared on More About Advertising.
Digiday
OCTOBER 23, 2023
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. La marca de moda Kurt Geiger, con sede en el Reino Unido, abrirá esta semana sus primeras tiendas en México como parte de sus planes más amplios de expansión en Latinoamérica. La marca abrirá dos locales Kurt Geiger London el viernes en Ciudad de México: uno en el distrito empresarial de Santa Fe y otro en el centro comercial Perisur.
Exchange Wire
OCTOBER 23, 2023
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [.] The post Seedtag’s Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era appeared first on ExchangeWire.com.
Digiday
OCTOBER 23, 2023
Tina Iannacchino, senior director, publisher partnerships U.S., Seedtag News publishers have long based their business models on a core value proposition: audiences came for the hard news, and advertisers came for the audiences. But with advertisers increasingly concerned about brand safety, it has become increasingly challenging for news publishers to cover tough issues and also run a robust advertising business.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Rob Campbell
OCTOBER 23, 2023
For all the talk of creativity, what is often not acknowledges is it starts with the brain. Regardless whether we make art or come up with a lateral solution to a complex problem … creativity is born from the mind. Sometimes it’s because we have given something a lot of thought. Sometimes it’s because we actively choose not to fall into logic and tropes.
More About Advertising
OCTOBER 23, 2023
Cryptocurrencies help the world move forward to a better place, thinks Kraken and its new ad agency Mother. They’re more “inclusive” and all those desirable things. This may be news to those aware of the current trial of Sam Bankman-Fried of FTX whose version of inclusivity was contentious to say the least. But can’t blame … The post Mother turns advocate for crypto Kraken first appeared on More About Advertising.
Smarty Ads
OCTOBER 23, 2023
Contextual targeting definition in the realm of digital contextual advertising is a strategy that revolves around presenting advertisements to users based on the context or content of the webpage they are actively browsing. Contextual marketing differs from today's traditional approaches, which are built entirely around collecting user data.
Playwire
OCTOBER 23, 2023
Key Points From Creator to Entrepreneur : Bloggers aren't just creators, they're digital entrepreneurs with vast revenue-earning potential. Foundation First : Build a dedicated audience before diving into any monetization strategy. A heavy focus on monetization too early can sometimes hinder growth. Strategic Ad Balance : When it comes to monetizing with ads, take the time to find the right balance between ad quantity and user experience to maximize revenue without losing readers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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