Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Adweek
AUGUST 6, 2024
Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for.
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Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Adweek
AUGUST 6, 2024
Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue run rate--a metric that estimates how much it will make this year based on results so far--surpassed $1 billion, the company announced today during its quarterly earnings call. Uber has long aimed to make $1.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 6, 2024
Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.
Adweek
AUGUST 6, 2024
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X's new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 6, 2024
Two CEOs of major advertising holding companies are above average -- at least in one sense. Public filings show Omnicom's John Wren made $20.2 million in 2023. His total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, was 382 times more than the median pay of Omnicom's 75,900 employees. Interpublic's.
Martech
AUGUST 6, 2024
Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.
Adweek
AUGUST 6, 2024
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher.
illumin
AUGUST 6, 2024
In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? When ChatGPT flew onto the scene in 2023, every business clamored to get on board, but what they found is that introducing AI into your organization has more complicated implications than anticipated.
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Adweek
AUGUST 6, 2024
The digital media company Ziff Davis has acquired the tech publisher CNET from its parent company Red Ventures for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been quietly approaching strategic buyers to gauge their interest in.
Seth Godin
AUGUST 6, 2024
New ideas aren’t adopted all at once. A few people go first while the rest of us watch to see how it goes. “Look, Mikey, he likes it!” This is the story of tech innovations, dance crazes and even food. Ideas spread horizontally, and people who prefer the status quo will embrace an idea only when they feel as though they don’t have much of a choice.
Adweek
AUGUST 6, 2024
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and desirable objects on Earth--playfully featuring the Olympic rings as smoke clouds puffed from the mouth of the world's most famous proudly weed-smoking rapper and beloved NBC commentator for the Paris Olympics: Snoop Dogg.
AdExchanger
AUGUST 6, 2024
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the […] The post It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 6, 2024
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended contract will last into 2027. The partnership between the carmaker and creative shop has lasted 65 years to date, with DDB behind VW's classic "Lemon" and "Think Small" campaigns, both launched in 1959, and more.
AdExchanger
AUGUST 6, 2024
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates. And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real […] The post Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates appeared first on A
Adweek
AUGUST 6, 2024
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat year-over-year. Total quarterly earnings for the company was $3.09 billion in revenue, up 2% year-over-year, thanks in part to an increase in affiliate fee revenues in the television and cable network programming segments. Fox reported.
Exchange Wire
AUGUST 6, 2024
Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [.] The post Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 6, 2024
On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties, asserting that they exercised their "matching rights" by accepting an offer that the NBA was willing to extend to Amazon in a new media rights deal with the streamer, fellow newcomer NBCUniversal and current NBA.
AdExchanger
AUGUST 6, 2024
News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can […] The post NewsPassID Is Building PMPs That Bypass Brand Safety Blockers appeared first on AdExchanger.
Adweek
AUGUST 6, 2024
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year's Upfront than in the past, which drove "single-digit volume growth across its linear, streaming, social and digital properties" that increased TelevisaUnivision's CPMs (or the cost to reach.
AdExchanger
AUGUST 6, 2024
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service to friends, family, colleagues or others. But there’s only so much you can do to measure the marketing impact of word of mouth. Piece of Cake Moving & Storage – if you live in New York, […] The post The Move Toward Better Measurement appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 6, 2024
Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on social media across gaming, sports and entertainment. Since joining video game developer 2K in 2008, Singh has built a strong reputation based.
Digiday
AUGUST 6, 2024
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity. His company filed the federal lawsuit today against the Global Alliance for Responsible Media (GARM), targeting its members CVS Health, Mars, Orsted, Unilever, and the trade body behind it, the World Federation of Advertisers (WFA).
Adweek
AUGUST 6, 2024
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New York City's Lower East Side. In that short time, and in a tough economic climate, the creative agency has worked with clients including Adidas. It's also garnered $1.3 million in revenues; delivering ideas instead of.
AdExchanger
AUGUST 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from […] The post Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
AUGUST 6, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Isabelle Sakai, global chief marketing officer at Mark Anthony Brands International. Sakai shares insights on driving innovation through deep consumer understanding, the importance of global experience, and the strategies behind creating and sustaining market-leading brands like White Claw. "70%.
Ad Monsters
AUGUST 6, 2024
The partnership between Criteo and Microsoft reveals that, as retail media expands, strategic alliances and innovative platforms are crucial to overcoming fragmentation and inefficiency. This will enable retailers, brands, and agencies to fully capitalize on the opportunities within the space. As retail media expands, it becomes more complex and creates significant challenges for retailers, brands, and agencies.
Adweek
AUGUST 6, 2024
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to explore the company's dynamic shift toward digital commerce and performance-driven marketing. Yokoi shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse.
MNTN
AUGUST 6, 2024
In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. But what is linear TV and how does it work?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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