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Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032, according to the consulting firm Market Decipher. The vertical is launching as part of a multiyear partnership with the commerce platform eBay, which.
Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.
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Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the h
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The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Samba TV also.
Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […] The post For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing appeared first on AdExchanger.
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Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole city of Dayton came to a halt." It was 1968, and WLWD's The Phil Donahue Show was only a year old. How could an upstart talk show on a local NBC affiliate manage to interrupt.
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Of all the terms banded about by the creative industry … craft is one that is spoken about a lot. For many people, they interpret this in terms of executional quality and without doubt, that is a part of it, but it is so much more. In fact, craft starts at the thinking phase … before a single thing has been defined or committed to paper. I’ve written a lot about craft over the years, but I recently read something that for me, is a wonderful expression of its role and power.
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Attention measurement specialist Adelaide Metrics today announced it has acquired marketing insights business Rita in an all-stock transaction, alongside closing a $1.4 million seed extension round led by AperiamVentures, a venture capital firm specialising in ad tech. Adelaide’s core product is its ‘AU’ attention metric, which analyses ad placements across different channels to gauge the probability that it will capture a viewer’s attention.
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Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [.] The post Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita appeared first on ExchangeWire.com.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […] The post Does Google Know What’s Going On Back There?
Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [.] The post Adelaide Secures $1.4m (£1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation appeared first on ExchangeWire.com.
On today’s news digest: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users As most will likely have seen, the AI Overview feature has been added for UK users of [.] The post Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users appeared first on ExchangeWire.com.
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